Eric Shaw

Eric Shaw Email and Phone Number

Director of Digital Marketing and Communications @ University of Michigan
Detroit, MI, US
Eric Shaw's Location
Detroit Metropolitan Area, United States
Eric Shaw's Contact Details

Eric Shaw personal email

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Eric Shaw phone numbers

About Eric Shaw

Hi, I’m Phillip "Eric" Shaw, a spirited storyteller and strategic leader devoted to crafting narratives that emotionally connect, inform, and inspire.I hold a Master of Arts in Strategic Communication and am deepening my expertise with a current pursuit of a second graduate degree in Human Centered Design and Engineering at UM-Dearborn. Each educational endeavor fuels my passion and sharpens my skills for strategic communication and design thinking, preparing me for leadership roles that require both vision and execution.At the heart of my professional journey is a commitment to excellence in digital marketing and communications. As the Director of Digital Marketing and Communications at the Office of the Vice President for Research (OVPR) at the University of Michigan, my role is pivotal in amplifying the impact of U-M's research and scholarship. I lead with a strategic mindset, overseeing the digital strategy for 30+ OVPR units and managing our e-newsletter, Michigan Research, reaching approximately 120,000 subscribers monthly.Storytelling is not just my job but my craft. With each project, I aim to communicate the significance and impact of research discoveries at U-M compellingly and engagingly. This endeavor extends to video production, where I'm involved from conception to final edit, employing my broadcasting skills to narrate and produce content that resonates with our audience.Experience has taught me that digital communication is dynamic. This understanding guided me as I spearheaded the redesign and deployment of the Michigan Research website, a project aimed at improving accessibility to resources and tools for the U-M community. Leading digital strategy for various OVPR units, I’m focused on facilitating advancement in research and scholarship.Communication is about connection, and I’ve spent my career fostering relationships with high-level leaders, from university presidents and Michigan governors to state officials and senior faculty members. These interactions have refined my ability to convey complex ideas efficiently, making me an adept communicator and strategist.My philosophy is simple: communication should not only inform but also inspire and drive positive change. Whether I’m in the classroom teaching Sound Design and Audio Production, at the microphone as a play-by-play announcer for Concordia University Ann Arbor Cardinal Football, or leading digital initiatives at U-M, my goal remains the same - to leave a lasting impression through compelling, strategic communication.

