Erick Braga personal email
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Hey there! 👋 As a lifelong gamer, I've leveled up from button-mashing enthusiast to a seasoned pro in the gaming industry with a passion for crafting unforgettable experiences. Armed with a degree in Digital Games and a Postgraduate diploma in People and Business Management, I bring a wealth of experience and expertise from years immersing myself in the dynamic world of gaming, from smashing bugs to leading cross-functional teams through epic quests of product development.My journey began at IGG, a renowned Chinese mobile gaming powerhouse, where I cut my teeth as a Game Master before rising to the ranks of Player Analyst. There, I honed my skills in troubleshooting, player engagement, and meticulous game testing, ensuring every player's journey was nothing short of exceptional.Currently, I'm at the helm as Head of Product & Planning at INSANE, where I seamlessly blend my passion for gaming with my expertise in product management. Leading the Production and Quality Assurance areas, I spearhead an ambitious project called Profane – a groundbreaking MMORPG sandbox designed to offer players boundless freedom in an open and dynamic world, where each adventure unfolds into a unique experience. From shaping product roadmaps to delving into intricate data analytics, I thrive in dynamic environments where creativity converges with strategy, all in pursuit of delivering unparalleled gaming experiences.With a critical eye for quality, a passion for innovation, and a dash of creativity wizardry, I'm on a mission to redefine the gaming landscape one epic adventure at a time. If you're ready to level up your gaming strategy or embark on a new quest to deliver a top-notch product, let's connect and shape the future of gaming together! 🎮✨
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Head Of Product And PlanningInsaneSão Paulo, Sp, Br -
Head Of Product & PlanningInsane Jul 2023 - PresentSão Paulo, São Paulo, Brazil• Develop and articulate a clear strategic vision for the product team in alignment with the company's overarching objectives.• Identify and capitalize on market opportunities and trends to inform the direction of product development efforts.• Collaborate effectively with development, design, and other stakeholders to devise a comprehensive and achievable product roadmap aligned with corporate strategy.• Establish and utilize metrics and KPIs to evaluate product performance… Show more • Develop and articulate a clear strategic vision for the product team in alignment with the company's overarching objectives.• Identify and capitalize on market opportunities and trends to inform the direction of product development efforts.• Collaborate effectively with development, design, and other stakeholders to devise a comprehensive and achievable product roadmap aligned with corporate strategy.• Establish and utilize metrics and KPIs to evaluate product performance, leveraging user feedback and data insights to drive continuous improvement and refine product offerings.• Oversee the complete product lifecycle from conception through to launch, ensuring adherence to quality standards and meeting customer expectations.• Make informed decisions regarding resource allocation, priorities, and product scope to optimize outcomes within established constraints.• Work closely with departments such as marketing, sales, and customer support to ensure seamless integration and alignment of product strategies with broader business objectives.• Maintain open and effective communication channels with internal and external stakeholders, providing regular updates on product progress and addressing challenges proactively.• Manage budgets for Production and Quality Assurance departments, allocating resources efficiently to support product development initiatives.• Recruit, develop, and lead high-performing teams, setting clear goals, monitoring performance, and fostering a culture of continuous learning and improvement.• Oversee Production and Quality Assurance activities to uphold product quality standards, identifying and mitigating risks throughout the development process. Show less -
Product & Planning LeadInsane Jan 2023 - Jun 2023São Paulo, São Paulo, BrazilAs the Product & Planning Lead, I spearheaded the strategic direction and development of our gaming products, driving innovation and delivering unparalleled gaming experiences to our players.• Crafted and communicated the strategic vision for gaming product, aligning with market trends and player preferences to drive innovation and success.• Led cross-functional teams in the development of gaming product, ensuring alignment with strategic objectives and adherence to timelines for… Show more As the Product & Planning Lead, I spearheaded the strategic direction and development of our gaming products, driving innovation and delivering unparalleled gaming experiences to our players.• Crafted and communicated the strategic vision for gaming product, aligning with market trends and player preferences to drive innovation and success.• Led cross-functional teams in the development of gaming product, ensuring alignment with strategic objectives and adherence to timelines for successful delivery.• Implemented metrics and KPIs to effectively measure product performance, providing valuable insights to inform decision-making and drive continuous improvement.• Proactively gathered and meticulously analyzed player feedback and market insights, leveraging data-driven approaches to identify opportunities for product enhancements and improvements.• Recruited, developed, and mentored teams in Production and QA, setting clear goals, monitoring team performance, and providing regular feedback to foster growth and excellence. Show less -
