Erika Weber Email & Phone Number

• Develop report with multiple data sources to provide email campaign view delivering insight for strategic decision making• Hubspot implementation team member delivering lead nurture, lead scoring and lead flow to Salesforce.com delivering intelligence to the Sale team • Developed a process resulting in reduced time and improved accuracy of marketing promotions while shifting work to less costly resources• Streamlined marketing change management process for a team of 15 marketing professionals, cutting time required by 50%

• Develop multi-channel contact plans across channels, by customer segment, for programs with annual direct marketing spend of $5M and over 20M contacts • Support planning and forecasting process, with responsibility for expense and demand generation scenarios • Creative direction for offer and messaging plus product merchandising to marketing communications team in developing materials