Eric Hanson Email & Phone Number

Madison, Wisconsin, United States

Madison, WI

• Strategize and develop custom integrated marketing plans across multiple channels, manage production of assets and execution, maintain budget, and review analytics to build future plans.
• Cultivate collaborative relationships across office units and targeted segments.
• Primary driver of registrants in over 200 professional short courses annually.
• Initiate new ideas, trends and tactics to reach new customers and improve marketing results.
• Collaborate with cross functional teams, SMEs and leadership to identify key metrics and implement opportunities to improve marketing strategy, campaign ROI and processes.
• Manage and mentor team of student workers who help in marketing tactical execution and projects.

Madison, Wisconsin Area

• Contractor via K-Force
• Utilized Agile methodologies and Kanban work flows to manage creative projects for marketing team.
• Served as a liaison between the creative team, media channels and compliance reviewers to share information and ensure accuracy in related activities.

Madison, Wisconsin Area

• Leveraged consumer experience data and research to deliver targeted, behavior changing, measurable strategic integrated marketing plans to attain goals and solve client business problems.
• Consulted clients on most effective use of CRM and multi-channel marketing across their service area.
• Supervised and guided a team of marketing strategists focused on developing and delivering integrated strategies tailored to client needs and budgets.
• Exceeded annual revenue goals as lead contact on multiple strategic client accounts.
• Championed strong creative through project brief sculpting, collaboration, and strategic project management.
• Performed all Strategic Marketing Manager responsibilities (as outlined below).

Madison, Wisconsin Area

• Succeeded in growing client strategic business while entrusted with additional key account clients.
• Developed, organized and conducted structured training sessions on skills necessary for new associate and strategic marketing managers.
• Performed all Strategic Marketing Manager responsibilities (as outlined below).

Madison, Wisconsin Area

• Developed, executed and analyzed strategic marketing initiatives for healthcare clients learning business challenges and utilizing direct mail, email, teleservices and online technologies to drive the solutions.
• Collaborated with internal creative and production teams to implement marketing campaigns.
• Analyzed campaign performance and using CRM Data-driven insights, provided direct to consumer marketing recommendations to clients.
• Identified need and led ongoing process task forces to improve efficiencies and client satisfaction.

• Developed, managed, executed and analyzed all North American lead generation marketing campaigns for multiple product lines within the company’s largest division.
• Directed creative and production vendors to ensure projects stay on strategy and schedule.
• Coordinated with product marketing teams, sales management, vendors and other stakeholders to set goals, stay within budget and maximize return on investment.
• Translated technical features into compelling business values through promotional copy writing and ensure consistency with brand messaging.
• Created company direct marketing processes and project scope form to maximize efficiency of direct mail and email marketing projects from conception to delivery.

· Developed, managed production, and analyzed results of new business and renewal campaigns and provided recommendations for future promotions always striving for improved results.· Designated liaison with outsourced fulfillment company who organized all facets of subscription fulfillment, collections and renewals for four magazine titles.· Interacted with.

· Worked with sales department and clients to develop and manage e-mail marketing campaigns. · Maintained relationships and daily correspondence with key clients, accompanied salesperson on external meetings and assisted with presentations.· Developed campaign strategies, determined targetable audiences, built customer relationship and retention programs.

Bachelor Of Science, Business Administration - Marketing & Human Resources

Activities and Societies: AIESEC – International Business and Marketing Organization, Intramural sports – basketball flag football softball

Education record

Role of the Leader Training AchieveGlobal Leadership Development Program May 2010 Direct Marketing Association Copywriting Tools &.