Eric Edwards Email & Phone Number

Dallas, Texas, United States

Dallas-Fort Worth Metroplex

Contract employee dedicated to providing strategic content development services. Services include company communication strategies and plans, blog and article writing, case studies, branding standards, client surveys, proposal design, presentation coaching, and editing.

Kansas City Metropolitan Area

Led a high-performance marketing team in the creation and implementation of integrated marketing plans for four cross-functional companies. Also served as the client and business development manager for several national affinity accounts by expanding relationships and increasing sales and marketing opportunities.• Upon hiring, drove to completion an excessively delayed company website project using a prescriptive project management methodology and diligent oversight of third-party vendor.• Spearheaded the company’s first SEM campaign with GoogleAds, which launched a go-to-market new B2C venture, Lewerglobal.com, a website designed for U.S.-inbound international students. Used A/B testing to analyze results. The 18-month campaign produced a 31.2% conversion rate on 10,133 conversions.• Initiated the company’s first strategic marketing budget based on top-line revenue goals. Diligently managed resources to within 1.5% of the budget forecast each year.• Designed a lead generation initiative in Salesforce that resulted in a 26% increase in MQLs in two years.• As a business developer, secured two new national accounts while increasing demand generation by 23% in qualified web traffic from the previous year. Through engaging content and clever use of CTAs, achieved a 21% higher email open rate over the industry average.

Kansas City Metropolitan Area

Created and implemented strategic media, advertising, web and digital media campaigns for this 100-plus person firm. Rebuilt a department into a dynamic seven-person marketing team. Led, organized and planned a wide array of marketing activities including proposal and presentation development, communications, advertising, trade shows, career fairs, and charitable events.• Upon arrival, eliminated excessive department turnover rates by hiring new staff, establishing new processes and policies, auditing and balancing workloads, and initiating goal-oriented marketing plans. • Created and implemented a marketing communications plan to drive awareness in the new Dallas market through email and social campaigns, FB advertising, print advertising, and an in-person live event.

Wichita, Kansas Metropolitan Area

Responsible for driving awareness and winning design commissions for this regional architecture firm through business development, marketing, public relations, and communications efforts. Studio practice areas included Zoological, Healthcare, Senior Living, Historic Renovation, and Financial. Responsible for strategic marketing planning, business development for each studio, marketing budget development, market research, media relations, website updates and content creation, presentation creation, blog writing, social media, and press releases.• Led the pursuit team to win its first international project, a $33M primate research facility in China.• Upon hiring, led and facilitated a leadership development workshop for firm principals using the McKinsey 7-S Model (a tool that analyzes the effectiveness of a company’s organizational design).• Wrote all media content, SME articles, blogs, press releases, email blasts, and other media materials.

San Francisco, California

Led all marketing communications and proposal development for this international design firm. The firm is known for its provocative designs and sustainable architecture. Led six-person marketing and communications team responsible for business development, proposals, award submissions, and communications through traditional and digital media channels. Practice areas included Higher Education, Healthcare, Hospitality, Criminal Justice, and Commercial.• Took over a vacated position and immediately began a rebuilding process to form a six-person high-performance marketing team.• Created marketing communications plans and budgets for each office, including Mexico City.• Conceptualized and led the unique “shoe” design of a submittal response for Zappos’s new headquarters in Las Vegas. The effort led to a $135M project win.• Conceived and executed a unique “A Day In The Life” video campaign highlighting award-winning projects featuring only environmental time-lapsed footage, ambient sounds, and music.

San Francisco, California, United States