Design Manager
| Cincinnati, Ohio
Responsible for management of the Brown and Williamson (B&W) account. During this period I directed numerous B&W domestic brand redesign assignments including Capri and Advance. International brand design direction responsibilities for British American Tobacco (London) were also completed – brands included Dunhill, Craven "A", and Gudang Garam. Subsequently, I was assigned to Fisher Design’s Growth and Opportunity Team and serviced new client projects including the very successful redesign of… Show more Responsible for management of the Brown and Williamson (B&W) account. During this period I directed numerous B&W domestic brand redesign assignments including Capri and Advance. International brand design direction responsibilities for British American Tobacco (London) were also completed – brands included Dunhill, Craven "A", and Gudang Garam. Subsequently, I was assigned to Fisher Design’s Growth and Opportunity Team and serviced new client projects including the very successful redesign of Quikrete concrete products, Shakespeare Supreme Fishing Line, Zig Zag line extension and promotional materials, Hillman, Dial, Coast, Dap, Renuzit, and Scotts. My responsibilities included, but were not limited to, creative direction, project management and presentations. Other assignments included creative direction of digital and traditional film photo shoots.Senior Designer 01/1994 - 01/1998In addition to the creative, layout, and comprehensive responsibilities I managed all aspects of design, line extensions and promotional materials for Brown and Williamson. A particularly interesting project was the Lucky Strike Menthol product line extension for Japan. I was directed to follow the lead of Kamels Cafe brand design and deliver out-of-the-box thinking. This led to some very aggressive design solutions. Other projects of note during this period were Forester 1870 Bourbon, Brown Foreman, Colgate Super Star, Baking Soda and Peroxide toothpastes, and Toasted Oats Cereal, Kroger.Designer 07/1991 - 01/1994 My most notable project during this period was the high profile Aleve packaging assignment. I supervised all aspects of the brand development, packaging and initial promotional sales materials for Procter & Gamble's first OTC pharmaceutical venture. I was given broad responsibilities with moderate supervision from Senior Designers. Show less