Erik R. Peterson Email & Phone Number

Erik is an experienced business professional who delivers proven results by providing customer experience and digital marketing leadership to identify opportunities that drive business outcomes and higher ROI.For over 20 years Erik has consulted with senior executives to improve digital experiences and organizational performance. Since 2009 he has blended user experience best practices with behavioral science and data insights to improve ROI and increase revenues for leading B2C and B2B brands.Erik's leadership experience includes:• Collaborating with cross-functional teams to align on strategic data-informed business goals/objectives• Researching and presenting customer data-driven insights to deliver top customer experiences • Developing eCommerce strategies that increase online revenue and conversion validated through data, A/B testing, and continuous optimization• Managing collaborative marketing, creative, and technical teams • Consistently delivering excellence and award winning projects• Directing the development of highly engaging digital marketing communications across multiple channels• Collaborating with onshore and offshore teamsSpecialties: A/B testing, CRO Roadmaps, ROI Modeling, Adobe Marketing Cloud, Website Intelligence, Customer Experience, Customer Journey Mapping, Digital Marketing (paid search, SEO), Marketing Analytics, Group Operations, Team Management, Budgeting, Customer Survey Research, Client Relations, Cross-Functional Leadership, Project Management, Website Development, Performance Tracking, KPI Identification

Listed skills include User Experience, Digital Marketing, Online Marketing, Digital Strategy, and 44 others.

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  University Of Illinois Chicago

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