Eric Koong Email & Phone Number

Washington, District Of Columbia, US

Port Washington, New York, US

Led a team of sales, marketing and application services for food & beverage business in China. Owned commercial P&L.Drove local new product development and commercial initiatives to achieve growth target.

Port Washington, New York, US

Led a central marketing team comprising digital & field campaign management, brand & marketing communication, marketing technologies and pricing management. Established infrastructure and standard processes for marketing lead generation & management, digital campaigns and SCRM.Created and launched e-commerce program on corporate website and 3rd party.

Minneapolis, MN, US

Built a business case upon solid market research and initiated the first two strategic projects in the organization for penetrating Asian emerging markets, involving creation of new products and development of new channels e.g. China hardware market. Target US$2M incremental revenue in ’15.Lead a full-function marketing team of 5 to realize strategic and.

Minneapolis, MN, US

Charlotte, North Carolina, US

Worked closely with global senior management to investigate and gain insights into current market situation and develop a long-term strategic business plan in order to grow the Chinese market.Built a 4-member team to drive new product commercialization projects, development of marketing tools, sales support in key segments, technical consultation and.

Schaan, LI

Managed the largest product line of the organization - chemical & mechanical fastening systems, accounting for 45% of the total local sales revenue; turned around and grew the business by 9% & 11.5% in 2006 & 2007.Improved marketing strategies for main product families and brought back the sales team’s focus by creating new initiatives on both internal &.

Schaan, LI

Led an on-line transaction website redesign effort and coordinated e-business and marketing team. Performed marketing research to conceptualize new products and define positioning strategies.

Schaan, LI

Played a key role in providing technical consulting services to international contractors in the Taiwan High Speed Rail Project; identified customer needs and tailored unique solutions to secure sales opportunities.Represented the organization as technical expert in trainings and seminars to promote product leadership.Built and strengthened business.

Taipei, TW

Coordinated 5 function teams in a design project of US$1.5 billion domestic highway system.Conducted an on-site market research project by collecting design parameters and interviewing local designers and contractors at 10 representative job sites in major cities of Austria and Slovenia.Supervised a 3-member task force to establish a government-sponsored.

Transformed outdated reconnaissance and drafting operations by deploying new techniques and computerized tools, improving production efficiency by 50%.

Master Of Business Administration - Mba, Marketing

Ms, Civil Engineering

Bs, Civil Engineering