Eric Broughton Email & Phone Number

Dallas-Fort Worth Metroplex

In my role as Regional Area Director at CBR by Cooper Surgical, I lead sales efforts by promoting CBR stem cell products and introducing Cooper Surgical devices to clients. I ensure maximum market penetration and revenue growth by providing comprehensive product education and demonstrations. Additionally, I consult with clients to understand their needs.

Dallas-Fort Worth Metroplex

As a Regional Area Director, I have been at the forefront of driving sales growth throughout the Central Region by strategically guiding a dedicated team of Account Managers across the US and Canada. Our focus on advocating CBR stem cell preservation and devices to obstetricians has been instrumental in expanding market reach and enhancing brand.

Dallas-Fort Worth Metroplex

In my role as a Regional Sales Director in Cord Blood Registry by AMAG Pharmaceuticals, I took charge of directing, mentoring, and empowering our Specialty Representatives within the Women's Health sector. By focusing on driving sales of Makena and CBR, we were able to make a meaningful impact on patient care. Proactively seeking out buy and bill accounts.

Dallas-Fort Worth Metroplex

As a Regional Director, I oversaw a dedicated team of Regional Managers who are actively engaged in promoting CBR Systems' stem cell preservation device and biotech services to a wide spectrum of healthcare professionals, including obstetricians, maternal-fetal medicine specialists, neonatologists, and renowned hospitals. Through our collaborative efforts.

Dallas/Fort Worth Area

Responsibilities include: Hiring, training and supervising sales representatives in five states representing Women’s health products to OBGNY market consisting of hormone replacement, antibiotic and migraine. Responsibilities also include driving sales activities to meet and exceed sales objectives through use of sales data and activity data for sales.

Responsibilities included: Hiring and supervising 11 sales representatives in the North Texas and Oklahoma area representing Diabetes products to Family Practice, Internal Medicine and Primary Care. Responsibilities included driving sales activities to meet and exceed sales objectives through use of sales data and activity data for sales team. Responsible.

Supervised and led 12 sales professionals in North Texas selling Advair, Paxil CR, Avodart, Malarone, Requip and Coreg to Primary Care Physicians, OB/GYN and Internal Medicine. Responsibilities included driving sales activities to meet and exceed sales objectives through the use of sales data and activity data for the sales team. Coached and trained sales.

Developed strategies for obtaining formulary approvals, set up clinical evaluations for key products in key accounts: increased revenue in each account, contract sales – Blanket purchase Agreements (BPA’s) – promoted products to Pharmacy, Urology, OBG, ENT IM, FP, Cardiology, General and Vascular Surgery, Rheumatology and Orthopedic

Managed $14 mm territory covering corporate headquarters of Hospitals, Distributors, Group Purchasing Organizations, Long-term Care and Home Care in TX, OK, LA, AR and MS. Negotiated contracts with these customers for the Ross Medical Nutritional products and endoscopy equipment. Developed marketing programs and communicated with Ross field representatives.

Managed $2 mm territory calling on Hospitals (Purchasing, Pharmacy, Endoscopy, Nursing and Dietary), Home Care and Physicians (Surgeons, Oncology, Critical Care, Intensivists, Gastroenterologists, IM and FP) Responsible for the Ross Products line of medical nutritional products and endoscopy equipment