Erik Farmer Email & Phone Number

United States

- Elected to an honorary position by peers due to strong industry expertise & technical proficiency.- Facilitate synergy and dialogue across global locations to enhance mining sector presence.

Chile, Peru, Colombia, Ecuador, Bolivia

- Oversaw all administrative duties for a newly opened division with a planned P/L of $5.0M, reporting directly to the CEO.- Spearheaded the successful launch and rapid growth of the South American division.

Salt Lake City

- Developed and executed market entry strategies for Chile, Peru, Colombia, Bolivia, and Ecuador.- Instrumental in the creation of the South American division and subsequent promotion.- Distribution channel revamped to ensure partnership with growth-focused partners.- Internal policies/procedures/capabilities reviewed and changed to ensure most efficient.

Salt Lake City, Utah, United States

- Implemented a market entry strategy for Mexico, securing a major distributor alliance and achieving triple-digit growth.- Relocated to Mexico as part of the strategy to drive regional expansion.

Greater Salt Lake City Area

- Managed OEM, Distributor, and End User Direct channels across the Intermountain, Eastern Pacific Northwest, and Northern Mexico regions- Executed a market penetration plan in Mexico, significantly expanding the customer base.- Pioneered an extended 3-month long training period at HQ which became the template for all senior-level new hires. - Achieved 12%.

Diamond Chain Division

• Mentor and lead strategy executive for the Strategic Account team.
• Dotted line oversight of District Sales team made up of both direct employees and rep agencies.
• Lead corporate liaison for all channel development activities at #2 customer with a focus on contractual National Accounts.
• Created and implemented Corporate Rebate Programs for large National Accounts like Procter & Gamble, US Gypsum, FMC, Coca Cola, and Pepsi Group.
• Lead role in developing strategy to effectively grow sales with high-profile OEM accounts in key industries of Mining and Construction Equipment, Agriculture, and Food and Beverage including: Bucyrus/Caterpillar, Astec.

• Managed 15 independent manufacturer sales representatives across the lower 48 US states resulting in increased sales and margins.
• Indirect Channel Management: multi-state distribution network including developing pricing strategies, joint manufacturer/distributor field sales calls, new product training of distribution channel, and refocusing.
• Direct Channel Management: developed new end user direct business model that included internal changes to order fulfillment process and establishment of program for in-plant service of equipment.
• Developed new programs for multi-plant national accounts, presented programs to corporate decision-makers and plant managers, supervised plant conversions, and maintained the business once established.
• Led trade focus project and identified new channel opportunity in strategic market of Roof Truss Manufacturing resulting in the development of a new end user direct business model.
• Successfully managed conflict with traditional distribution channel that was created during implementation of direct end user approach by moving distributors’ focus into previously underserved markets and applications.

• Responsible for all business development activities in the second highest grossing territory for one of the largest fluid power distributors in the US.
• Prospected, qualified, and strategically sold to Original Equipment Manufacturers within territory.
• Exceeded sales projections by at least 10 percent for three straight years.
• Accountable for over 2,200 accounts with gross revenue of $2.5 million.
• Worked closely with engineering team of largest OEM in assigned territory to develop component kit program, which increased sales to customer by 50%.
• Created a part-time telemarketing initiative that produced a 35% increased order rate on quote requests.

• Participated in the start-up and launch of company.
• Guided company from start-up status to over $4 million in gross annual sales in its first two years.
• Managed phone and in-person interface with customers that led to increased customer base.
• Developed and administered a corporate purchase program that established over 40 new customer accounts.
• Responsible for hiring, training, mentoring, supervising, and evaluating a sales staff of 15 people.