Eric Shaw's Current Company Details
University of Michigan

University Of Michigan

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Director of Digital Marketing and Communications
Detroit, MI, US
Website:
umich.edu
Employees:
10
Eric Shaw Work Experience Details
  • University Of Michigan
    Director Of Digital Marketing And Communications
    University Of Michigan
    Detroit, Mi, Us
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  • University Of Michigan
    Director Of Digital Marketing And Communications
    University Of Michigan Sep 2022 - Present
    Ann Arbor, Michigan, United States
    With a distinguished career spanning since 2019, I currently serve as the Director of Digital Marketing and Communications at the Office of the Vice President for Research, University of Michigan. In this pivotal role, I lead initiatives that bolster the university’s research profile, enhance digital communications, and fortify marketing strategies.♦ Developed and implemented comprehensive digital marketing strategies that effectively increased the visibility and impact of research activities conducted at the university.♦ Supervised and mentored a dynamic team of marketing and communications professionals, fostering a collaborative environment that encourages innovation and creativity.♦ Orchestrated the overhaul and continuous improvement of the department's website, ensuring a user-friendly experience that is accessible and informative for various audiences.♦ Launched impactful social media campaigns that effectively promoted the institution’s research projects, engaging both the academic community and the general public.♦ Initiated and maintained strong relationships with internal and external stakeholders, facilitating a collaborative approach to research promotion and communication.♦ Implemented data analytics and performance measurement tools to continuously assess and optimize the effectiveness of digital marketing campaigns.♦ Led the design and execution of various multimedia materials including videos, podcasts, and graphics to support and enhance digital communication initiatives.♦ Organized and executed high-profile events and webinars that showcased the university’s cutting-edge research to both domestic and international audiences.♦ Crafted and disseminated engaging and accessible content related to the university’s research activities, effectively communicating complex information to a diverse audience.
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  • University Of Michigan
    Assistant Director Of Communications - Office Of The Vice President For Reserch
    University Of Michigan Jan 2022 - Sep 2022
    In my role as Assistant Director of Communications from January to September 2022, I dedicated my expertise to the Office of the Vice President for Research at the esteemed University of Michigan. During this dynamic and enriching tenure, I passionately contributed to elevating the office’s communication strategies and engagement initiatives, ensuring precise and effective dissemination of valuable research information to varied audiences.♦ Developed and implemented comprehensive communication strategies to effectively convey the value and impact of the university's research to internal and external stakeholders.♦ Led the creation and distribution of compelling content across multiple channels, including social media, newsletters, and the university’s official website.♦ Spearheaded initiatives to enhance the office’s public relations and media presence, strategically promoting noteworthy research projects and achievements.♦ Coordinated closely with research teams and departments to ensure accurate and timely communication of ongoing projects and breakthroughs.♦ Oversaw the design and launch of targeted campaigns aimed at engaging and educating the community about the importance and relevance of research endeavors.♦ Analyzed and leveraged data-driven insights to continuously refine and improve communication plans, effectively reaching and resonating with diverse audiences.♦ Managed and mentored a dynamic team of communication professionals, fostering a collaborative and innovative work environment.♦ Facilitated internal communication to strengthen synergy and alignment among the various departments under the Office of the Vice President for Research.♦ Organized and executed high-profile events and conferences to showcase the university’s research prowess and foster collaborative relationships with industry partners and academia.
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  • University Of Michigan
    Communications Manager - Office Of The Vice President For Research
    University Of Michigan Jun 2019 - Jan 2022
    Ann Arbor
    As a dedicated Communications Specialist/Manager at the Office of the Vice President for Research at the University of Michigan from June 2019 to January 2022, I played a pivotal role in steering internal and external communications strategies, enhancing the visibility and understanding of the institution’s research endeavors. During this enriching period, my focus was on disseminating precise, clear, and compelling messages about our groundbreaking research projects to various stakeholders.♦Orchestrated and executed comprehensive communications plans, effectively promoting the university's research initiatives and achievements to internal and external audiences.♦Developed and refined communication materials including press releases, newsletters, and website content, ensuring accuracy, consistency, and adherence to brand guidelines.♦Fostered collaborative relationships with researchers, faculty, and administrative staff, facilitating clear and timely communication on research developments.♦Implemented crisis communication strategies, managing and mitigating potential reputational risks associated with research activities.♦Analyzed and evaluated the impact and reach of communication strategies, continuously optimizing for improved engagement and understanding among target audiences.♦Coordinated events and conferences that showcased the university’s research prowess, handling logistics, publicity, and content creation to ensure successful and well-attended functions.♦Supervised and mentored a dynamic team of communication professionals, fostering a collaborative environment and facilitating their professional development.♦Served as a chief liaison between the Office of the Vice President for Research and media outlets, crafting and pitching stories that garnered positive media coverage.♦Managed the overhaul and continuous updating of the office’s website, improving navigation, aesthetics, and content relevance to enhance user experience and engagement.
