Erika Olson Email & Phone Number

Chicago, IL, US

The upcoming film, "Getting LOST" will cover the global phenomenon that changed television forever, as well as the devoted fan base that still celebrates the show to this day. The film is being produced by Ralph D. Apel and Taylor Morden, and is slated for release in 2024 to commemorate the 20th anniversary of LOST's 2004 premiere.LOST is among the most.

Chicago, IL

I began freelancing in 2007 after spending over a decade in the financial services and Internet consulting industries. In previous roles, I focused on marketing, web site strategy and research. I managed national and international user research projects of all types (interviews, focus groups, usability tests and more). In September 2023 I joined the team.

Chicago, IL

I help inspiring and impressive MBA hopefuls put together their personal-best application materials. I also host the SBC admissions consulting podcast, "B-Schooled" and have a column on Poets & Quants.

Chicago, IL

I began freelancing for Philadelphia-based design studio Intuitive Company in 2008; in April 2017 I became a part-time employee of EY (which bought Intuitive in December 2015). I was on the EY Design Studio team within the Business Transformation group, where I wrote and edited content, as well as advised on content strategy, for clients across several.

Managed global marketing and advertising for the Chicago Board of Trade. Oversaw CBOT.com and all sales and marketing materials for the exchange's products and services.Selected by the CEO to be a member of the Chicago Board of Trade/Chicago Mercantile Exchange merger team; responsible for integrating the two exchanges' marketing and customer relationship.

Oversaw Client Experience, Programs and Communications for all Commercial Banking online applications, including the Chase Commercial Banking public site. Managed national research efforts to better understand user needs, including Chase Commercial Bank's first-ever technographic study (video-based customer research of business users interacting with our.

·Created marketing and sales strategy for Large Corporate, Mid-Corporate and Middle Market business segments. Developed materials (sales presentations, demos, marketing sheets, customer leave-behinds, an adoption guide and intranet content) and commercialization plans for emerging payments products. Created market perspectives for team use at industry.

· Analyzed new Global Treasury Services partnership and emerging payment product opportunities and assessed whether business unit should allocate resources to move forward. Researched companies, competition and industries to determine prioritization of ideas. Interacted with several different groups across the Bank to understand current projects and.

Directed cash management and banking products, including credit cards and mortgages. Managed strategic partnership with MBNA: ran development of a loyalty rewards product, oversaw product marketing to customer segments, analyzed competitive programs. Created evaluation criteria to assess potential affinity mortgage relationships. Led Web team to redesign.

· Supervised development of $1 million Web site for major European pharmaceutical manufacturer: managed remote production team of nine people, investigated partnership opportunities, recommended strategic direction and outlined corresponding financial implications. Dermatologists currently use the site to diagnose patients. · Coordinated $400,000 consumer.

· Provided in-depth competitive analysis to develop online strategy for a top-ten U.S. financial institution. Directed national market research project including focus groups, usability tests, and Web site homepage design surveys to understand changing business environment in financial industry. Project resulted in three additional contracts with client.

· Opened Chicago office: hired staff, secured office space, drove local marketing efforts, supported sales presentations and negotiated Chicago-based partnerships.· Developed strategy to help large Midwest health insurance provider prioritize its online initiatives. Analyzed consumer, competitor and industry research. Engaged in executive interviews and.

· Formed business alliance with AT&T by presenting capabilities to senior management. Trained over 100 AT&T Account Executives. Presented educational workshops on Internet business applications at both AT&T Customer Seminars and Chicago Chamber of Commerce meetings.· Executed 5,000-piece Midwest direct mail campaign to promote awareness and generate sales.

Mba, Strategy, Marketing

Activities and Societies: Elected to Harbus newspaper Board of Directors. Selected as HBS Ambassador by Admissions Committee. Marketing.

Bba, Marketing, Computer Information Systems

Activities and Societies: Graduated with High Distinction

Education record

Activities and Societies: James B. Angell Scholar

Education record

Bachelor Of Business Administration - Bba, Marketing