Qa AnalystInsane Jul 2022 - Feb 2023São Paulo, São Paulo, BrazilAs a QA Analyst, I played a pivotal role in ensuring the quality and integrity of our gaming products. Through my coordination of projects related to game features and QA initiatives, I streamlined workflows and optimized testing procedures to enhance overall efficiency and effectiveness.• Spearheaded the structuring of the Quality Assurance area by designing robust processes and methodologies, and evaluating essential tools for testing.• Coordinated multifaceted projects related to… Show more As a QA Analyst, I played a pivotal role in ensuring the quality and integrity of our gaming products. Through my coordination of projects related to game features and QA initiatives, I streamlined workflows and optimized testing procedures to enhance overall efficiency and effectiveness.• Spearheaded the structuring of the Quality Assurance area by designing robust processes and methodologies, and evaluating essential tools for testing.• Coordinated multifaceted projects related to game features and the QA area, ensuring seamless integration and timely execution.• Designed and meticulously managed test scripts, including Test Plans, Test Suites, and Test Cases, to facilitate comprehensive testing coverage across all aspects of game development.• Upheld product quality through the meticulous execution of manual tests, covering Functional/Black-Box, Usability, Performance, Regression, Exploratory, GUI, and LQA testing.• Identified, reported, and expertly managed software defects (bugs) discovered during product development, ensuring swift resolution and maintaining the high standards of product excellence.• Maintained up-to-date documentation related to the QA area, ensuring accessibility and clarity for the team and stakeholders alike. Show less -
Qa AssociateInsane Jul 2021 - Jun 2022São Paulo, São Paulo, BrazilAs a QA Associate, I played a pivotal role in ensuring the quality and success of our gaming product. I was responsible for conducting comprehensive testing across various stages of game development to identify defects, ensure functionality, and enhance overall user experience.• Coordinated multifaceted projects related to game features and the QA area, ensuring seamless integration and timely execution.• Designed and meticulously managed test scripts, including Test Plans, Test… Show more As a QA Associate, I played a pivotal role in ensuring the quality and success of our gaming product. I was responsible for conducting comprehensive testing across various stages of game development to identify defects, ensure functionality, and enhance overall user experience.• Coordinated multifaceted projects related to game features and the QA area, ensuring seamless integration and timely execution.• Designed and meticulously managed test scripts, including Test Plans, Test Suites, and Test Cases, to facilitate comprehensive testing coverage across all aspects of game development.• Upheld product quality through the meticulous execution of manual tests, covering Functional/Black-Box, Usability, Performance, Regression, Exploratory, GUI, and LQA testing.• Identified, reported, and expertly managed software defects (bugs) discovered during product development, ensuring swift resolution and maintaining the high standards of product excellence. Show less -
Player AnalystIgg Mar 2021 - Jul 2021São Paulo, São Paulo, BrazilAs a Player Analyst, I utilized data-driven insights to inform strategic decision-making and drive continuous improvement in game design and performance. Through comprehensive analysis of player behavior and engagement metrics, I provided actionable recommendations to enhance gameplay mechanics, optimize in-game features, and maximize player retention.• Offered dedicated player support for the company's flagship games in the Brazilian market, ensuring high-quality service and timely… Show more As a Player Analyst, I utilized data-driven insights to inform strategic decision-making and drive continuous improvement in game design and performance. Through comprehensive analysis of player behavior and engagement metrics, I provided actionable recommendations to enhance gameplay mechanics, optimize in-game features, and maximize player retention.• Offered dedicated player support for the company's flagship games in the Brazilian market, ensuring high-quality service and timely resolution of player inquiries and issues.• Coordinated projects aimed at enhancing the Customer Service department, implementing process improvements and optimizing workflows to streamline operations and improve overall efficiency.• Conducted comprehensive training sessions for new customer service team members, equipping them with the necessary skills and knowledge to deliver exceptional support to players.• Utilized advanced analytical techniques to assess and report on the performance of the company's games as well as competing titles in the local market, providing valuable insights to inform strategic decision-making.• Leveraged insights gathered from data analysis to offer informed feedback and strategic recommendations for in-game content and events tailored to the preferences and behaviors of Brazilian players, thereby maximizing player engagement and retention.• Actively participated in playtesting sessions for games across diverse genres and various stages of development and production, providing valuable feedback to the development team to ensure optimal game quality and user experience. Show less -
