Erica K. 💻 Email & Phone Number

New York, Ny, Us

New York, New York, Us

Paid Search (Google, Bing, SA360, Apple Search), Paid Social (Meta, Reddit, Snap, TikTok), Display, CTV, Influencers

San Francisco, Ca, Us

• Developed and executed marketing strategies for five brands that drove brand awareness and acquisition ◦ Pottery Barn Teen: Generated $476K with 3.6K orders for Back to School with new keyword support• Conducted market research to identify customers and competitors to support channel goals and KPIs ◦ Pottery Barn Kids: YoY, +49% overall CTR with +178% in Registry creates and 2.9K total app installs• Coordinated, planned, and executed paid media partnerships with Nuna and LoveShackFancy• Collaborated and provided guidance to agency and vendor partners to ensure alignment of growth initiatives

New York, New York, Us

New York, New York, Us

• Facilitated 29 lessons in SEM, SEO, media planning, and paid social • Oversaw beginning to end media strategy recommendations for Los Rakas and Comidazo• Mentored 18 college graduates by discussing professional experience and industry trends• Achieved an overall 96% program rating through interview preparation and resume overview

New York, New York, Us

New York, New York, Us

London, England, Gb

• Created weekly and monthly reports with ad-hoc insights surrounding key initiatives and launch moments• Optimized targeting and bid strategies to increase YoY revenue, site traffic, and conversion for David Yurman• Wrote engaging copy for text ads based on briefing materials, website content and client direction• Maintained image and landing page refreshes to improve digital performance in US, Canada, and France

Mountain View, Ca, Us

Client: Conservation International• Achieved $100 per day budget while maximizing clicks for the Awareness campaign and its ad groups• Increased overall CTR by +10.94% with unique headline copy refreshes for each landing page• Identified areas for ongoing optimizations such as bid adjustments and keyword expansion• Participated in brainstorming sessions to identify Conservation International’s campaign structures

• QAed 80 email campaigns to ensure accurate execution of links, product descriptions, and promotions• Owned monthly reporting of revenue, orders, sessions by device type, and conversion rates by channel • Engaged with relevant influencers to curate product giftings for content creation and brand partnerships • Researched social media post ideas and student discount programs to reach the Gen Z audience

New York, New York, Us

• Presented $100 cost per acquisition strategy and pacing recommendations to Regional Trading Managers• Collaborated with two fellows to enhance Nike’s product offerings in the media with a budget of $250K• Identified MiQ’s advantage in the advertising industry (Analytics Studio, Intelligence Hub, and Trading Lab)• Attended fireside chat to learn about the Client Services team and process for post-campaign insight reports

Los Angeles, Us

Client: Color of Change• Selected among 400 applicants to compete in the first online advertising competition• Identified the issues and opportunities in given industry, market space, geographical location, cultural context, and suggested audience • Developed and presented strategic plan, recommendations, and deck to Color of Change and panel of judges • Collaborated and supported the Copywriting, Art, Strategy, and Account teams through creative executions

• Created content for NYFW SS20 brand collaborations with Bumble and bumble, Whal Myung, and Dyson• Drafted post copy and coordinated photo assets for 700k+ followers on Instagram• Collaborated with PR & Marketing Manager for 20 influencer giftings in preparation of NYFW SS20• Communicated with editors and stylists to fulfill requests for editorial and digital spreads

New York, New York, Us

• Generated weekly reports on Instagram posts mentioning the brand and products for remarketing purposes • Managed brand’s presence and community engagement across traditional and digital channels• Compiled a press digest including the season’s editorial placements and VIP dressings of tastemakers• Analyzed seasonal trends and provided social media outreach strategies to PR & Marketing team

New York, New York, Us

• Determined the price and effectiveness of Expanded Text Ads across the beauty and athletic industries• Tracked COOP’s website traffic with Google Analytics and identified its target audience and behavior• Utilized SEMRush and Keyword Planner for opportunities to increase visibility of the Jessie Rees Foundation• Received insights on advertising agencies at Google Talent Match through informational interviews

San Francisco, California, Us

• Compiled best practices for future marketing strategy to retain and acquire followers and subscribers• Monitored competitors and media landscape to capitalize on key moments for conversion• Examined email KPIs from customer engagement metrics, trends, and tent pole moment performances• Conceptualized partnerships and collaborations with like-minded brands for 91 Crosby pop-up in NY

Paris, Fr

• Oversaw sample process for Miaou, Morgan Lane, and Zadig & Voltaire in Launchmetrics• Generated and edited press releases, fact sheets, Q&As, and general team correspondences• Developed effective working relationships with editors and stylists to meet deliverable deadlines• Tracked and archived brands’ media exposures by consolidating print and digital reports

• Increased brand awareness by pitching product, news stories and features, and new launches• Executed in-store event of Sabina Schreder’s trunk show with Press Manager• Communicated with external agency, PR Consulting to shape audience-relevant communications • Updated editorial pieces and product images on Pinterest for community management

Los Angeles, Ca, Us

Clients: Follow Your Heart, Spinfish, Nomica, Timber Cove• Grew 200+ organic following across social media channels through relevant hashtags and geotags• Retargeted audience with performance metrics from Sprout Social and Facebook Insights• Wrote promotional copy for new dishes and seasonal event launches on Instagram and Facebook • Compiled best performing posts and key takeaways for monthly client reports

New York, Ny, Us

• Achieved a 6.79% engagement rate on Instagram with daily posts and responses to local businesses• Researched and identified market opportunities for new magazine distribution• Created and maintained added value recap presentations for advertisers• Compiled media kits with audience profiles, rate cards, and ad specs

San Francisco, California, Us

Clients: E&O Kitchen and Bar, Wente Vineyards, Poggio Trattoria, Staypineapple Hospitality, ROOH, Black Cat • Researched and identified influencers and bloggers for tasting events and ROOH’s restaurant opening• Finalized monthly traffic reports based on prior social media initiatives• Created anniversary themes, taglines, and gifting ideas for E&O Kitchen & Bar’s 20th Anniversary • Partook in photoshoot for Black Cat’s marketing collaterals