Eric White Email & Phone Number

Boston, Ma, Us

As Senior Marketing Manager, I had the opportunity to lead multi-channel marketing initiatives, focusing on email campaigns, social media strategies (both owned and paid), partnerships, and influencer programs. By collaborating with ambassadors, influencers, agencies, and internal teams, I was able to craft and execute innovative strategies that significantly boosted customer retention, engagement, and brand awareness.Key Contributions:■ Achieved rapid internal promotion to Senior Marketing Manager, recognized for leadership and marketing expertise.■ Appointed to the US Leadership team to represent the marketing organization and propel organizational growth.■ Led video ad campaign creation and launch, leveraging insights from the E-commerce team to increase subscription customers.■ Campaign achieved a 33% increase in click-through rate, a 12% rise in conversion rate, a 54% boost in ROAS, and a 34% reduction in cost-per-click.■ Orchestrated the company's first US offsite event, “Light It Up”, for over 70 remote employees.■ Received the company's “Deliver with Pride” award for excellence in planning and executing internal event.■ Governed a diverse team of five members to manage social media, content creation, event coordination, and strategic partnerships, driving cross-functional collaboration and alignment on marketing objectives.■ Managed large-scale trade show events, with booth sizes ranging from 10x10 to 30x30.■ Oversaw marketing collateral, booth design, setup, event execution, and teardown.■ Leveraged extensive event and logistics experience from prior roles at iMAR Entertainment and as a tour manager in the music industry to ensure seamless operations and exceptional brand representation. ■ Negotiated high-value 2-year, $2M extension of a key partnership with AKC (American Kennel Club), successfully expanding brand presence across nationally televised ESPN events and digital platforms.

In my role as Marketing Activation Lead, I worked to establish and maintain strong partnerships with Key Opinion Leaders (KOLs), who served as brand ambassadors for YuMOVE and Walkin’ Pets. These partnerships were instrumental in driving increased product conversions and elevating brand visibility across key channels.Key Contributions:■ Maximized impact of US consumer demand programs, optimizing partnerships, ambassadors, influencers, PR, events, and KOLs, resulting in significant growth in brand recognition and consumer engagement.■ Executed a high-profile partnership with AKC (American Kennel Club), effectively managing the brand’s presence at nationally televised ESPN events and across digital platforms, thereby elevating brand visibility.■ Directed activation of all major US events, including AKC shows, by overseeing all aspects of planning, booth setup, creative design, logistics, team leadership, and post-event follow-up, ensuring data-driven insights for future events.

Amherst, New Hampshire, United States

As Marketing Lead, I facilitated cross-functional meetings aimed at aligning teams on unified marketing strategies. Through tools such as Slack and Zoom, I enhanced collaboration between departments while developing and implementing comprehensive advertising strategies across social media and digital platforms. I also ensured brand consistency by enforcing guidelines across all campaigns, aligning efforts with overarching strategic and creative goals.Key Contribution:■ Spearheaded daily multi-channel communication strategies, optimizing email marketing, social media, partnerships, affiliates, and in-app messaging, resulting in increased customer engagement and retention.■ Strengthened brand visibility and engagement by driving optimization of key sponsorships, including Ice Cube’s Big 3 Basketball League, significantly enhancing public exposure.■ Evaluated marketing campaign performance using data-driven analysis, delivering actionable insights that improved ROI by identifying high-impact strategies.

Boxford, Massachusetts, United States

During this period, I owned a local country store, where I offered a variety of goods, including hot and cold sandwiches, homemade soups, breakfast items, baked goods, and essential grocery products. Also, I focused on improving customer experience through innovation in food offerings and maintaining high-quality standards in the kitchen.Key Contributions:■ Managed the sourcing of ingredients, collaborating with local suppliers and larger retailers to maintain quality and support the community.■ Played a key role in the kitchen, preparing meals and leading the revamp of the store's menu.■ Introduced several new food items that became customer favorites.

Greater Los Angeles Area

In my earlier experience as Operations Manager & Executive Assistant, I focused on fostering strong relationships with both internal and external stakeholders. By upholding confidentiality and trust, I contributed to long-term partnerships while managing multiple projects to ensure timely and successful execution in line with stakeholder objectives.Key Contributions:■ Coordinated client activations, managing logistics, travel, and execution, while aligning cross-functional teams, leading to seamless event outcomes and successful brand activations.■ Delivered high-impact promotions, including for a major Australian telecommunications company, surpassing target goals by 200%, achieving over 150K entries.

Greater Los Angeles Area

As Artist Day-to-Day & Tour Manager, I oversaw every aspect of artists' careers, from managing rehearsals and approvals to maintaining fan clubs and websites, ensuring brand consistency. By expanding my industry network and actively participating in events, I developed new partnerships that helped further the artists' exposure and success.Key Contributions:■ Amplified artist exposure by creating targeted marketing and branding strategies, growing fan bases across print, radio, and digital channels, ultimately increasing media impressions.■ Orchestrated all logistical aspects of tours, events, and live appearances, optimizing budgets and travel plans to ensure smooth operations, reduce costs, and exceed artists’ expectations.■ Led high-performing talent development initiatives through effective communication, targeted metrics, and strategic assessments, yielding improvements in artist success.■ Boosted R5's (now The Driver Era) Facebook presence from 35K to over 2M likes, increasing audience reach and upgrading venue capacities from 1K to over 5K attendees.

Co-Owner | Artist Manager ■ Hybrid Music GroupIntern ■ The Spread Group

Graduate, Music Business Program

Philosophy, Business Management, Entertainment Management

Activities and Societies: UM Productions, Event Staff

High School Diploma

Activities and Societies: National Honor Society, Student Council President, Basketball Captain