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  • Michigan Institute For Data Science (Midas)
    Communication Manager/Consultant
    Michigan Institute For Data Science (Midas) Jun 2019 - Present
    Ann Arbor, Michigan, United States
    Serving as the Communication Manager/Consultant at the Michigan Institute for Data Science (MIDAS) in Ann Arbor for over four years, I’ve cultivated a wealth of experience and expertise in communications within the data science sector. My tenure at this esteemed institute has been marked by numerous successful campaigns aimed at fostering a deep understanding and engagement with data science amongst various stakeholders.♦ Developed and implemented comprehensive communication strategies that increased the visibility and understanding of MIDAS’s initiatives and programs among its target audiences.♦ Managed a diverse range of communication tools and platforms, including social media, newsletters, websites, and press releases, effectively enhancing the institute’s online presence and engagement.♦ Established robust relationships with media outlets, ensuring consistent and favorable coverage of the institute’s groundbreaking research and projects in data science.♦ Coordinated and executed high-profile events and conferences, providing crucial platforms for thought leadership and collaboration in the data science community.♦ Led the production of a wide array of communication materials, such as brochures, reports, and presentations, that succinctly and engagingly conveyed the institute’s values and achievements.♦ Worked closely with researchers and faculty members to identify and promote compelling stories that highlight the institute’s contribution to advancing data science.♦ Provided expert consultation and guidance to the institute’s leadership on matters related to public relations, branding, and communication best practices.♦ Monitored and analyzed the effectiveness of communication initiatives, utilizing data-driven insights to continually refine and improve strategies.
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  • Concordia University Ann Arbor
    Play-By-Play Announcer For Concordia University Ann Arbor Cardinal Football
    Concordia University Ann Arbor Aug 2016 - Present
    Ann Arbor, Michigan
    Serving as the Play-by-Play Announcer for Concordia University Ann Arbor Cardinal Football since August 2016 has been a dynamic and rewarding experience. In this role, I meticulously document and articulate each game's progression, connecting listeners with the raw emotion and strategic depth embedded within the college football landscape.♦ Engage audiences with descriptive play-by-play narration, meticulously detailing every significant action and player movement on the field to create a vivid listening experience.♦ Offer in-depth analysis and insightful opinions on unfolding events, enhancing the audience’s comprehension and appreciation of the game’s technical and strategic aspects.♦ Maintain accurate real-time statistics including scores, player performances, and other crucial data, ensuring that listeners receive precise and reliable information.♦ Conduct insightful interviews with players, coaches, and administrators, providing a platform for their perspectives and stories, thereby fostering a deeper connection between the audience and the individuals shaping the game.♦ Continually update and expand my knowledge of the teams and players participating in each contest, allowing me to provide enriched context and background during my narration and analysis.♦ Efficiently and accurately communicate noteworthy events and turning points in the game, capturing the emotional highs and lows with appropriate enthusiasm and empathy.♦ Collaborate closely with production and technical teams to ensure smooth and seamless broadcast operations, contributing to a polished and professional presentation for the audience.♦ Provide timely and relevant commentary that aligns with and enhances the visual elements of the broadcast, creating a synchronized and cohesive viewing and listening experience.
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  • Spring Arbor University
    Adjunct Communications Instructor
    Spring Arbor University Aug 2021 - Sep 2022
    Spring Arbor, Michigan, United States
    In my tenure as an Adjunct Communications Instructor at Spring Arbor University from August 2021 to September 2022, I had the valuable opportunity to educate upper-level undergraduate students in Sound Design and Audio Production. This role allowed me to both impart knowledge and foster a creative learning environment for aspiring professionals in the field.♦ Developed and delivered comprehensive curriculum on sound design and audio production techniques, providing students with the skills necessary to excel in various audio-related careers.♦ Facilitated a collaborative and engaging classroom atmosphere, encouraging students to explore and experiment with sound creatively and technically.♦ Conducted practical sessions and workshops to enhance students' hands-on experience and familiarity with cutting-edge audio production equipment and software.♦ Implemented assessment tools and grading rubrics, meticulously evaluating students' projects and providing constructive feedback to foster continuous improvement and learning.♦ Maintained open lines of communication with students, offering additional assistance and support to those struggling with course material or requiring further clarification.♦ Coordinated with department faculty and administration to ensure alignment of course objectives and content with overall program goals and university standards.♦ Continuously updated and refined course material in response to evolving industry trends and technologies, ensuring relevancy and practical applicability for students.♦ Actively participated in department meetings, contributing to discussions and decision-making processes regarding curriculum development, instructional strategies, and program improvement.♦ Mentored and advised students on career opportunities, internships, and further educational pursuits in the field of sound design and audio production.
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  • State Of Michigan
    Digital Media And Web Content Manager
