Have you ever wondered what is the secret behind the world-famous brands?They don´t just know who their public is. But they know how to connect EMOTIONALLY with them.Period.Think about it: - Why does Coca-Cola use the figure of a beautiful innocent white Bear? - Why do millions of people buy the most expensive watches from Rolex?- Why is Mercedez Bens one of the most expensive cars sold in the world?All these Brands know their Brand Archetype and invest in it to gain the hearts and minds of their public, does easily gaining their pockets! Now, you may have the best service to offer—so much value. But if people don´t believe you can SOLVE THEIR PROBLEMS, and don´t connect EMOTIONALLY with you, you´re just a noise in the market. You´re no one. Period. I believe you are trying your best with all market efforts. But are you moving or still stuck in the same place?- Struggling to find the right audience to serve- Not knowing how to communicate with clarity- No idea of which kind of content to create to convert leads- Not knowing which Brand Archetype is yoursAnd yes, it takes time and strategy. But you can save 2 years (that´s how long it took me to finally discover who I was chosen to be). Because we will:✔TURN YOUR LINKEDIN PROFILE INTO A LANDING PAGE: Decision makers visit your profile and watch your performance here. You either attract and convert them, or drive them away. What´s your choice?✔ CONTENT THAT CONVERTS: If your content doesn´t convert, it means it´s not good enough. Several likes and followers don´t mean money. We have proven templates and the most powerful hooks to help you develop content that: educates, entertains, teaches, and converts. ✔ Brand Hero PROGRAM: You are most qualified to serve the person you were before. For 2 months we will dive into the DNA of your Brand to help you gain clarity, and define your Brand Archetype, tone of voice, and USP. Plus weekly coach sessions.Drop a DM or Book a FREE Discovery Call.

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Stop chasing customers. Let them chase you.I never thought about working with coaches, until I was picked by one to provide Virtual Assistant Services.And that opportunity turned to be something much greater: A business partnership.I first started helping with her Dream Job Mastermind Program to help job seekers get their Dream Job.My mission was to help with a clear communication, a right brand position to present her as the expert she is.And people started to come through our content. And they started to message me. And while talking to them, I loved giving extra help like advising on how to reach out to recruiters.Until one day she told me:Erica, why don´t you work as a personal brand? - What? That´s what you´ve been doing with job seekersAnd BOOM! She was right. I loved helping job seekers. But I loved the most branding people. That was the light I was in need of. And my journey began as a Personal Branding Expert. I got feedbacks from people saying I was kind and knew how to guide them. That I could make things look easier for them. Ok. That is what I LOVE AND WANT TO DO. Period.What about my target audience? Well, remember the "Stop chasing customers. Let them chase you" statement? That is it. Coaches and entrepreneurs started coming to me for help. So, they became my target audience.Simple. Let the people be part of your personal branding. There is no way of making a mistake. =)

Do you know that saying: Brand yourself for the position you aim, not for the one you have?I learn that in action. And I am grateful I had 7 years for that. When you are in a position where you know what and how to do, but somehow opportunities are not given to you, create yours. Being an executive assistant in charge of the Marketing gave me more opportunities to build my own personal branding.I was responsible for a team of 12 agronomists. I had to make sure they were well assisted and had all they needed to perform. But that was not enough!- Erica, you are not the Brand Strategist. Leave if for them. Sorry. I am responsible for the Marketing. So, I am also a brand strategist here. Period. - But you are not an agronomist. You don´t sell. I develop the strategy for YOU to sell the technology. Period. - You are the VP Assistant. I am the team´s brain. Period. - Our sales increased 12% from the website Yes. Because now our message is CLEAR. They know who we are, what and how we do things for them.- Our exposition was a success. We got 5 new clients. Yes. Because our new position strategy is talking directly to their pain and solving it. - Customers are loving our flyers. Thanks, Erica! Yes. It´s because we moved from fancy to simple. They understand it now. And those experiences lighted up my mind: I was not meant to be an Executive Assistant. I know how to position myself. I can communicate. People understand me. Why not to run my business?And that was the beginning of my solopreneur journey, with a lot of deception, money lost, failures. But I know that is the right path to success. And here I am!

"You are only an intern". That´s what a snoby woman told me once during a Fair Exposition I had prepared from zero. Well, sometimes your title doesn´t correspond to your position. Period. I was hired to be the Director´s Executive Assistant. During the interview he said: Your English is perfect. You communicate very well and have a presence. I need you to manage the Marketing Department. Wow! I said: Thanks! I don´t have any experience with Marketing, but I´ll figure it out. And that´s what I did! I knew I needed help with everything. So, looked for my abroad coleagues from other unities and asked for help. First lesson: Build relationships. Loyal ones.My experience was taking care of executive´s lives to make it easier. But at that point, I had to:* Learn and do Importations. The company fabricates water treatment most advanced technologies (machines)* Make sure to be present in the most important expositions in Brazil and take care of everything: From zero!* Manage the website of the company: Writing and lauching the content* Help editors writing press realeases: One wrong information, my responsibilityAnd I was "only" an intern. This company was my first school of Marketing and Branding. My choleric temperament requires me to be challenged, otherwise I tend to procrastinate. And it hurts me a lot, to be honest.The time I spent working with them, I realized that I didn´t know my inner power. And my ability to communicate abroad a clear message started to pop up in my head. I left after 2 years, ready for my next adventure and sure I was going to perform much better, as a Queen. My greatest lesson from there? You never know what you´re capable of. Until the circumstances forces you to become your best version.Period.