Strategic planning and implementation of all marketing initiatives. Manage all Facebook/Instagram paid advertising campaigns for lead generation. Responsible for creating an authentic marketing voice that is aligned with the core values of the Good People Realty brand. Creative direction and design on all projects including websites, video, print materials, and social media. Develop and implement a content strategy that connects with customers. Create and manage email newsletter.

Develop and manage Memorial Healthcare Systems websites. Managed social media pages for Memorial Healthcare System and Joe DiMaggio Children’s Hospital, including YouTube, Facebook, and Twitter. Designed graphics for website and social media to support marketing campaigns. Managed and kept all of the healthcare system’s websites updated, including website usability issues, architecture, SEO strategy implementation, and creative direction. Work with teams and vendors on advertising campaigns to bring community awareness to the Memorial Healthcare System services. Produced monthly adult and children’s healthcare newsletters, and responsible for tracking and reporting email analytics. Worked with team and vendors on SEM strategies and landing page optimization. Lead designer in a large-scale redesign of the Memorial Healthcare System primary website mhs.net and all facility websites. Was part of the team that launched the Memorial Healthcare System and Joe DiMaggio Children’s Hospital social media pages, including Facebook, YouTube, and Twitter.

Responsible for generating business through various websites and online channels. Successfully delivered constant stream of leads to supply team of real estate agents. Developed and managed websites and SEO strategy, PPC campaigns and Google Analytics reporting.

Developed strong online presence for events by implementing event website, SEM strategy, web content and videos. Designed postcards, brochures and other print materials. Increased local awareness of yearly event through online marketing efforts - doubled number of attendees and increased revenue.

Worked in fast paced environment meeting critical daily deadlines as graphic artist for Channel 7 News and Deco Drive. Worked with team and communicated with show producers to capture design vision. Produced graphics including logos, movie posters and promotions.

Held key role in creative direction and project development. Provided creative direction and technical skills in redesign of company website. Created user interface designs for clients including Corvette and General Motors. Updated and maintained client websites. Developed a variety of media including videos, animation and interactive presentations for tradeshows.

Designed web banners and flash animations for the Univision website.