    State Of Michigan Aug 2015 - Jun 2019
    Lansing, Michigan Area
    In my role as the Digital Media and Web Content Manager at the Michigan Department of Great Lakes and Energy from August 2015 to June 2019, I was instrumental in steering the department’s digital strategy and content management. During this dynamic tenure, I spearheaded critical web initiatives that served the community, leading a dedicated web team while also contributing significantly to statewide digital projects.♦ Designed and rolled out the original Flint Water and PFAS contamination websites, which became crucial resources for Michigan residents affected by these significant environmental crises.♦ Led and managed a 30-person web team diligently, ensuring efficient execution of the department’s comprehensive digital strategy.♦ Developed and implemented a cohesive digital strategy for the Department of Great Lakes and Energy, aligning with the department’s mission and objectives.♦ Successfully served on a statewide digital strategy leadership team, where I played a key role in selecting a new content management system for over 140 State of Michigan websites.♦ Worked collaboratively with external vendors to develop and launch a statewide intranet using Microsoft Office 365 and SharePoint, enhancing internal communication and collaboration across different departments.♦ Oversaw the content creation, management, and distribution for the department's digital platforms, ensuring accurate, timely, and relevant information was available to the public.♦ Actively participated in crisis communication planning and response, particularly during environmental emergencies, providing critical information through digital channels to the affected communities.♦ Monitored and analyzed web analytics and performance metrics, utilizing data-driven insights to continually improve the department’s digital presence and user engagement.
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  • State Of Michigan
    Media Production Specialist
    State Of Michigan Dec 2005 - Aug 2015
    Lansing, Michigan Area
    With a tenure from December 2005 to August 2015 as a Media Production Specialist for the State of Michigan, I spearheaded the development and production of premium visual and audio content across various departments within the state government, executive office, and other affiliated organizations. My role was pivotal in crafting and disseminating professional, compelling multimedia narratives delivered through an array of platforms including online, broadcast, streaming, social media, and other forms of media.♦ Worked collaboratively with various government departments to comprehend and execute their visual and audio content needs, thereby fostering seamless communication and effective content dissemination.♦ Developed and implemented innovative content strategies for promotional and informational purposes, enhancing public awareness and understanding of governmental initiatives and programs.♦ Produced high-quality videos, including scripting, filming, and editing, ensuring content met the stringent standards for professionalism and effectively conveyed the intended message.♦ Conducted research and planning for each production project, ensuring content accuracy, relevance, and compliance with legal and ethical standards.♦ Effectively utilized various multimedia tools and software for content creation and editing, staying abreast with the latest technological trends and tools in media production.♦ Led efforts to optimize content for various distribution channels, including online platforms, social media, broadcast, and streaming services, resulting in maximized reach and engagement.♦ Managed multiple projects concurrently, adhering to strict deadlines and ensuring a high level of quality and consistency across all productions.♦ Facilitated training sessions for government employees and associates on best practices in media production, enhancing the overall skillset and competency of the team.
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  • Concordia University Of Ann Arbor
    Adjunct Communications Instructor
    Concordia University Of Ann Arbor Aug 2015 - Jun 2019
    Ann Arbor, Mi
    Serving as an Adjunct Communications Instructor at Concordia University of Ann Arbor from August 2015 to June 2019 provided me with the invaluable opportunity to mentor and guide aspiring communication professionals. During this fulfilling period, I extensively engaged in teaching various subjects, enhancing the curriculum, and actively participating in the vibrant academic community.♦ Developed and delivered lectures on Sports Journalism, instilling students with the critical skills and ethical considerations necessary for reporting on athletic events and personalities.♦ Conducted hands-on classes focused on the Principles of Interviewing, empowering students to extract insightful and authentic information from interview subjects.♦ Led Media Writing courses, emphasizing clear, concise, and captivating writing styles adaptable to various media platforms.♦ Facilitated engaging learning environments for Radio Production and Advanced Radio Production classes, combining theoretical knowledge and practical skills.♦ Played a key role as the advisor for WCUA Radio, providing guidance and oversight to student broadcasts, programming, and operations.♦ Designed and executed a robust curriculum for Video Production and Advanced Video Production, focusing on both technical proficiency and creative expression.♦ Provided career advising for students in the communication field, offering insights into potential career paths, necessary skills, and industry expectations.♦ Maintained a dynamic and responsive teaching approach, constantly updating course content and methodologies to reflect the rapidly evolving communications landscape.♦ Fostered a supportive and inclusive classroom atmosphere, encouraging students to explore and express their unique perspectives and voices.♦ Actively participated in department meetings, workshops, and seminars, contributing to the development of effective and innovative teaching strategies and curricula.
  • Jtv, Inc.
    Play-By-Play Announcer And On-Air Talent
    Jtv, Inc. Aug 2002 - Nov 2017
    Jackson, Michigan Area
