Erika Olson Email & Phone Number

Chicago, Il, Us

The upcoming film, "Getting LOST" will cover the global phenomenon that changed television forever, as well as the devoted fan base that still celebrates the show to this day. The film is being produced by Ralph D. Apel and Taylor Morden, and is slated for release in 2024 to commemorate the 20th anniversary of LOST's 2004 premiere.LOST is among the most beloved and scrutinized shows of all time, and the documentary will explore both the legions of fans that loved the show ... and the backlash that followed one of the most controversial endings in television history.The film will be a collection of brand new interviews with the cast, crew and fan community, as well as archival footage from an unfinished 2010 LOST documentary.The story of LOST is a unique and mesmerizing tale of a show that came about at a time when -- for the first time ever -- the internet played a pivotal role in bringing the fans together. LOST was one of the first serialized network shows to engage in this new digital realm, and served as a gateway for many into the world of message boards and podcasts. A statement from director Taylor Morden:"LOST was a show that meant so much to so many people, including me! It came at a time when we all still gathered around the TV week to week to find out what would happen next. I want to make a film that celebrates the impact that the show had on the pop culture landscape, examines the missteps, and perhaps reveals the true meaning of LOST. Love it or hate it, LOST was a pivotal show and paved the way for the new golden era of television that we all know and love today."The film is still in production. You can follow along here:www.gettinglostdoc.cominstagram @gettinglostdoctwitter @gettinglostdoc

Chicago, Il

I began freelancing in 2007 after spending over a decade in the financial services and Internet consulting industries. In previous roles, I focused on marketing, web site strategy and research. I managed national and international user research projects of all types (interviews, focus groups, usability tests and more). In September 2023 I joined the team of the upcoming documentary "Getting LOST" as an Executive Producer.I also work on social media, Internet strategy, business consulting and writing/editing projects for clients across a variety of industries, including entertainment and media, sports, consulting, education, healthcare and financial services. I freelanced for Redbox from 2008 until 2024. I helped the brand launch and grow its social media presence beginning in 2009, was involved in nearly every step of the brand's social strategy, and wrote the majority of its Facebook and Twitter posts for the U.S. and Canada for 7 years. I also wrote social media posts for Redbox Instant by Verizon. But I mainly served as the chief film critic and writer for Redbox Unscripted, the company's entertainment site (blog.redbox.com). I have been a Chicago Film Critics Association member since 2010 and was on its Board as Communications Director from 2013 to 2016. I took an active role in helping to launch, fundraise for and publicize the Chicago Critics Film Festival (inaugural year: 2013), which now runs annually at the amazing Music Box Theatre. Previously I could be heard on WGN Radio's Bill Moller Show giving my take on new film releases.In late 2010, Wiley published my first book, Zero-Sum Game: The Rise of the World's Largest Derivatives Exchange. It's in the vein of Liar's Poker and Barbarians at the Gate, and is about the 2007 multibillion-dollar bidding war for the Chicago Board of Trade. (I was a managing director there at the time.)I also speak to high school, college and graduate school students about career options and following your passion.

Chicago, Il

I help inspiring and impressive MBA hopefuls put together their personal-best application materials. I also host the SBC admissions consulting podcast, "B-Schooled" and have a column on Poets & Quants.

Chicago, Il

I began freelancing for Philadelphia-based design studio Intuitive Company in 2008; in April 2017 I became a part-time employee of EY (which bought Intuitive in December 2015). I was on the EY Design Studio team within the Business Transformation group, where I wrote and edited content, as well as advised on content strategy, for clients across several industries. I was also the managing editor of my group's site at studio.ey.com.

Managed global marketing and advertising for the Chicago Board of Trade. Oversaw CBOT.com and all sales and marketing materials for the exchange's products and services.Selected by the CEO to be a member of the Chicago Board of Trade/Chicago Mercantile Exchange merger team; responsible for integrating the two exchanges' marketing and customer relationship management (CRM) functions.

Oversaw Client Experience, Programs and Communications for all Commercial Banking online applications, including the Chase Commercial Banking public site. Managed national research efforts to better understand user needs, including Chase Commercial Bank's first-ever technographic study (video-based customer research of business users interacting with our online products). Leveraged marketing and advertising materials across platforms. Prepared clients and sales teams for major events and product launches.

·Created marketing and sales strategy for Large Corporate, Mid-Corporate and Middle Market business segments. Developed materials (sales presentations, demos, marketing sheets, customer leave-behinds, an adoption guide and intranet content) and commercialization plans for emerging payments products. Created market perspectives for team use at industry forums.·Worked as the liaison between Event Marketing and Product Managers to organize events including the Consumer Payments Conference in New Mexico and two customer events at the NACHA Payments 2004 Conference in Washington.

· Analyzed new Global Treasury Services partnership and emerging payment product opportunities and assessed whether business unit should allocate resources to move forward. Researched companies, competition and industries to determine prioritization of ideas. Interacted with several different groups across the Bank to understand current projects and strategies in order to eliminate redundant efforts.· Presented to executive management at New Product Council (business unit head and direct reports) meetings, discussed merits of project options and recommended next steps.

Directed cash management and banking products, including credit cards and mortgages. Managed strategic partnership with MBNA: ran development of a loyalty rewards product, oversaw product marketing to customer segments, analyzed competitive programs. Created evaluation criteria to assess potential affinity mortgage relationships. Led Web team to redesign banking products Web site.

· Supervised development of $1 million Web site for major European pharmaceutical manufacturer: managed remote production team of nine people, investigated partnership opportunities, recommended strategic direction and outlined corresponding financial implications. Dermatologists currently use the site to diagnose patients. · Coordinated $400,000 consumer research effort spanning 10 countries across 5 continents: led 39-person team, conducted focus groups, created moderator guide, selected London-based research partner and presented results to client’s Director of Marketing in Paris. · Authored four consumer research articles published on prominent e-marketing site. · Invited to moderate a CEO panel on healthcare technology at Healthcare Interactive in Houston, Texas.

· Provided in-depth competitive analysis to develop online strategy for a top-ten U.S. financial institution. Directed national market research project including focus groups, usability tests, and Web site homepage design surveys to understand changing business environment in financial industry. Project resulted in three additional contracts with client: development of financial advice content module, analysis of “out of footprint” customer acquisition strategy, and design of online trading offering.· Spearheaded research that led to the creation of frequent dining program for a major credit card issuer. Conducted extensive interviews with restaurateurs across the United States and ran online surveys with customers. Successfully launched program, which is now leading provider of cash advance and revenue management services in the restaurant industry, with approximately 6 million customers.

· Opened Chicago office: hired staff, secured office space, drove local marketing efforts, supported sales presentations and negotiated Chicago-based partnerships.· Developed strategy to help large Midwest health insurance provider prioritize its online initiatives. Analyzed consumer, competitor and industry research. Engaged in executive interviews and provided ROI analysis.

· Formed business alliance with AT&T by presenting capabilities to senior management. Trained over 100 AT&T Account Executives. Presented educational workshops on Internet business applications at both AT&T Customer Seminars and Chicago Chamber of Commerce meetings.· Executed 5,000-piece Midwest direct mail campaign to promote awareness and generate sales, resulting in presentations to over 10% of prospects.· Managed development of six consumer goods Web sites.

Mba, Strategy, Marketing

Activities and Societies: Elected to Harbus newspaper Board of Directors. Selected as HBS Ambassador by Admissions Committee. Marketing.

Bba, Marketing, Computer Information Systems

Activities and Societies: Graduated with High Distinction

Education record

Activities and Societies: James B. Angell Scholar

Education record

Bachelor Of Business Administration - Bba, Marketing