Eric Chang Email & Phone Number

Shanghai City, China

1. Build, direct, inspire and mentor a strong and unique team of designers focused on creating innovative, brand-right, trend-right and fresh product across all Men, Women, Kids apparel collection and accessory2. Maintain Brand Integrity (which is Basketball/Streetball inspired) throughout the Design/ Development process through partnership with cross functional teams3. Analyze competitive landscape and user segmentation to develop a strong product roadmap.4. Set up compelling seasonal design concepts, color palettes, fabric, print and pattern directionand story telling. Pitch big ideas and build consensus across teams5. Constant partnering with Merchandising to build the most profitable and high quality productinto pointed price buckets, flow dynamic and big messages that reflects seasonal conceptsand trend as well as to build and comp business every season6. Collaborate with Product Development to initiate sourcing and costing research and ensure theproduct execution that enhances the brand and achieves profit objectives7. Create functioning design calendar and manage/guide staffs through all phases of the designprocess adhering to strict deadlines and deliver product efficiently8. Work with marketing team to provide creative support and to establish a design aestheticacross all product categories that's consistent with the brand's identity9. Ownership of team budget, including headcount, travel, samples and all other design expenses10. Travel domestically and internationally to collection of inspiration, trend and market research 11. High communicator and strong relationship builder12. Visionary leader – what is new, innovative and different that will set the bar13. Experience driving big initiatives across the finish line – detail oriented

Shanghai

- Responsible for formulating seasonal product strategies, brand statements of each brand.- Set up compelling seasonal design concepts, color palettes, print and pattern direction and story telling.- Create design concept WALLs that crystalize big ideas and business opportunities. This wall set up is a highly functioning vivid visual tool and a road map for all functions to move forward to build and plan entire seasonal collection and business.- Manage and a mentor of 16 highly enthusiastic designers in both China & HK office to create core/iconic and fashion programs in all apparel categories and some degree of accessory.- Create functioning design calendar for Design team to succeed to meet deadlines and deliver product efficiently.- Constant partnering with GM of Buying to build the most profitable and high quality product into pointed price buckets, flow dynamic and big messages that reflects seasonal concepts and trend as well as to build and comp business every season.- Established key looks, attitude, stories per concept each season for photoshoot.- Lead on tradeshow Store set and fashion show set up to present seasonal collections to all market buyers.- Collaborate with VM leaders to bring seasonal concept and key product messages to life in store environment.- Work with marketing team to provide creative support and to establish a design aesthetic across all product categories that's consistent with the brand's identity.- Successfully increased wholesale sales by 30% approximately in S/S 2017 by introducing unique, market trend right, more modern styles to collections.- Build and maintain budget for Design department.

Shanghai City, China

Design directing, merchandising and product developing for a broad range of leading US/Euro/China fashion verticals as well as our own brands.Manage team of 12 designers including apparel, print and graphic design. Set up seasonal concept and strategic. Identifying key macro trends in theme, color, fabric, silhouettes, print and pattern and graphic trends. Partner with sourcing team to maintain clear focus that strategically develop and cost the products. Travel Internationally for inspiration and focused on presenting brand- right concepts to retailers. Present seasonal products to clients. Create and maintain design department expense budget.Our Clients:ZARACONVERSEC&ATARGETNIKECHEROKEEMANGODENIM & SUPPLY - RALPH LAURENME & CITYOur own Brands:SURFSIDE SUPPLY CO.MADISON SUPPLY - Saks Fifth Avenue exclusive

Shanghai

● Lead design efforts within the apparel and accessory category● Utilizes design skills to create original, innovated concepts and designs that accurately reflect the brand’s philosophy● Work with design and category teams to strategies, create, drive and deliver powerful presentations of seasonal design proposals that effectively communicate the concept behind the line for internal and external audiences● Lead design process to ensure design deliverables and timelines are met● Provides prototype sampling information including fabrication, trim, color, graphic applications, style, detail, fit requirement, construction detail● Provides guidance and share knowledge, experience, skills and best practice with team members.● Maintains and continually expands upon expert knowledge of current trends, color and technology through market travel and research

Greater New York City Area

● Design and merchandised Global Women’s knits collection● Direct the creative process to develops innovative products● Give design direction to the design team to Execute initial concepts through final sketches with all details● Conduct research and development of new trends, fabrics, trims and models for target market● Work with oversea factories to see designs through development. ● Ensure timely development of line by adhering to time and action calendar● Attend all fitting initial prototype through production to ensure continuity of design

Greater New York City Area

● Design and develop products for various clients● Lead the Design team in the creation of new concepts● Coordinate design calendar and the presentation of new design concepts to achieve corporate calendar milestones ● Conduct ongoing market research to provide design inspiration through cross divisional, global and vintage market ● Continually conduct research and development of new fabrics and models● Executed initial sketches through to final sketches with all details, swatches and references of target customer lifestyle. ● Work with factory to see designs through development.● Reviewed samples and made suggestions to improve the quality of garments during sample develop process.● Travel overseas on production/design development trips

Greater New York City Area

● Responsible for Women’s knit category● Research and set up seasonal design concept and trends with Design Director. ● Design and present new ideas based on directions from Design Director● Provide alternatives to each design idea and keep an understanding of the brand's heritage and use such knowledge when designing each garment. ● Collaborate with Associate Designer in the research and development of new trims● Supervised sample room team members are following the directions. ● Work closely with China’s factories to develop samples and follow through until garments are fit approved● Reviewed samples and made suggestions to improve the quality of garments during sample develop process.

● Design and merchandised women’s casual/street wear collection base on the direction was given. ● Research and developed fabrics and trims. ● Responsible for developing seasonal sales samples. ● Work with graphic designers to create updated images. ● Develop collection presentation board and sales materials● Coordinated with oversea agents and factories during sample developing process ● Worked on fittings, spec sheets and lab dips

Taipei City, Taiwan

● Manage the window and VM program with the regional and global objectives and directions. ● Responsible for overall look of windows, sales floor and merchandise display according to guideline in retail store.● Coordinate and perform all visual duties within the store, organize and distribute display props.● Train and coach V.M. staff in guidelines of proper window set-up,● production display activities, mannequins dress.● Store openings ● Store maintenance check