🎓Hi, I'm Eric, a recent Economics and Media Studies (with a Digital Studies Concentration) graduate from UC Berkeley. 🧑💻I am passionate about social media management, marketing, and content strategy.Throughout my career, I have experience working for start-ups/small companies like Intern Guys and large agencies like HTC VIVE and Yes&. I managed multiple social media accounts and projects simultaneously, tailoring each strategy to achieve my client's goals. My role in these past experiences entails performing social media audits and competitor analysis--leveraging social metrics and data to identify areas for improvement and drive engagement and growth to my client's social media. 🎨I am also interested in the creative aspect of marketing, utilizing my skills in Adobe Illustrator, Photoshop, Premiere Pro, Procreate, and Canva to create content and graphics. 💪Outside of social media management and marketing, I have demonstrated strong leadership and organizational skills.😁I am always open to new opportunities and marketing ventures, so feel free to reach out!
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Content Creator (Hoyocreator)HoyoverseSan Francisco, Ca, Us -
Content CreatorFreelance May 2024 - Present- Accumulate 1.5k+ followers, 557k+ views, and 103k+ engagement organically by posting gameplay, tutorials, and trending videos related to Hoyoverse games (Genshin Impact and Honkai: Star Rail)- Improve TikTok views by 100% by optimizing SEO and utilizing the Creator Search Insight feature to understand the TikTok algorithm and social trends better
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Saas Tiktok Marketing Manager InternCielo Sep 2024 - Nov 2024San Francisco, California, United States- Grew impressions by 250% and website CTR by 100% by creating videos optimized for TikTok Ads- Increased app downloads and users by 200% through brand outreach methods such as face-to-face marketing and print advertising in the SF community -
Marketing InternChiqio May 2024 - Aug 2024- Propose and execute social media campaigns promoting CHIQIO’s fragrance products while growing their social media presence on Instagram, Facebook, Twitter (X), YouTube, TikTok, and LinkedIn - Write blogs and articles related to the topics of art, music, and fragrance to promote the company’s value of “artworkism” -
BobaristaYifang Usa Aug 2022 - May 2024Berkeley, California, United States- Improved drink production efficiency by 40% by adjusting the drink recipe and production process while maintaining the same quality and taste of our drink products- Increased team efficiency by 20% by helping team members communicate with each other in Chinese while supervising 4+ team members and maintaining quality control of inventory, workstations, and drink production- Coordinated large-scale catering events that ordered 100+ drinks for UC Berkeley student clubs and university events (eg. Calpalooza, Boba Day, Freshmen Orientation, and Asian Night Market)- Grew sales and customer retention by providing great customer service while interacting with customers -
Social Media Strategist InternYes& Agency May 2023 - Dec 2023- Boosted clients’ follower count by 40% by personalizing social media posts that resonate with their target audience after performing account audit and competitor analysis to find areas for improvement and ways to differentiate from their rivals- Increased clients’ impressions by 210% by changing their posting frequency to 5x per week using content calendars and copywriting social media posts for Instagram, X (Twitter), LinkedIn, and Facebook for 3+ clients’ social media accounts simultaneously- Increased clients’ social media engagement by 50% by condensing social metric data analysis into monthly reports and proposing tangible marketing and content strategies that prompt viewers to engage -
Saas Social Media Marketing InternIntern Guys Jun 2023 - Aug 2023- Expanded user acquisition by 15% and website CTR by 30% from the promotion of Intern Guys’ services through the process of storyboarding, filming, editing, and posting on TikTok, Instagram, LinkedIn, and YouTube- Increased follower count by 20% and engagement by 24% through consistent customer management- Created the 6th top-performing video on their social media account from planning a Father’s Day marketing campaign that promoted the company’s mission of helping college students find job/internship opportunities while highlighting the unique careers of our father figures -
Producting Marketing InternHtc Vive Nov 2022 - Mar 2023Berkeley, California, United States- Garnered 1.2m+ impressions, 20k+ engagements, and 2.3% CTR when promoting the new launch of the HTC VIVE XR Elite Headset on Instagram, YouTube, and X (Twitter)- Improved sales of HTC VIVE headsets and customer acquisition by 2% by interacting with our customers in the VIVERSE Discord servers with 5K+ members through community management -
TutorKumon North America, Inc. Apr 2018 - Aug 2019San Francisco Bay Area
Eric Chen Education Details
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Economics & Media Studies W/ Digital Studies Concentration
Frequently Asked Questions about Eric Chen
What company does Eric Chen work for?
Eric Chen works for Hoyoverse
What is Eric Chen's role at the current company?
Eric Chen's current role is Content Creator (HoYoCREATOR).
What schools did Eric Chen attend?
Eric Chen attended University Of California, Berkeley, George Washington High School.
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