Junior Player Support AnalystIgg Sep 2019 - Mar 2021São Paulo Area, BrazilAs a Junior Player Support Analyst, I played a pivotal role in addressing player concerns and optimizing the overall gaming experience. I leveraged my analytical skills to identify trends in player feedback and collaborated with cross-functional teams to implement solutions that improved game performance and user satisfaction.• Delivered exceptional player support for the company's gaming portfolio in the Brazilian market, ensuring prompt and effective resolution of player inquiries and… Show more As a Junior Player Support Analyst, I played a pivotal role in addressing player concerns and optimizing the overall gaming experience. I leveraged my analytical skills to identify trends in player feedback and collaborated with cross-functional teams to implement solutions that improved game performance and user satisfaction.• Delivered exceptional player support for the company's gaming portfolio in the Brazilian market, ensuring prompt and effective resolution of player inquiries and issues to maintain high levels of player satisfaction.• Developed and maintained comprehensive FAQs and Knowledge Bases for the company's flagship games, empowering players with readily accessible resources to troubleshoot common issues and enhance their gaming experience.• Contributed valuable insights and suggestions for the development of new in-game content and events, drawing on deep understanding of player preferences and industry trends to drive engagement and retention.• Participated in extensive playtesting sessions for games spanning diverse genres and varying stages of development and production, providing actionable feedback to the development team to optimize game mechanics, features, and overall user experience. Show less -
Game MasterIgg Mar 2018 - Sep 2019São Paulo, São PauloAs a Game Master, I was entrusted with maintaining the integrity of the gaming environment while providing exceptional support to players. My responsibilities included resolving player inquiries, enforcing game rules, and ensuring a positive gaming experience for all users.• Developed, implemented, and documented innovative processes and methodologies to optimize the Customer (Player) Service area, enhancing efficiency and effectiveness in addressing player inquiries and issues.•… Show more As a Game Master, I was entrusted with maintaining the integrity of the gaming environment while providing exceptional support to players. My responsibilities included resolving player inquiries, enforcing game rules, and ensuring a positive gaming experience for all users.• Developed, implemented, and documented innovative processes and methodologies to optimize the Customer (Player) Service area, enhancing efficiency and effectiveness in addressing player inquiries and issues.• Provided comprehensive support to players, demonstrating exceptional responsiveness and problem-solving skills to ensure a seamless gaming experience.• Enforced compliance with regulations and fair play standards by monitoring in-game activities, taking proactive measures to prevent cheating or unfair gameplay practices.• Demonstrated linguistic proficiency by translating and meticulously proofreading in-game content, ensuring accuracy and consistency in messaging across different language versions.• Contributed valuable insights and feedback to game development teams by participating in extensive playtesting sessions for games across diverse genres and varying stages of development, helping to optimize game mechanics, features, and overall user experience. Show less
Erick Braga Skills
Erick Braga Education Details
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People & Business Management -
Analysis And Systems Development
Frequently Asked Questions about Erick Braga
What company does Erick Braga work for?
Erick Braga works for Insane
What is Erick Braga's role at the current company?
Erick Braga's current role is Head of Product and Planning.
What is Erick Braga's email address?
Erick Braga's email address is er****@****ail.com
What schools did Erick Braga attend?
Erick Braga attended Escola Conquer, Fiap, Fatec Mogi Das Cruzes.
What skills is Erick Braga known for?
Erick Braga has skills like Leadership, Writing, Software Testing Life Cycle, Agile Testing, Behavior Driven Development, Test Planning, Test Automation, Personal Development, Game Design Documents, Exploratory Testing, Operational Planning, User Experience.
Who are Erick Braga's colleagues?
Erick Braga's colleagues are Tonmoy Majumder, Vitor Ishimura, Marco Aurélio Xavier Da Fonseca, Matheus Vieira, Alexandre Melotti, Eduardo Kaze, Mayank Rajput.
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Erick Braga
Diretor Executivo Na Braga Contabilidade | Diretor Adm Na Smartfin BrasilSão José Dos Campos, Sp -
Erick Braga
Contagem, Mg -
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