Eric Mutaawe Email & Phone Number

-I manage the SEO and Content Marketing Strategy for TATC Africa brands; Jobberman, Jobberman Ghana, BrighterMonday Uganda and BrighterMonday Kenya to drive business KPI's.-I work with Global Marketing in Ringier Group to successfully rollout Google SGE across TATC Africa brands.-Develop and implement SEO strategies tailored to Nigeria, Ghana, Kenya and Uganda, increasing search engine rankings and user engagement.-Collaborate with content creators to produce SEO-optimized content.-Collaborate with heads of marketing, community managers, CX leads and blog writers to implement Google SGE and content marketing strategies across TATC Africa brands.-Utilized analytics tools (Google Analytics, Google Search Console) to monitor, adjust and report on campaign performance.-Conduct ongoing market research and A/B testing to refine strategies and content for optimal performance.

Kampala, Central Region, Uganda

-Head of Marketing Sokoni Africa; Le Chateau, La Patisserie, Le Gourmet Deli, M-Maison, Hanabi, Le Petit Village Hotel and La Nature Spa.-Develop and execute comprehensive marketing strategies for each brand, driving brand awareness and revenue growth.-Oversee digital marketing initiatives, including web management, SEO, SEM, social media, email marketing, and online advertising.-Lead content creation efforts, resulting in engaging articles, blogs, videos, and visuals that increased La Nature Spa's weekly clients from 20 to 30 (a 10% weekly client increase )-PPC; M-Maison . Impressions: +398K, Clicks: 18.4K, Local Actions: 8.8K, CPC: $0.03, CTR 4.7% led to a monthly average revenue increase of +50%.-PPC: La Nature Spa. Impressions: +800K, Clicks: 20.9K, Local Actions: 6.7K, CPC: $0.03, CTR 2.6% led to a 40% increase in monthly clients.-Initiated and managed strategic partnerships with key local and international influencers; Vafa Naraghi, Nadia Matovu, Flavia Tumusiime, and luxury brands; Wisteria, The Material Girl, Mona, Strat Bridal elevating brand prestige and expanding our market reach.-Utilized analytics and reporting tools to measure campaign effectiveness and optimize performance.-Manage marketing budgets efficiently to maximize ROI.-Build and mentor a high-performing marketing team focused on creativity and customer-centricity.-Developed and executed marketing strategies that led to a Net Revenue Increase of +$100,000 -Successfully negotiated UBL Tanqueray and Gordon's Gin partnerships for Le Chateau and Hanabi.-Wrote a blog article that a Royal Emirati from Abu Dhabi read, leading to his entourage switching from a competitor hotel to Le Petit Village Hotel during his visit.-Successfully negotiated a strategic partnership for the 7 brands to be included in the Ecobank client loyalty reward program.-Initiated negotiation for Le Petit Village Hotel to be included in Qatar Airways Qmiles reward program.

Organically: +100K reach,+1600 followers, +10% Engagement Rate,179 reposts via linked in 9 months.Write engaging well researched in-depth articles about insight into various industries for stakeholders.Perform research on current benchmark trends and audience preferences.Design and implement social media strategy to align with business goals.Set specific objectives and report on ROI.Monitor SEO and web traffic metrics.Collaborate with other teams, like marketing, sales, and customer service to ensure brandconsistency.Conducting research and analyzing customer data to develop targeted messaging that resonates with the audience.Collaborating with the marketing and creative teams to develop cohesive and effective campaigns that drive conversions and increase brand awarenessCrafting product-focused messaging that highlights Rwazi's unique value proposition.Suggest and implement new features to develop brand awareness, like promotions andcompetitions.Stay up-to-date with current technologies and trends in social media, design tools, andapplications.Develop & Implement social media strategies.Oversee the production of organic content.Host live sessions on social media platforms; LinkedIn. Twitter, Facebook, and Instagram.Prepare monthly insights and reports.

Kampala, Uganda

-Copywriting all marketing content;blogs,ad campaigns,captions,product descriptions.-led team that prototyped fully functional platform MVP in under 1 month-W&W is top 3 in search results for the top 10 alcoholic beverages-related search queries in Uganda ahead of Jumia and Glovo.-Executed SEO Content Marketing strategy currently generating +90% organic client traffic-30% repeat customers monthly-Achieved Year 2 Q1 40% increase in revenue VS Year 1 Q1-Generated lead and negotiated an EA expansion partnership agreement with Italian wine brand Santero (est.1958 )-Maintained +5% Organic CTR via Google Search-GMV in 2 years +$35K from SEO-focused marketing ($0 ad spend)

Kampala,Uganda

Content Marketing-Copywriting all marketing related content;client blogs,ad campaigns,captions ,google ads, etc-Using SEO-focused written content to dominate alcohol industry search results in Uganda for wines and whiskeys, outperforming Jumia and Glovo.-Using WordPress CMS to create, edit manage and publish digital content-Creative Team lead in organizing, planning, and executing content marketing campaigns within deadlines.-Discover and secure KOL and influencer partnerships to distribute clients' content via various digital networks.-Build brand awareness through content marketing: blogs, podcasts, motion graphics, web series, video reels production, and distribution -Landing page, marketing funnel design, and lead generation using Lead pages, Hubspot.-Our content gets +10% engagement on social media platformsSocial Media Management-Conversion-oriented and performance-based strategist-Set up, monitor, and optimize ad campaigns via Facebook and Instagram-Creating Ad copy (written, graphic and visual) with 10-30% engagement on FB and IG-A/B split testing ad creative Experience:+4 yrsGoogle Ads/PPC and Analytics-Google ad and analytics certified-Ad copy creation -Ad account setup, audit, and optimization-Implement Pay Per Click media strategies -Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics;-Keyword research-Landing page audit, design suggestion, and A/B testing-Performance insight audits against the competitionPPC clients: Blu Flamingo Africa (Reach:+500K, CTR: +5%, Leads: +40)Photostart.org, NGO New York: Managed monthly Google ad spend of $10,000Generated client for Crane Management Service with AOV +$120,000 using PPC lead gen.Certificate: Digital Marketing with Facebook Ads and marketingExperience with CanvaAdobe Creative SuiteHubspotFacebook and Instagram AdsKeyword PlannerGoogle Ads and AnalyticsWordPress CMSSemrush

Shenzhen, Guangdong, China

-Develop content marketing strategy-Curate visual content to communicate marketing message -Work with video team to plan video shoots-Edit videos using Adobe AE and Premiere-Share ideas concerning project execution-Curate video content for in app users

Xi‘An, Shaanxi, China

-manage and plan finances;for collection production, marketing campaigns and brand expenses-sketch,design and brand collections-Facebook,instagram,blogs,SEO and social media marketing (digital marketing)-create content for marketing;blogging,posters,videos and photo shoots-design, setup and update brand website and graphic design of all image and video content-plan and execute marketing campaigns via social media (mainly facebook, instagram and we chat)

Kampala, Uganda

Data Survey; Interact with retail, wholesale and distributors of Coca Cola products in the capital city, to note down problems and suggestions they had concerning; price,delivery,product quality and service

Bachelor Of Engineering - Be, Mechanical Engineering, Graduand

Chinese Language And Literature, Hsk 4

Learn to speak fluent Chinese,HSK 5 Certified . Generate deeper understanding of Chinese culture and business philosophies .