Eric Broughton Email & Phone Number

Dallas-Fort Worth Metroplex

In my role as Regional Area Director at CBR by Cooper Surgical, I lead sales efforts by promoting CBR stem cell products and introducing Cooper Surgical devices to clients. I ensure maximum market penetration and revenue growth by providing comprehensive product education and demonstrations. Additionally, I consult with clients to understand their needs, negotiate pricing and terms, and tailor solutions through active listening.

Dallas-Fort Worth Metroplex

As a Regional Area Director, I have been at the forefront of driving sales growth throughout the Central Region by strategically guiding a dedicated team of Account Managers across the US and Canada. Our focus on advocating CBR stem cell preservation and devices to obstetricians has been instrumental in expanding market reach and enhancing brand visibility. Through skilled negotiation, I orchestrated partnership agreements and maintained ongoing business evaluations with pivotal accounts… Show more As a Regional Area Director, I have been at the forefront of driving sales growth throughout the Central Region by strategically guiding a dedicated team of Account Managers across the US and Canada. Our focus on advocating CBR stem cell preservation and devices to obstetricians has been instrumental in expanding market reach and enhancing brand visibility. Through skilled negotiation, I orchestrated partnership agreements and maintained ongoing business evaluations with pivotal accounts, ensuring sustained growth and fostering lasting client satisfaction. In collaboration with the Marketing, Business Intelligence, and Sci-Med departments, we developed and implemented field strategies that amplify our market impact and maximize our sales potential. Show less

Dallas-Fort Worth Metroplex

In my role as a Regional Sales Director in Cord Blood Registry by AMAG Pharmaceuticals, I took charge of directing, mentoring, and empowering our Specialty Representatives within the Women's Health sector. By focusing on driving sales of Makena and CBR, we were able to make a meaningful impact on patient care. Proactively seeking out buy and bill accounts has allowed us to expand the utilization of Makena, leading to increased market penetration and improved patient access to essential… Show more In my role as a Regional Sales Director in Cord Blood Registry by AMAG Pharmaceuticals, I took charge of directing, mentoring, and empowering our Specialty Representatives within the Women's Health sector. By focusing on driving sales of Makena and CBR, we were able to make a meaningful impact on patient care. Proactively seeking out buy and bill accounts has allowed us to expand the utilization of Makena, leading to increased market penetration and improved patient access to essential treatments. Additionally, I led the successful launch of the Makena Auto-Injector, introducing a new product variant that enhances our portfolio's accessibility and convenience for patients, further demonstrating our commitment to advancing healthcare solutions. Show less

Dallas-Fort Worth Metroplex

As a Regional Director, I oversaw a dedicated team of Regional Managers who are actively engaged in promoting CBR Systems' stem cell preservation device and biotech services to a wide spectrum of healthcare professionals, including obstetricians, maternal-fetal medicine specialists, neonatologists, and renowned hospitals. Through our collaborative efforts, we fostered strong connections and drove the adoption of innovative medical solutions within the broader medical community. Additionally, I… Show more As a Regional Director, I oversaw a dedicated team of Regional Managers who are actively engaged in promoting CBR Systems' stem cell preservation device and biotech services to a wide spectrum of healthcare professionals, including obstetricians, maternal-fetal medicine specialists, neonatologists, and renowned hospitals. Through our collaborative efforts, we fostered strong connections and drove the adoption of innovative medical solutions within the broader medical community. Additionally, I spearheaded initiatives to innovate and enhance our educational materials for the gestational stage education program, ensuring that expectant parents receive comprehensive and effective information, leading to heightened awareness and increased engagement. Furthermore, I played a pivotal role in formulating and finalizing partnership agreements with Large Group Practices, establishing collaborative alliances that have facilitated greater accessibility and utilization of CBR Systems' offerings within prominent medical networks, further solidifying our position as a trusted partner in healthcare. Show less

