National Sales and Product Development Leader• Management and oversight of large-scale product innovation and development for $150M RV business• Implemented pricing, sales and service strategies resulting in 30% market share growth.• Design of sales training programs, and creation of superior product technological advancements.• Developed national dealer networks and distribution channels for both B2B and end users.• Leadership and mentorship of regional sales teams, manufacturing operations and customer service• Configured business plans to optimize sales and resources to increase profitability without adding headcount.• Coordinated logistics to ensure proper delivery and maintain minimum inventories.• Created new branding strategy including product design and graphics, marketing materials and social media.

Responsible for the overall management of all strategic and operational Marketing and Customer Relationship activities for $180 Million-dollar Corporation.• Leading and conducting traditional business development activities to engage customers, illustrating the value proposition of the company and product lines through collaborating with business partners to execute contracts for successful implementation of sales strategies and territory expansion.• Planning and implementing business plans to drive increased revenue and maximize profitability to achieve the Company`s ambitious growth exceeding 70% in annual sales.• Partner with executive leaders to provide market analysis on competitive offerings, deliver new product development ideas to ensuring strategies are aligned, and drive growth • Extensive knowledge of current market conditions and trends to provide comprehensive monthly forecasts including benchmarking, budgeting, P&L, and production goals • Excellent negotiation skills, with extensive proven track record of executing company and customer alignment to provide unique and constructive solutions to successfully generate new revenue streams.• Continuously promoting the Cruiser RV brand within the community as well as within broad industry markets.

Builder of the #1 Overall Manufacturer of Recreational Vehicles in Retail and Brand Sales Nationwide. • Responsible for large-scale product management and development, Sales team leadership and mentorship. • Grew territory to exceed $5M in sales; 30% over market, achieving 18 newly acquired distribution points • Extensive networking, customer service, product and program management, sales trend analysis, cross-functional leadership, high-level collaborative planning• Managed sales contracts and customer commitments. Developed pricing and service strategies, implemented sales incentives resulting in substantial growth of product lines.• Coordinated logistics to insure proper delivery and maintain a minimum overage inventory.• Integrated with all departments to ensure cohesive productivity, and attain overall sales results.• Facilitated National and Regional conferences, expos, trade shows and promotional events.

Fastest growing Farmers and Independent Insurance Agency in the Fox Valley. • Built new business into 1,800 active customer policies by designing programs to encompass all facets of a client’s life. Managed and developed team to implement 350-500 policies/year, exceeding average of 250 policies/year. Customer Retention maintained at 99.7 % exceeding state average of 89%. • Conduct all marketing through both social media and paid advertising channels including radio, television, print ads and direct mailings; continually generate new streams of clients and revenue. • Manage daily operations including training and developing 6-8 employees and sub-agents. • Owning and performing all functions within business including accounting, payroll, profit analysis, forecasting, brand strategy. • Immersive engagement with the community, including Chamber of Commerce and Professional Business Networking Groups

Dynamic leader of system-built houses producing $60M in modular and manufactured homes in 30 states.• Responsibility for the overall strategic and operational leadership and management of manufacturing operations to ensure the Company’s key goals and objectives are achieved in relation to working capital and growth, compliance, margin improvement, and cost savings management.• Developed long-term strategic plans, as well as operational improvement initiatives related to cost, efficiency and quality management to establish and maintain high standards of manufacturing operations.• Established and ensured company met high quality standards and product requirements.• Direct accountability for development and success of team of 160+ office and production professionals• Ongoing strategic planning and goal setting for multiple business unit functions.• Increased sales and overall shipments 38% above market average; redesigned business structure to broaden market share in recessed economy.• Initiated the complete restructuring of various teams within the organization including Production, Engineering, Sales, Marketing and Accounting to augment and improve overall business procedures resulting in cohesive Operations, Sales and Service strategies.• Provide training, leadership, coaching and development to organization managers and team members to accomplish goals while modeling the company’s culture and values.

Nation’s largest homebuilder, producing $150M annually.• Created robust relationships to increase territory from $400K to $17M within 16 states and maintained positive market penetration in spite of negative economic trends.• Negotiated contracts, sales commitments, pricing strategies, inventory control, service reimbursement, and sales incentives• Coordinated logistics to insure proper delivery and maintain minimum inventory.• Partnered with various internal departments to expand productivity and attain overall sales results.• Extensive networking, customer service, product and program management, sales trend analysis, cross-functional leadership, collaborative planning

• Acquired 21 new retailers throughout 7 states in a dormant market. Established and maintained retailer relations and served as the primary facilitator with production facility.• Negotiated and implemented volume rebates, incentives, and service agreements.• Trained retail sales staff of 200+ on industry best practices.• Oversaw service teams to identify and perfect new production processes.