Eric Maxwell Email & Phone Number

New York, United States

New York, New York, United States

- Acted as the primary liaison between Thrillist editorial leadership and Vox Media revenue stakeholders to manage Thrillist’s advertising, revenue and sales pipeline- Developed Thrillist ad products to compete in market and spearheaded strategic updates to Thrillist's editorial direction- Cultivated and nurtured brand and agency relationships in collaboration with the Vox Media revenue team- Conducted weekly sales calls, client meetings, and compelling pitches to promote Thrillist and Vox Media content- Led weekly Network Development calls to review new business opportunities, RFP pipeline, and post sale updates- Guided Thrillist's seamless transition into the Vox Media brand portfolio (previously Group Nine Media)

New York City Metropolitan Area

- Post-sale lead for all editorial sponsorships at Thrillist.com including written editorial, long-form video, social video, social promotion, and experiential- Served as Thrillist's in-house project manager, liaising between internal editorial stakeholders and external departments (Client Services, Account Strategy, Sales, Brand Marketing, Paid Social, Ad Operations) for all Thrillist campaigns - Managed Thrillist's content calendar for all sponsored content, including Facebook, Instagram, Twitter, Pinterest, and TikTok- Identified key challenges in the production process as Thrillist sold at record-breaking scale, and implemented new workflow procedures accordingly- Assisted Pre-sale and Brand Marketing team in the RFP and pitch process, helped to develop and package sales materials

New York City Metropolitan Area

- Acted as cross-departmental liaison for entire Swipe.Shop campaign- Worked with stakeholders to communicate campaign elements, creative direction, and KPIs- Created and maintained overall campaign timeline- Identified roles & responsibilities for key campaign elements- Cohosted weekly team meetings- Prepared all Swipe.Shop creative briefs for Brandshop Design team- Created Swipe.Shop CMS Shop Database- Oversaw creation & distribution of editorial promotion, paid marketing, and press materials

Greater New York City Area

- Managed post-sale production and scope of paid media and social content campaigns for major Broadway brands- Acted as the primary liaison between clients and agency departments to ensure projects were delivered on time, within scope, and to client’s satisfaction- Projects included dedicated email sends, CMS management, HTML and rich media display units, static display, Meta ad products, TikTok ad products, branded content, mid-form video, and organic social content- Oversaw daily production schedules for creative studio, maintained and logged project progress internally via Workamajig and email, updated monthly content calendars, deployed routine CMS maintenance, and worked alongside audience development to launch organic and paid contentClients: Dear Evan Hansen (Broadway, North American Tour, London West End, Toronto), Pretty Woman: The Musical, A&E Networks, The Minutes (Broadway), David Mamet's American Buffalo (Broadway)

Greater New York City Area

- Assisted media buyers and client services with media presale, implemented media plan revisions, and facilitated insertion orders- Managed the creative production, routing, and trafficking for all digital campaign assets- Projects included dedicated email sends, CMS management, HTML and rich media display units, static display units, custom digital takeovers, interstitials, and social contentClients: Kinky Boots (Broadway), Amelie, Cats, The Great Comet of 1812, Indecent, Six Degrees of Separation, Sweat, The Play That Goes Wrong, Lincoln Center Theater

Greater New York City Area

- Managed multichannel campaigns for major Broadway brands including digital, print, OOH, broadcast, direct mail, PR, organic social, and paid social - Created studio briefs for internal departments and satellite agencies, managed the internal routing and approval process for assets via Basecamp and email, trafficked all ads upon approval- Created opening-night marketing campaigns in partnership with dedicated PR teams- Managed Broadway theater front-of house installations between internal stakeholders, fabricators, and installation vendorsClients: Scott Rudin Productions, The Glass Menagerie, Hello, Dolly! (Tony Award, Best Revival of a Musical), A Doll's House, Part 2, A View From the Bridge (Tony Award Best Revival of a Play, The Humans (Tony Award, Best Play), Arthur Miller's The Crucible,The Book of Mormon (Tony Award, Best Musical)

Greater New York City Area

- Established Moment Factory's brand-new NYC headquarters and helped to developed a permanent footprint in the city- Orchestrated the launch of the innovative multimedia experience D.S. Destiny at 25 Broadway in partnership with Cipriani- Coordinated daily pre-production schedules, show advertising, show ticketing, expense tracking, and vendor relations- Met with prospective MF clients and partners to discuss new business opportunities and manage pipeline- Managed all admin services at NYC HQ, including office renovation, IT, expense reports, freelance hiring, and contracts

Greater New York City Area

Boston, Ma

Cambridge, Ma

Bs, Marketing Communications

Summer Semester, Music Production

Intensive Program, Graphic Design