Eric Beatty Email & Phone Number

Annapolis, Maryland, United States

Marketing •Marketing lead for Navy men’s basketball, baseball and women’s soccer•Oversee suite operations and hospitality and act as the day-to-day contact for 24 luxury suites at Navy-Marine Corps Memorial Stadium for Navy Football and Lacrosse games, the Military Bowl, Navy graduation, and other special events•Assist in running game day promotions for Navy football, including at the annual Army-Navy game •Develop and execute marketing plans, manage the budget, purchase all promotional giveaway items, and manage video board content for assigned sports•Work with the marketing and corporate sales teams to sell and implement new and exciting promotions at assigned sports to enhance the game day atmosphere•Assist with the promotion of our Fanatics partnership to grow merchandise sales on shop.navysports.com•Oversee the student internship programSocial Media•Oversee social media strategy for Navy Athletics•Proficient in Adobe Creative Suite•Assist in creating and publishing content on the Navy Athletics main account social media channels•Assist in the creation and execution of social media scripts for Navy Football alternate uniform releases, Navy Football game day posts, and other major events for the Navy Athletics social media channels•Navy Athletics main social media account figures (since September 2019): o Instagram: 19% increase in followers o Twitter: increase of ~ 8% in followers•Social Media Manager for assigned team sport accounts o Baseball - Created the Navy Baseball Instagram which has grown to 5,007 followers in 19 months (second most followed baseball account in Patriot League) and achieved a 31% increase in Twitter followers in the past 19 months

Marketing•Marketing lead of Navy women’s basketball, baseball, men’s soccer, volleyball (spring 2021) and sprint football •Helped increase group ticket sales revenue for Navy Women’s Basketball by 25% from 2019 to 2020 season•Proficient in Daktronics video board software including leading the redesign of the Navy Baseball and Volleyball video boards to enhance the game day experience•Create and upload video board graphics and animations for assigned sports using Adobe Creative Suite •Oversee 4 local corporate sponsorship accounts totaling $10,000 in revenue for NAAA including $2,500 in new revenue for the 2021-22 fiscal year•Assisted with the implementation and execution of the Navy Fan Cutout program which led to approximately $6,500 in additional revenue•Oversee the Kidshipmen ClubSocial Media•Social Media Manager for assigned team sport accounts o Men’s Soccer -Achieved a 65% increase in Instagram followers and 41% increase in Twitter followers in 19 months o Women’s Basketball -Assisted in achieving a 60% increase in Instagram followers, 49.75% increase in Twitter followers, 13% increase in Facebook followers in 19 months

Greater Nashville Area, Tn

•Marketing lead for Vanderbilt swim, men’s and women’s tennis and secondary on men’s basketball•Assisted in the launch of the new student rewards app that more than tripled our initial goal with over 1,500 active users in the first 30 days•Managed the day-to-day operations of the student rewards app including sending push notifications, executing promotions and coordinating all prize redemptions•Developed and executed marketing plans, managed the budget, purchased all promotional giveaway items, and created email content for assigned sports•Secured paid advertising (digital, print, radio) for Vanderbilt football and men’s basketball•Booked all halftime acts and National Anthem singers for men’s basketball•Fostered relationships with campus partners to help grow student engagement

Hattiesburg, Mississippi Area

•Marketing lead for Southern Miss baseball, women’s basketball, volleyball, and soccer and secondary on football•Developed and executed marketing plans, managed the budget, purchased all promotional giveaway items, and created email content for assigned sports•By utilizing a strong grassroots marketing campaign throughout the year that helped drive interest in the upcoming events I assisted in setting several revenue and attendance records including the record for tickets sold (23% increase), gross ticket sales (23% increase), and net ticket sales (20% increase) for a single Southern Miss baseball game, increased the revenue for Southern Miss volleyball by 48% during the 2017 season, set the record for the highest attended Education Day women’s basketball game at Southern Miss, and broke the single game attendance record for Southern Miss soccer •Helped record four of the top 10 highest attended baseball games and the highest attended weekend series in school history•Oversaw the budget and the scheduling of appearances for the mascot, cheerleaders, and Southern Misses•Managed the fundraising for the Southern Miss Cheerleaders and Southern Misses for the 2017-2018 season totaling over $50,000•Organized and ran the 2017 Southern Miss Homecoming Cheer clinic totaling over 170 participants and generating $3,000 in profits for the program and $1,800 in additional ticket sales•Oversaw the marketing intern program constituting a staff of 25 marketing interns

Masters, Sport And Fitness Administration/Management, 3.8/4.0

Bachelor Of Business Administration (Bba), Management And Marketing, 3.97/4.0

•Awarded the 2016 Outstanding Marketing Student Award for graduating top of the marketing class of 2016