Ericha Hager Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Minnesota, United States

- Spearhead and manage simultaneous complex projects within an agency environment, overseeing end-to-end execution from concept through delivery, ensuring alignment with client objectives, budget, and timeline, while providing support and strategic guidance to ensure highest quality deliverables. - Manage and grow relationships, acting as a bridge and translator between internal teams, clients, and vendors, pinpointing needs, forecasting risks, and providing direction. Identify partnerships and opportunities to help achieve goals of the company, project, and potential follow-on work.

- Crafted and implemented website migration plan post-acquisition for Fortune 500 company. Maintained comprehensive oversight throughout project planning, budgeting, resource allocation, and risk management. Oversaw project documentation and reporting, developed communications plan with 25 stakeholders, and supported senior leadership in making data-driven decisions. - Built and managed cross-functional project team, including developers, content creators, marketing operations, and regional specialists, creating a collaborative environment to ensure project objectives and deliverables were met and in compliance with company procedures and standards.

St Paul, Minnesota, United States

- Boosted grant competitiveness, strengthened local partnerships, and expanded brand reach through regional marketing for eight country offices. Collaborated with country directors and business development leaders for strategic alignment and successful execution.- Enhanced program impact and optimized budget efficiency through quarterly strategic marketing assessments with senior leadership of five programs. Executed targeted communication plans, improved interdepartmental visibility, cross-selling capabilities, and alignment with institutional objectives.- Improved lead capture, user journeys, interaction tracking, and customer engagement by driving internal change management strategy for global Salesforce and Pardot rollout, including recruiting and training Program Audience Leads from 12 teams.

- Led global rebrand for PATH, managing brand design and development, and website overhaul. Coordinated agency relationships for timely, cost-effective project delivery. Acted as proxy to the CCO, reporting to the CEO, and supported executive-level communications.- Ensured global brand cohesion and adherence by orchestrating brand rollout to 1600+ employees across 72 countries, including creating a cascading training model, nurturing 50 internal brand ambassadors, and creating a digital brand portal for guidelines and resources.- Guided internal teams to maintain quality and consistency with new brand guidelines. Collaborated cross-departmentally to update PATH’s suite of core marketing assets, and signage and displays at PATH’s eight global offices.

Seattle, Wa

- Managed and oversaw day-to-day operations of internal creative agency throughout project lifecycles. Implemented a project management and work tracking system, enhancing operational efficiency, pipeline management, financial line of sight, and overall coordination. Improved customer experience and elevated the quality of work.- Overhauled organizational risk mitigation process for external facing communications materials for all divisions across the organization. Rolled out “Risk Review” system and training plan to all program communicators and coordinators, over 200 globally. - Collaborated with program teams to develop proposals taking communications strategies and needs into account. Acted as representative for Global Engagement, developing partnerships throughout the organization to leverage our services and guide project development.

Seattle

- Increased market penetration in key regions by crafting localization plans for digital marketing.- Produced and managed cross-functional digital marketing and localization projects. Acted as point person for theaters, maintaining relationships with internal teams, regional leadership, and vendors.- Drove experimental marketing for live events and campaigns, applying takeaways to enhance future efforts and drive continuous improvement.

Greater Seattle Area

- Owned translation and localization process of F5’s corporate website into five languages for target markets, and monitored analytics for all sites.- Managed development of F5 microsites to support newly initiated communications pillars.

Washington D.C.

Washington D.C.

Ma, International Communications

Ba, Rhetoric And Media Studies

Strategic Marketing Certificate

Certificate, Visual Storytelling: Animation And Visualization Of Data