Dallas/Fort Worth Area

Responsibilities include: Hiring, training and supervising sales representatives in five states representing Women’s health products to OBGNY market consisting of hormone replacement, antibiotic and migraine. Responsibilities also include driving sales activities to meet and exceed sales objectives through use of sales data and activity data for sales team. Constant communicating through email, voicemail, conference calls, memos and letters to team representatives. Ensure team compliance… Show more Responsibilities include: Hiring, training and supervising sales representatives in five states representing Women’s health products to OBGNY market consisting of hormone replacement, antibiotic and migraine. Responsibilities also include driving sales activities to meet and exceed sales objectives through use of sales data and activity data for sales team. Constant communicating through email, voicemail, conference calls, memos and letters to team representatives. Ensure team compliance with sample accountability, expense reporting and call reporting requirements. Show less

Responsibilities included: Hiring and supervising 11 sales representatives in the North Texas and Oklahoma area representing Diabetes products to Family Practice, Internal Medicine and Primary Care. Responsibilities included driving sales activities to meet and exceed sales objectives through use of sales data and activity data for sales team. Responsible for coaching and training sales representatives, Communicating through email, voicemail, conference calls, memos and letters to team… Show more Responsibilities included: Hiring and supervising 11 sales representatives in the North Texas and Oklahoma area representing Diabetes products to Family Practice, Internal Medicine and Primary Care. Responsibilities included driving sales activities to meet and exceed sales objectives through use of sales data and activity data for sales team. Responsible for coaching and training sales representatives, Communicating through email, voicemail, conference calls, memos and letters to team representatives. Ensure team compliance with sample accountability, expense reporting and call reporting requirements. Show less

Supervised and led 12 sales professionals in North Texas selling Advair, Paxil CR, Avodart, Malarone, Requip and Coreg to Primary Care Physicians, OB/GYN and Internal Medicine. Responsibilities included driving sales activities to meet and exceed sales objectives through the use of sales data and activity data for the sales team. Coached and trained sales representatives to develop individual plans for professional and personal development toward career goals. I communicated through email… Show more Supervised and led 12 sales professionals in North Texas selling Advair, Paxil CR, Avodart, Malarone, Requip and Coreg to Primary Care Physicians, OB/GYN and Internal Medicine. Responsibilities included driving sales activities to meet and exceed sales objectives through the use of sales data and activity data for the sales team. Coached and trained sales representatives to develop individual plans for professional and personal development toward career goals. I communicated through email, voicemail, conference calls, memos and letters to team representatives and ensured team compliance with sample accountability, expense reporting, and call reporting requirements.Presidents Club Winner 2004, 2005. Show less

Developed strategies for obtaining formulary approvals, set up clinical evaluations for key products in key accounts: increased revenue in each account, contract sales – Blanket purchase Agreements (BPA’s) – promoted products to Pharmacy, Urology, OBG, ENT IM, FP, Cardiology, General and Vascular Surgery, Rheumatology and Orthopedic

Managed $14 mm territory covering corporate headquarters of Hospitals, Distributors, Group Purchasing Organizations, Long-term Care and Home Care in TX, OK, LA, AR and MS. Negotiated contracts with these customers for the Ross Medical Nutritional products and endoscopy equipment. Developed marketing programs and communicated with Ross field representatives in my region on accounts, Medicare/ Medicaid policies and contracts. Responsible for educating the accounts on Medicare in relation to… Show more Managed $14 mm territory covering corporate headquarters of Hospitals, Distributors, Group Purchasing Organizations, Long-term Care and Home Care in TX, OK, LA, AR and MS. Negotiated contracts with these customers for the Ross Medical Nutritional products and endoscopy equipment. Developed marketing programs and communicated with Ross field representatives in my region on accounts, Medicare/ Medicaid policies and contracts. Responsible for educating the accounts on Medicare in relation to the tube-feedings and enteral feeding devices. Customers included: CEO’s, CFO’s, Presidents, Owners, Directors of Purchasing, Chief Nursing Officers and Directors of Nutrition Support Show less

Managed $2 mm territory calling on Hospitals (Purchasing, Pharmacy, Endoscopy, Nursing and Dietary), Home Care and Physicians (Surgeons, Oncology, Critical Care, Intensivists, Gastroenterologists, IM and FP) Responsible for the Ross Products line of medical nutritional products and endoscopy equipment