Co-designed and executed programs, initiatives, and events that activated B&J's Social Mission within the franchised scoop shop community. Designed social mission training material and conducted training sessions for franchisees and their staff. Identified concerns that brand campaigns and social channel posts posed for franchisees and their staff and worked with key stakeholders to provide effective communications and tools to support shops in navigating those concerns. Managed special projects for the franchising team across a broad spectrum of subject matter.-Co-created and launched the Community Changemaker initiative to empower scoop shops to better engage locally in activities promoting B&J’s values and activism initiatives, thereby increasing community impact and driving positive PR for the scoop shop. Designed training materials and led training sessions to guide shops through creating and implementing the Community Changemaker role, a new shop staff position that leads local social mission efforts while growing staff skills, engagement, and retention.-Led a team that worked with a racial equity consultant to establish strategies for B&J’s to grow the percentage of franchisees identifying as Black, Indigenous or people of color.-Launched the participation of B&J’s scoop shops in a new Unilever ice cream delivery platform to grow incremental sales. Coordinated the efforts of an internal team and a new technology vendor to bring scoop shops into the platform that facilitated sales through four national delivery partners. Created new processes and user guides, and worked with vendors to troubleshoot implementation challenges. -Developed and executed Project Joy, a pandemic-era program for scoop shops to safely donate approximately 138,000 servings of ice cream to first responders, health care workers, and other essential workers.-Led or co-led 17 half-day community service projects for 200+ people at B&J’s annual franchise convention.

Directed the Discovery Process, a consultative franchise selling method for new franchise candidates that aimed to ensure the business opportunity was a win-win for all parties. Hired, trained, and managed the Franchise Development Specialist, who conducted the Discovery Process. Helmed the implementation of Development marketing initiatives and oversaw the Development budget. Directed the Site Selection Process through which potential new shop locations were vetted and authorized. Administered the Design & Build Process through which 30+ new shop locations were built to B&J’s specifications and 80+ existing shops were updated/renovated. Took charge of the relationship between Franchise Development and Legal to arrange for the drafting of franchise agreements, renewals, transfers, and other agreements, as well as the annual Franchise Disclosure Document. Guided the retail team through the decision-making process for dispute resolutions involving franchise development. -Hired and worked with a marketing consultant to re-envision B&J’s franchise marketing strategy and tools and led the implementation of new strategies.-Self-directed learning B&J’s Design & Build Process, and quickly determined a need for an overhaul of the process and shop specifications to better meet stakeholder needs. Partnered with the Creative Director to evolve the shop design to meet needs in the marketplace, and created or refreshed numerous documents, tracking tools, and an internal web site to better lay out the process and critical information to franchisees, architects, and general contractors.-Served as the de facto Franchising paralegal for almost one year while the position was unfilled.-Re-wrote the Site Selection Playbook for franchisees engaging in the site selection process.-Vetted and implemented a GIS application for mapping franchise territories. -Received one of two annual Ben & Jerry’s Golden Cone Awards in 2012 for making significant contributions to the company.

Conducted the entire Discovery Process for new franchise candidates, managed the Site Selection Process and the Development Pipeline of new shops, and managed the relationship between Franchise Development and Legal.-Created a new information package for franchise candidates to replace an outdated virtual brochure. -Reworked B&J’s Discovery Days, an in-person visit to company headquarters for strong franchise candidates at the end of the Discovery Process.

Conducted the majority of the Discovery Process for new franchise candidates, and supported the Real Estate Manager and Franchisees by coordinating and tracking the real estate approval process. Managed the Development Pipeline.-Deepened and widened expertise relevant toward establishing a scoop shop.

Conducted the majority of the Discovery Process for new franchise candidates through a hand-off to their potential field representative. Managed the Development Pipeline.-With a colleague, re-wrote the scripts for the interviews with franchise candidates to better qualify them against B&J’s criteria, while showcasing the lifestyle benefits of becoming a B&J’s franchisee.

Qualified incoming franchise candidate leads for entry into the Discovery Process and organized Discovery Day events.

Advanced from an overnight host position to several leadership roles at The Point FM radio network. Learned to use digital audio editing software, and wrote and produced commercials. Saw the need for and pushed to create the Promotions Director position; developed new promotional campaigns and created a system to organized promotional activities. Interviewed prominent musicians live over the air. Arranged and delivered newscasts. Learned radio programming software and managed daily music logs whenever the Program Director was away. Received the “Montpelier Broadcasting Person of the Year” award in 2002 and “Gavin AAA Small-Market Promotions Director of the Year” award in 2002.