Eric Ma Email & Phone Number

中国 上海市

1. Support 3 AE RO MKT & membership, Tech team to scale the connected experiences to NSP doors (DIANPING DOORLIST, 3031 doors).2. Partner with 3 AE RO teams to create the best journeys to gather consumers feedback (VM & Store activation) to futher imporve NSP shopping experience and refine insights through seasonal Hindsighting.3. Copperate smoothly with 3 AE Prod, SM, AP and MPO teams to ensure QS product (FA21-HO22) in right distribution and workable for both breathe and depth to enquire shipping in priority and selling approach.4. Weekly update NSP commercial analytics dashboard through tableau to analyze sales trend by Account by Gender by Division by Key Pack(IGC) and making future investment proposals.

Shanghai, China

1. Program management: Setting up Customer Experience Program by using model to analyze the data. 5,400 + feedbacks and score with 2% conversion rate, 150,000 monthly sales and 43% new membership ncrease (SH, BJ, GZ & CQ Flahship).2. Draft One-page and yearly activation calendar, download to field team for service & experience execution.3. Wechat mini-program management: Module & Membership notification pushing. Adding new community actication (Running & Soccer)4. Asics Run+ Ambassdor: 20+ altheletes cerified Run+ program, rolled out 2 activities per month each store with 15 attendess average.5. E-learning wechat program management: Revising 3 modules (Starters, Brainstrom & Sharing site) to improve altheletes' using perience with 98% altheletes' participation rate and 96 points average exam.6. Coperate with merch team to analyzing the report of the sales achievements, including sales, completion rate, stock, best seller and blackhole products to provide the reference of future sales plan.7. Improving operation efficiency by updating SOP to improve store operation efficiency and revising after feedback (products returning, auto sales report and cashing).

1. An 18-month program with three perios assignments to help candidates qualified as a store manager (net sale 1.4m+, 105% achievement rate with 16 salesman).2. adidas runners ambassador: 20+ participation and absorbing 67 new members to join running program.3. Sales& Senior sales rotation in 2 SWC stores with 1.5m+ net sales per month.4. Team leader rotation in Factory outlet: Led a 10+ headcount sales team to achieve 1.3m+ net sales every month, 15% achievements more than the target.5. Obtained In-Store Trainer qualification, provided regular training to team on service, technology and sales skills. Assisted the visit of the global and Asia-pacific team with fluent presentations.