Advisor and Board Member for start-up and mature companies focused on driving revenue via business and brand development, organizational change, and operating strategies to expand consumer touchpoints and guest engagement. Previous engagements include:• Acting CEO and Advisor for BASE Xperiential (formerly BASE Hologram). Managed day to day operations and developed strategic plan to reposition the company establishing a multi-channel distribution network in support of dynamic content strategy based on licensed and original IP. • Executive Producer of world's first holographic cinematic and immersive film, Dinosaur Discoveries, premiering at the Houston Museum of Natural Science.• Board Member for L2 Capital portfolio company, Jurassic Quest, providing strategic counsel to achieve growth and operating objectives.• Guided distribution and marketing efforts of venture-backed VR company, SPACES, bringing it's first retail destinations to market.• Drove business development, branding, and fundraising efforts for Adrenaline USA, a $400MM Las Vegas sports & entertainment destination currently in development.

OGX (formerly Superfly X) is an industry leader producing, operating Experiential attractions based on world-class IP including Friends, Harry Potter, and The Office. Transitional CEO engaged by PE firm to spin-off company and establish standalone enterprise while guiding leadership team to expand global footprint and establish efficient operating structure, KPI’s, and best practices.

Launched by the Saban Capital Group, Saban Experiences is a new experiential entertainment company dedicated to producing and operating original and IP-based immersive experiences, attractions and media for the global market. Initial projects slated to launch in 'Q4 2020. As a result of COVID, enterprise was discontinued.

Built global footprint increasing consumer touchpoints for entertainment brands establishing low overhead operation via self-produced and licensed theatrical productions, consumer experiences and retail attractions. Led all marketing, sponsorship, merchandise and ticket sales efforts. • Re-engineered existing $10M vertically integrated retail development attraction enterprise, expanding partner activation by improving marketing, sales and operations initiatives resulting in U.S. and U.K footprint attracting 1M visitors to date. Partners included Westfield and GGP. • Monetized and marketed Broadway production of Shrek the Musical generating $90M revenue via extensive international distribution, regional tours, licensing and marketing efforts.• Produced and marketed How to Train Your Dragon Live Spectacular tour in Australia and North America; generating $45M revenue, including $5M title sponsor. Negotiated $20M asset sale to China investor launching project in Beijing.

Established content and production division driving revenue through AEG’s global facilities network. Built live event and television portfolio via original programming and acquisitions. • Secured and produced People’s Choice Awards and Billboard Music Awards to drive traffic and exposure for AEG facilities. • Acquired live entertainment company ThemeStar expanding portfolio across 27 countries.• Established partnership with IMG to merge and produce unified global figure skating operation and tour, Stars on Ice, improving OI 40%.• Produced reality series, Toughest Cowboy, on Spike Television with Mark Burnett driving revenue for 3-season run via live events, sponsorship, licensing and international sales.

Executive Consultant engaged by C-Level Executives to assess and lead organizations through strategic planning, marketing challenges, new business development efforts and organizational change initiatives. Clients included: GAP, Cartoon Network, Fremantle Media, Blue Man Group and The Walt Disney Company.

Partnered with CEO and CFO to provide leadership for private company while driving ticket sales across multiple productions to entertain 25M people worldwide annually. Managed local, regional and national marketing/sales campaigns placing $150M in paid and promo media annually. • Delivered 40% EBITA increase over 4-year period by re-structuring global marketing and sales team and establishing disciplined best-practices throughout organization.• Established Relationship Marketing Department building 5M family database and digital platform resulting in 20% increase in online sales.• Developed research methodology and quantitative model to measure viability for new products that led to 15% sustainable sales increase.• Secured $10M MasterCard sponsorship generating incremental brand and marketing reach.