    As an esteemed Play-by-Play Announcer and On-Air Talent at JTV, Inc., from August 2002 to November 2017, I thrived in delivering expert commentary and analysis for a diverse array of sports events. My role encompassed engaging narration for high school, university, and semi-pro athletic events, alongside contributing to The Locker Room, our weekly sports news and feature program.♦ Expertly provided play-by-play commentary for various sports, including football, basketball, baseball, softball, tennis, golf, swimming, and diving at high school, university, and semi-pro levels.♦ Crafted engaging and insightful color commentary, enhancing viewers’ understanding and enjoyment of the ongoing games and matches.♦ Conducted in-depth interviews with athletes, coaches, administrators, fans, and officials, obtaining unique insights and perspectives.♦ Served as a key contributor to The Locker Room, a well-received weekly sports news and features program.♦ Demonstrated consistent professionalism and enthusiasm while on air, establishing a trustworthy and entertaining presence for viewers.♦ Developed and maintained strong relationships with sports teams and organizations, ensuring smooth collaboration and access during events.♦ Kept abreast of all relevant sports news, statistics, and developments, providing accurate and timely information to audiences.♦ Effectively balanced spontaneous commentary with prepared notes, delivering a seamless broadcasting experience during live events.♦ Managed multiple responsibilities and tasks under tight deadlines, showcasing adaptability and commitment to excellence in broadcasting.♦ Contributed to the continuous improvement of the broadcasting team through active participation in training sessions and feedback loops, fostering a dynamic and collaborative working environment.
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  • Huron High School
    Head Jv Baseball Coach
    Huron High School Feb 2011 - Nov 2014
    Ann Arbor, Michigan
    Serving as the Head JV Baseball Coach at Huron High School in Ann Arbor, Michigan, from February 2011 to November 2014 provided me with invaluable experience in coaching and sports education. This role allowed me to nurture young talent and instill foundational skills and sportsmanship values in aspiring baseball players.♦ Developed and implemented structured practice schedules and training programs to improve players' skills and understanding of baseball fundamentals.♦ Provided mentorship and guidance to young athletes, fostering a positive and supportive environment that encouraged personal and athletic growth.♦ Collaborated with varsity coaches to align strategies and goals, ensuring a seamless transition for players moving up to higher competition levels.♦ Assessed players’ strengths and weaknesses, tailoring coaching approaches to meet individual needs and help athletes reach their full potential.♦ Conducted tryouts to evaluate and select players for the JV team, considering both athletic ability and commitment to the sport.♦ Organized and led team meetings, creating open lines of communication between players, coaches, and parents.♦ Managed administrative duties related to the JV team, including scheduling games, organizing transportation, and maintaining equipment.♦ Coordinated with school administrators and faculty to ensure compliance with academic and athletic standards and policies.♦ Participated in community outreach and fundraising events to support the baseball program and enhance its presence in the local community.♦ Actively pursued professional development opportunities, staying current on coaching techniques and strategies to provide the best support and instruction to players.
  • Huron High School
    Varsity Football Defensive Line Coach
    Huron High School Aug 2011 - Jun 2012
    Ann Arbor, Michigan
    During my tenure from August 2011 to June 2012, I served as the Varsity Football Defensive Line Coach at Huron High School in Ann Arbor, Michigan. This role allowed me to develop budding athletes while fostering a disciplined and cohesive environment conducive to both personal and team growth.♦ Developed and implemented strategic defensive plays that significantly improved the team's overall defensive performance.♦ Conducted detailed video analysis sessions to improve players’ techniques and understanding of the game, enhancing individual and team performance.♦ Created and led rigorous training programs focused on boosting players' strength, agility, and endurance, preparing them for the high-intensity environment of varsity football games.♦ Fostered a positive and disciplined team culture, emphasizing commitment, collaboration, and respect among players.♦ Identified and nurtured the talents and potentials of each player, providing individualized coaching and mentorship to ensure their continuous improvement and confidence.♦ Provided consistent feedback to players regarding their performance, offering constructive criticism and celebrating successes to motivate and build their self-esteem.♦ Ensured players' understanding and adherence to game rules, promoting fair play and sportsmanship in all practices and matches.♦ Coordinated closely with the head coach and other coaching staff to develop and implement effective game strategies and plans, leading to successful seasons.♦ Organized and participated in community outreach programs to foster support for the team and to promote the value of sports in personal development and community building.♦ Facilitated communications between players, coaching staff, school administration, and parents, maintaining transparency and a supportive network for the student-athletes.

Eric Shaw Skills

Film Production Shooting Video Video Production Adobe Premiere Pro Photo Management Photography

Eric Shaw Education Details

Frequently Asked Questions about Eric Shaw

What company does Eric Shaw work for?

Eric Shaw works for University Of Michigan

What is Eric Shaw's role at the current company?

Eric Shaw's current role is Director of Digital Marketing and Communications.

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What schools did Eric Shaw attend?

Eric Shaw attended University Of Michigan-Dearborn, Regent University, Gonzaga University, Spring Arbor University, Jackson College, Specs Howard School Of Media Arts.

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Eric Shaw has skills like Film Production, Shooting Video, Video Production, Adobe Premiere Pro, Photo Management, Photography.

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Eric Shaw's colleagues are Henry Zayko, Jeannette Eccles, Jeff Freshcorn, Felicia Paris-Brooks, Tony England, Seth D. Temple, June Reoma.

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