Erika Weber Email & Phone Number

Greater St. Louis

Greater St. Louis Area

Saint Louis, Missouri

Responsible for helping deliver MVP and scalable products and personalized consumer experiences with UX teams and Product Leads. Always consumer needs and empathy thinking first while marrying data insights to aid in providing meaningful experiences and interactions through every touchpoint. From acquisition to retention strategy development across content, CRM personalization and monetizing 1st party data within our products, I thrive on building partnerships with internal and external partners to help the organization achieve its goals with the most scalable opportunities to win.

Saint Louis, Missouri

Lead digital experience strategy work for Fancy Feast, Purina Global Brand, and digital products within the Digital Product Development and Personalization team. This includes building connected first-party data strategies and website UX strategies, consumer persona development, research testing planning, and ensuring all experiences maximize consumer value while contributing to organizational results.I build professional partnerships to collaborate effectively with internal and external stakeholders to develop learning plans and build and lead UX workshops to ensure plans supported with appropriate artifacts. Workshop certification and expertise include user research, product/feature discovery, persona/consumer journeys, design thinking, and product strategy.I am a big-picture, innovative thinker with a thorough understanding of data analytics to help inform and solve complex consumer issues and break down the “why” behind any recommendation.

St. Louis

Clients included: Nestle Purina and Nestle NespressoI lead clients' connected communication strategies to ensure a cohesive experience for our consumers. Fostered close collaboration across multiple agencies, brand directors and creative teams to define learning plans, create scalable marketing plans, and deliver agile processes as quickly as possible in the market. I was able to manage a remote team of 15 extremely talented digital marketers and content leads and lead a department to restructure to support growing market changes, surpass client needs and ensure a consistent experience for our consumers. Successfully increased Nestle Purina's reputational score by 77% during an unstable time in the market, contributed to a 3x lift in positive mentions of Purina in social platforms and helped lead a team to create over 65,000 organic 1:1 consumer experiences directly with the Purina brand.

Greater St. Louis Area

Clients include: Nestle Purina and Beyond Pet Food

St. Charles, Mo

Clients included: ITW Global Brands

Greater St. Louis Area

Greater St. Louis Area