Eric Serrano Email & Phone Number

SME and consultant to clients in various industries, including Real Estate, Technology/Software Development and B2C businesses. Responsible for assessing client needs and proposing solutions that engages users, improves productivity and increases operating income. Solution development includes; collecting and analyzing user quantitative and qualitative data to create product-related hypotheses, recommendations, and user stories. Educate clients about benefits of implementing AI and ChatGBT to… Show more SME and consultant to clients in various industries, including Real Estate, Technology/Software Development and B2C businesses. Responsible for assessing client needs and proposing solutions that engages users, improves productivity and increases operating income. Solution development includes; collecting and analyzing user quantitative and qualitative data to create product-related hypotheses, recommendations, and user stories. Educate clients about benefits of implementing AI and ChatGBT to their businesses. Show less

Jacksonville, Florida, United States

Responsible for independently developing, redesigning/refactoring software applications to adapt to the needs of internal clients and B2B & B2C customers. Collaborate with other team members in Agile UX activities such as user story development, product and tool selection, configuration, security, resilience, performance tuning, production monitoring, testing, deployment and application maintenance. Proposed and successfully implemented the first SASS conversion (from CSS) on the website, which… Show more Responsible for independently developing, redesigning/refactoring software applications to adapt to the needs of internal clients and B2B & B2C customers. Collaborate with other team members in Agile UX activities such as user story development, product and tool selection, configuration, security, resilience, performance tuning, production monitoring, testing, deployment and application maintenance. Proposed and successfully implemented the first SASS conversion (from CSS) on the website, which led to the total redesign of the PDP (Product detail page), the search results, checkout funnel and header designs. Recognized for my exceptional results and work ethic with multiple Homer Awards, and the prestigious Executive Homer Award. Show less

Jacksonville, Florida, United States

Responsible for designing intuitive, quality products through collaboration with end users and modern software development teams. Experienced in collecting and analyzing data through formal research, and using that data to inform product-related hypotheses, recommendations, and user stories in the product backlog. Presented design concepts, user needs, and design rationale to multidisciplinary teams, as well as to key stakeholders and business partners. Analyzed user experience data and… Show more Responsible for designing intuitive, quality products through collaboration with end users and modern software development teams. Experienced in collecting and analyzing data through formal research, and using that data to inform product-related hypotheses, recommendations, and user stories in the product backlog. Presented design concepts, user needs, and design rationale to multidisciplinary teams, as well as to key stakeholders and business partners. Analyzed user experience data and provided recommendations to address business needs and to ensure quality and change control standards were met. Proposed and then designed, developed and implemented the website's track my order dashboard, which allowed B2B customers to view their shipments and better manage their complex supply chains. Show less

Jacksonville, Florida Area

Provide UI/UX analysis and strategies to variety of Jacksonville-based clients, including Etchasoft, Baptist Health and Availity, among others. Develop complete solutions from development, to performing Usability studies and analysis, and providing Usability reports on Improvements and recommendations. Highly Specialized in UI/UX in Mobile devices and the advantages of responsive design and the best practices for a successful solution implementation. Well-versed in the area of Social Media and… Show more Provide UI/UX analysis and strategies to variety of Jacksonville-based clients, including Etchasoft, Baptist Health and Availity, among others. Develop complete solutions from development, to performing Usability studies and analysis, and providing Usability reports on Improvements and recommendations. Highly Specialized in UI/UX in Mobile devices and the advantages of responsive design and the best practices for a successful solution implementation. Well-versed in the area of Social Media and how to leverage web solutions to create marketplace advantage. Show less

Jacksonville, Florida Area

Responsible for the design of wireframes and compositions for new projects and final skinning of DotNetNuke driven websites. Responsible for the design and implementation of DNN driven CMS. Created UI/UX for ATM Kiosk application. Developed multiple responsive websites allowing cross device compatibility, therefore eliminating the need of dedicated mobile sites.

Jacksonville, Florida Area

Designed wireframes and compositions for new projects and final skinning of web sites and internal applications. Created and worked on Sitecore CMS driven solutions. Performed UI/UX project implementations using Agile/Scrum process, along with the Model-View-Controller (MVC) architectural pattern. Performed Human Factors Evaluations, using various methodologies, (Focus Groups, Task Analysis, Prototyping, Usability Testing, Ethnography Studies and Persuasion methods).

Jacksonville, Florida Area

Designed wireframes and compositions of new projects from conceptualization to final skinning of C# .Net Web applications. Developed intricate ActionScript/Flash and JavaScript / Jquery applications, mobile Web sites and iPhone/iPad compatible solutions. Managed SEO projects, achieving top-organic ranking in Google for numerous clients based on their relevant keywords, helping to increase web traffic and boost sales. Developed and maintained multiple Google Adwords/PPC campaigns.

San Juan, Puerto Rico And Ocala, Florida

Responsible for all facets of company business from developing sales leads, responding to RFP's and creating formal proposals. Designed, developed and maintained Web sites and applications for corporate, non-profit and other companies. Offered full spectrum of Web-related services, including design, server-side development (primarily LAMP Solutions).