Eric C. Email & Phone Number

Minneapolis, MN, US

Plymouth

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Partner with the #1 Paid Social Agency*Paid social, it’s where we excel.Goodbye Vanilla is a digital and immersive marketing consultancy that partners with corporate marketing leaders, business owners, startup operators, and agencies to accelerate brand value, drive results, and create experiences that make deeper connections with customers – enabling.

Plymouth, MN

• AMPLIFON – Plymouth, MN January 2018 – Present
• Provide strategic consultative business services to 28 franchise owners operating 124 locations throughout the Northeast and Midwest.
• Formulate and deliver thoughtful and impactful strategic ideas in the areas of marketing strategy, marketing planning, campaign management, digital strategy, business operations, employee engagement, and financial P&L….
• Formulate and deliver thoughtful and impactful strategic ideas in the areas of marketing strategy, marketing planning, campaign management, digital strategy, business operations, employee engagement, and financial P&L.
• Travel and conduct frequent territory strategic business and operational reviews and utilize Lean Six to gain insights and identify opportunities for streamlined improvements Show less

• Drove highly-successful multi-channel customer engagement marketing strategies for many accounts including GEICO, Progressive and HughesNet while maintaining exemplary client satisfaction via open and frequent.
• Developed integrated and specialized customer segmentation and targeting strategies that produced large incremental gains
• Created positive cash flow by driving incremental, organic growth via added creative and marketing services to clients presently utilizing… Show more
• Created positive cash flow by driving incremental, organic growth via added creative and marketing services to clients presently utilizing print only Show less

Saint Paul, MN

Minneapolis, MN

• As an ELT member, I drove account and resource strategy delivering high ROI for eight of the top agency accounts.
• Utilized strong decision making, negotiation, presentation and communication skills to secure over $15 million in asset exchange and revenue-generating partnerships for an account portfolio of Valvoline, Great Clips.
• Successful partnerships included: Great Clips and DIY Television; VIOC and Allstate;… Show more
• Successful partnerships included: Great Clips and DIY Television; VIOC and Allstate; Great Wolf and PEEPS; Oakley and Kawasaki; Ride and Klipsch; Great Clips and Discovery Shark Week; P&G with $2MM in insert partners
• Motivated and led a team of three account directors and six account managers and as a team, we consistently exceeded revenue objectives and aggressive annual growth goals
• Drove the overall strategic direction of my accounts including everything from digital campaign planning, SEO, automated lifecycle marketing campaigns, and the annual planning process to employee engagement solutions

Plymouth, Minnesota

I was in charge of leading a team of four senior account managers on the agency’s largest client, VISA, and responsible for growing the business, improving client relationships, developing strategic forward thinking solutions and leading the team to think broader and expand their horizons.

Greater Minneapolis-St. Paul Area

Charged with effectively leading one of OLSON's largest clients, Amtrak, in the areas of CRM, Chase/Amtrak loyalty credit card acquisitions and a wide variety of multi-channel promotional campaigns. Drove the thinking, planning and execution of both short and long term strategic objectives for the Amtrak Guest Rewards MasterCard.

Greater Minneapolis-St. Paul Area

- Develop and grow a portfolio of advertiser accounts- Utilize critical business marketing analytical skills through a combined understanding of media, creative, response data, and telemarketing as it relates to each client- Drive conception and implementation of strategic initiatives to grow and improve client business. - Consult with our advertisers at.

Richfield, MN

Manage and evolve the concept of one-to-one marketing via traditional and online communication channels. Create and run cross-functional teams that developed strategy and tactics to improve customer targeting, testing methodologies and creative execution in order to maximize return.

Greater Minneapolis-St. Paul Area

- Managed the client-agency relationship for key agency accounts, ensured 360 degree creative solutions and provided strategic direction for direct mail and online initiatives from concept stage through delivery - including banner, profile and Web page design - Initiated the development of on-line statements and successfully migrating 40% of their direct.

Yongsan-gu, Seoul, Korea

Direct and provide strategic input regarding all aspects of the Asiana Bonus Club frequent flyer program, including:- Overall creative and brand direction for the Asiana Bonus Club frequent flyer program- Management of creative staff to ensure final product achieves the stated goals and objectives- New frequent flyer partner recruitment and contract.

Bachelor’S Degree, Business

Marketing, Business, International Business Management

Undergraduate Honors Program