Eric Chang

Eric Chang Email and Phone Number

Senior Video Sales Specialist, Global Video Ads and Partners, Amazon Ads @ Amazon
Shanghai, China
Eric Chang's Location
Shanghai, China, China
Eric Chang's Contact Details

Eric Chang work email

Eric Chang personal email

n/a
About Eric Chang

With over 10 years of media sales experience, I am a Manager at Amazon Ads, leading the brand incubation team for the LCS CN division. I have a proven track record of generating revenue, managing top performance teams, and driving key initiatives that foster business growth and innovation.In my current and previous roles, I have successfully managed multiple mega accounts at a global scope, communicated with C-suite executives, and led cross-functional projects that delivered results. I have also empowered my team and clients with the latest ad tech trends and insights, and prioritized upper funnel solutions adoption. I am a result-oriented leader with a problem-solving mindset and analytical skills. I am passionate about online marketing and digital marketing, and I strive to create value for both the advertisers and the customers. I am native in Mandarin Chinese and have professional working proficiency in English.

Eric Chang's Current Company Details
Amazon

Amazon

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Senior Video Sales Specialist, Global Video Ads and Partners, Amazon Ads
Shanghai, China
Website:
amazon.com
Employees:
734811
Eric Chang Work Experience Details
  • Amazon
    Senior Video Sales Specialist, Global Video Ads And Partners, Amazon Ads
    Amazon
    Shanghai, China
  • Amazon
    Manager, Brand Incubation, Lcs Cn, Amazon Ads
    Amazon Dec 2022 - Present
    Shanghai
  • Amazon
    Manager, Mega And Lawn & Garden, Lcs Cn
    Amazon Dec 2021 - Nov 2022
    Shanghai, China
    • Lead a 4 members vertical team• Lead the TOP 1 spender within the org. with 27% YoY growth rate• Lead key initiatives with 20+ members to drive business growth and innovation - Global Advertiser Agreement > generated 30% of team total revenue- Branding Persona > prioritized advertisers in upper funnel solutions adoption
  • Amazon
    Sr. Global Partner Manager, Mega, Eas Cn
    Amazon Jan 2020 - Nov 2021
    Shanghai City, China
    • Generated USD$60MM+ with a 150% attainment rate and ranked top tier among 70+ team members• Managed 6 Mega accounts at a global scope with TOP 2 spenders within the worldwide organization, and able to communicate with C-Suite and drive business level direction • Led key initiatives with 8 members to drive business growth and innovation - Advertiser Incentive Program > generated 76% YoY deal counts and 57% YoY deal revenue- Industry Research > empowered team on the latest ad tech trending topics with client-facing talking points
  • Amazon
    Sr. Business Development Manager, Eas Cn
    Amazon Jan 2019 - Dec 2019
    Shenzhen, Guangdong, China
    • Generated USD$5MM+ with a 220% attainment rate and ranked top tier across 40 team members• Managed 30+ China-based sellers and reach 70% adoption rate / 45% always-on, with the highest adoption rate of new launch ad products (OTT, Audio, Amazon Live) within the team• Explored new market potential in Taiwan through marketing event and 1:1 pitch, successfully launched 8 advertisers, grew the business outside of the original scope and secured additional HC for region expansion• Initiated the Mega Account Management direction in 2019Q4
  • Cacafly Intl. Media
    Sales Manager
    Cacafly Intl. Media Apr 2014 - Dec 2018
    Taipei City, Taiwan
    • Generated USD$8.5MM revenue and constantly exceeded sales targets 20%-30% QOQ• Go global > help Taiwan technology brands (BenQ monitors promotion in EMEA and APAC, HTC VIVE global launch event, Acer Gadget global launch, msi global gaming event, TAITRA exhibition global leads generation) go global with holistic media insights and execution• Go diversity > communicate full funnel and media-mix plans including Facebook, Google, Microsoft, Line and Spotify to advertisers in Tech & Telco, FMCG and eCommerce verticals• Work closely with agency partners to grow clients' media investment and meet business goals
  • Cacafly Intl. Media
    Account Manager
    Cacafly Intl. Media Jan 2013 - Mar 2014
    Taipei City, Taiwan
    • Campaign trafficking and operations to ensure flawless execution across 40+ campaigns simultaneously• QBR and MBR analysis with actionable insights and recommendations for follow-up strategies• Third-party collaboration like Nielsen and Kantar to evaluate the effectiveness of media investment to generate new approaches to advertisers
  • Samsung Opentide Taiwan
    Social Marketing Specialist
    Samsung Opentide Taiwan Jan 2011 - Dec 2011
    Taipei City, Taiwan
    • Social media content planning and management and VOC consolidation from social platforms• Market research and competitors’ analysis toward mobile phones usage in Taiwan market• Project owner > Galaxy Nexus User Trial event in 2011Q4, coordinating the event with Google Taiwan to raise the awareness of the latest model

Eric Chang Skills

Facebook Digital Media Strategy Social Media Marketing Account Management Digital Marketing Online Marketing Project Management Mobile Devices Project Planning Management Media Planning Web Marketing Advertising Marketing Media Buying Mixed Media Social Media Marketing Strategy E Commerce Market Research Online Advertising

Eric Chang Education Details

Frequently Asked Questions about Eric Chang

What company does Eric Chang work for?

Eric Chang works for Amazon

What is Eric Chang's role at the current company?

Eric Chang's current role is Senior Video Sales Specialist, Global Video Ads and Partners, Amazon Ads.

What is Eric Chang's email address?

Eric Chang's email address is er****@****fly.com

What schools did Eric Chang attend?

Eric Chang attended National Chengchi University, Chien Kuo Senior High School.

What are some of Eric Chang's interests?

Eric Chang has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Science And Technology, Human Rights, Arts And Culture.

What skills is Eric Chang known for?

Eric Chang has skills like Facebook, Digital Media, Strategy, Social Media Marketing, Account Management, Digital Marketing, Online Marketing, Project Management, Mobile Devices, Project Planning, Management, Media Planning.

Who are Eric Chang's colleagues?

Eric Chang's colleagues are María Betania, Diana Isabel G., Felipe Lugo Madrigal, Akhil Arush, Vinod Bhande, Sridhar G, Soumia Rezzouqi.

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