-Works alongside key business development members to create meaningful and targeted marketing -Supports the direct marketing efforts of all departments across the organization-Creates and maintain marketing automation workflows for all major products and campaigns-Maintains lead database and update lead qualification following the analysis of campaign data-Uses data analytics and A/B testing to inform marketing initiatives-Establish benchmarks for direct marketing performance-Provides sales qualified lead contact information to the sales team through CRM

-Managed the day to day email marketing communications-Planned, scheduled, and executed all email marketing efforts-Worked with both Act-On and Hubspot Marketing Platforms to send messages and analyze results-Worked with management of various departments to construct a communication calendar in order to meet deadlines-Designed daily communication strategy that drives customer engagement and provides relevant and timely messaging to our prospective students, current students and alumni-Developed email campaigns reporting, leveraging insight to measurable key performance indicators-Constantly researched email marketing best practices to stay current with trends and ensure success of email campaigns

-Supervised a team of six Professional Education Counselors to provide exceptional service to students-Was available as a resource to counselors and students with questions regarding college policies, updates, and the best way to approach specific situations-Facilitated communication between the Professional Education Department and various departments within the college-Sought to resolve issues and questions from our prospective and current students as well as our alumni-A member of the support team for a specific company program, established support best practices prior to launch of the program

-Advised students on the various financial service designations available-Aided students in the selection of courses, offering the most efficient academic track and study options-Provided technical support in regards to navigation through the College's student portal and Blackboard Learning Center-Resolved any student issues they encountered through their pursuit of a designation and upon completion-Assisted alumni in best practices to promote their designation-Worked along side other counselors and departments within the college to ensure an exceptional student experience