Eric Lam Email & Phone Number

New York, New York, United States

New York

• Developed unemployment insurance claims software to be used by multiple state governments and customized for state specific requirements; including business processes, laws, and regulations.
• Elicited detailed individual state requirements to write functional specification documents by conducting elaboration sessions with clients.
• Created and drove use of a requirement traceability matrix, including HP Application Lifecycle Management training material, to more effectively account for thousands of client business requirements during the design.
• Forecasted year-long development schedule based on deliverable prioritization and management of over 100 resources to coincide with project manager’s work plan and maximize efficiency of scheduled resources.
• Wrote hundreds of test cases for the largest functional group of requirements, providing the framework for other testers to execute after development.

Shanghai City, China

• Enabled foreign corporate clients entering China to analyze long-term effects of marketing campaigns on consumer brand perception: conducted quantitative brand analysis, surveyed specific target audiences, and measured.
• Evaluated ad success for 20+ campaigns in terms of client goals, consumer reception, and effects on brand equity, focusing on message communication, emotional response, and brand/message salience
• Created easily adaptable profiles including key metrics of celebrity image perception to optimize spokesperson selection for client branding initiatives for new or existing ad campaigns
• Recommended changes in product packaging to rebrand corporate clients to a broader target audience by implementing the firm’s first application of Eye Tracking and Implicit Testing

• Raised $15,000 in initial VC funding to found The Phoenix Fund, the first microfinance and aid intermediary
• Created ‘Hub Development Model’ to consolidate aid and microfinance organizations’ resources to reduce fragmentation and overlap in the aid sector and reduce costs for microfinance
• Deployed $2,000 to Bank-du-Village; to date, disbursed 200+ loans to women entrepreneurs to fund “microstores”