I have been applying my years experience in packaging and brand development for a number of professional agencies throughout Manhattan. I create engaging solutions that effectively communicate my clients’ marketing goals and strategies. I continue to seek full time or new freelance opportunities for both career advancement and the opportunity to work with talented design professionals. Please check out my web site below.

Responsible for brand management and project management on high profile project rollouts, as well as participating in first round creative. I was assigned to the Scotts brand team, responsible for Scotts lawn care, Ortho, Round-Up, Organic Choice and others. One notable project was overseeing the complete 2014 Ortho portfolio rollout. Selected as brand keeper, I managed all brand assets and equities across a wide variety of product structures. This included new structural innovations, as well… Show more Responsible for brand management and project management on high profile project rollouts, as well as participating in first round creative. I was assigned to the Scotts brand team, responsible for Scotts lawn care, Ortho, Round-Up, Organic Choice and others. One notable project was overseeing the complete 2014 Ortho portfolio rollout. Selected as brand keeper, I managed all brand assets and equities across a wide variety of product structures. This included new structural innovations, as well as point of purchase displays, and brand packaging guideline manuals. Other clients included Reynolds, Del Monte brands such as Kibbles n’ Bits, Natures Recipe and Meow Mix. Key Qualifications:• Advanced level of expertise in Illustrator and Photoshop• Proficiency in following design firm practices, procedures and documentation requirements• Experienced knowledge of print production process and their technical requirements• Excellent graphic design skills• Versatile aptitude to work independently or in a team environment• Ability to establish and maintain efficient working relationships with all levels of staff, vendors, and clients. Show less

Responsible for managing specific creative teams on a project-to-project basis as well as active participation within design teams. I oversaw projects such as the Sun Shower line extension, the redesign of Rite Mix packaging, and the redesign of Best Buy’s Insignia packaging. The Best Buy project also included client presentation at the client’s home office. Other assignments included logo development, client in-house promotional items, and participation in ideation sessions including the… Show more Responsible for managing specific creative teams on a project-to-project basis as well as active participation within design teams. I oversaw projects such as the Sun Shower line extension, the redesign of Rite Mix packaging, and the redesign of Best Buy’s Insignia packaging. The Best Buy project also included client presentation at the client’s home office. Other assignments included logo development, client in-house promotional items, and participation in ideation sessions including the creation of accompanying graphic concept pieces for focus group evaluations. My responsibilities included, but were not limited to, creative direction, project management and client presentations. Show less

Responsible for management of the Brown and Williamson (B&W) account. During this period I directed numerous B&W domestic brand redesign assignments including Capri and Advance. International brand design direction responsibilities for British American Tobacco (London) were also completed – brands included Dunhill, Craven "A", and Gudang Garam. Subsequently, I was assigned to Fisher Design’s Growth and Opportunity Team and serviced new client projects including the very successful redesign of… Show more Responsible for management of the Brown and Williamson (B&W) account. During this period I directed numerous B&W domestic brand redesign assignments including Capri and Advance. International brand design direction responsibilities for British American Tobacco (London) were also completed – brands included Dunhill, Craven "A", and Gudang Garam. Subsequently, I was assigned to Fisher Design’s Growth and Opportunity Team and serviced new client projects including the very successful redesign of Quikrete concrete products, Shakespeare Supreme Fishing Line, Zig Zag line extension and promotional materials, Hillman, Dial, Coast, Dap, Renuzit, and Scotts. My responsibilities included, but were not limited to, creative direction, project management and presentations. Other assignments included creative direction of digital and traditional film photo shoots.Senior Designer 01/1994 - 01/1998In addition to the creative, layout, and comprehensive responsibilities I managed all aspects of design, line extensions and promotional materials for Brown and Williamson. A particularly interesting project was the Lucky Strike Menthol product line extension for Japan. I was directed to follow the lead of Kamels Cafe brand design and deliver out-of-the-box thinking. This led to some very aggressive design solutions. Other projects of note during this period were Forester 1870 Bourbon, Brown Foreman, Colgate Super Star, Baking Soda and Peroxide toothpastes, and Toasted Oats Cereal, Kroger.Designer 07/1991 - 01/1994 My most notable project during this period was the high profile Aleve packaging assignment. I supervised all aspects of the brand development, packaging and initial promotional sales materials for Procter & Gamble's first OTC pharmaceutical venture. I was given broad responsibilities with moderate supervision from Senior Designers. Show less