Erik Oliveira Santos ★★★★★ Email & Phone Number

Dublin, County Dublin, Ireland

Sojern is an American multinational marketing technology company that empowers travel marketers to move travellers from dream to destination. Powered by machine learning and travel data, Sojern is quickly becoming the #1 travel marketing platform serving thousands of hotels, attractions, airlines and destinations worldwide.Working as a Campaign Analyst, I support the EMEA Sales team at Sojern, providing campaign optimisation analysis, data analytics and insights through different types of reporting.Some of the activities developed:• Analyst responsible for managing EU EMEA Display campaigns and also support US and APAC campaigns.• Support Account managers by providing actionable recommendations and optimisations focus on optimal performance, such as budget allocation, troubleshooting set up issues, audience and creative performance.• Participating on different trainings to help educating Account managers and Adops team to set campaigns up for success by providing optimisation tactics.• Tracking campaign performance using Tableau and SQL queries to develop optimisation strategies in order to beat pre defined goals: ROI, CTR, CPA, CPL, CPM, etc.• Streamlined reporting and campaign tracking by automating reports with SQL queries.• Constantly developing strong relationship with Sales Team to ensure campaigns are setup for success by forecasting campaigns by reach and suggesting strategies pre-sales.• General knowledge of setup and optimisation of Facebook, SEM campaigns.Proficiencies: DV360, SA360, Xandr, Facebook Ad Manager, Excel & SQL, Tableau.

County Dublin, Ireland

Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.Working as Global Account Strategist on the publisher side of Digital Advertising. Supporting the Global Sales team at Google, providing data analytics and insights through reporting, optimization analysis and administrative data entries.Some of the activities developed:• Extracting data from large datasets & structuring it into digestible reports in order to provide collateral for sales teams to pitch to / deliver key business insights to stakeholders.• Automation projects: Leveraging SQL and advanced Google Sheets skills to automate the report generation process, create new datasets, and to increase operational efficiencies in the team in general.• Analysing data to identify inefficiencies and to provide recommendations for optimization tactics in order to drive revenue growth.• Consistently managing multiple requests from numerous stakeholders with varying deadlines and levels of priority, while maintaining a customer satisfaction score of 99.1%.• Liaising with cross-functional teams in order to find and provide solutions in more complex scenarios.Proficiencies: DoubleClick Ad Exchange, DoubleClick for Publishers, AdSense, AdMob, Excel & SQL.

County Dublin, Ireland

OVH is the 3rd largest internet hosting company in the world providing dedicated servers, IaaS, PaaS, shared and cloud hosting as well as domain registration.The company offers localised services in the main capitals in Europe and it has also expanded its services to the United States of America and Canada. My main responsibilities:• Execute the Sales Action Plan and report KPI’s to BU;• Ecommerce Management (product launching on the online store, curate key pages, content curation, merchandising/commercial plan, customer lifecycle);• Focus on online customer acquisition/digital sales;• On-site SEO (keyword, market/competitive research, pages and landing pages optimisation, research and implement SEO recommendations, work with content team to drive SEO in content creation/programming, track and report SEO progress);• Off-site SEO (plan and develop link building strategy: link outreach plan, broken links, sponsored posts, blog and forum commenting, video links, directory links, etc);• Technical analysis of the website such as speed, responsive pages, AMP, use of Schema and liaise with technical area to improve these items;• Paid Campaigns (SEA - Search Advertising, Display Campaigns, Retargeting);• Syncronise customer feedback and provide cyclical reports to the BU/BU Lead;• Track all online customer points of contact, using relevant tools (social reach and engagement monitoring tools);• Ensure achievement of monthly digital sales KPIs as well as sales performance indicators;• Identify possible improvements (market approach, products) and feedback with clear objectives to strengthen local performance;• Working in partnership with all internal teams: UX/CX teams, Content team, Product team, SEO team, Traffic team, Data Analytics team, Sales team, etc;• Drive sales actions and coordinate with other channel promotions, campaigns (calendar, briefs);• Lead local content creation and localisation of communications (Up-mails, banners, graphics).

County Dublin, Ireland

Xtremepush is a mobile app analytics and engagement platform. They allow enterprise clients to analyse their end user's in-app activity to better understand their clients. Based on this in-app activity the platform allows brands to segment, target, and automate engagement campaigns. The goal being to reengage and re-target their customers through push notifications and in-app messages.• On Page SEO (keyword, market/competitive research, pages and landing pages optimisation, research and implement SEO recommendations, work with content team to drive SEO in content creation/programming, track and report SEO progress) • Off Page SEO (plan and develop link building strategy: link outreach plan, broken links, sponsored posts, blog and forum commenting, video links, directory links);• Technical analysis of the website such as speed, responsive pages, AMP, use of Schema and liaise with technical area to improve these items;• Advertising: Paid Search, Display ads, Retargeting campaigns, using Google, Bing, Yahoo;• Content Organization and use of CMS (Wordpress);• Investment on Social networks, blogs (sponsored posts, ads, retargeting using Facebook, Twitter, LinkedIn, writing for social networks and blog, scheduling posts using Hootsuite).• Lead generation (managing conversions from the website, feeding daily report for sales team, conducting demos with prospects presenting our Mobile Marketing platform, especially for Brazilian market in Portuguese);• Reports (development of weekly and monthly reports about digital activities such as performance of digital campaigns: sponsored posts, search ads, display ads, retargeting activities, content analysis);• Data visualization and presentation;• Budget management (budget control, reports with all the investments monthly);

São Paulo Area, Brazil

Carvajal is owner of Guiamais, a web portal present 30 years in Brazil with national coverage that offer marketing solutions to generate business opportunities to micro, small and medium companies.Some of the services offered to the market are: Guiamais, one of the biggest search directories in Brazil, website development, pages in social networks, sponsored links campaigns management (more than 60,000 campaigns), and Viva Cupom, website with free discount vouchers to be used in the main stores in the country.• Product Management creating strategies to control product's life cycle managing sales, distribution, technical aspects;• Suplier’s management controlling performance, conducting meetings and developing new strategies to maximize results and optimize budget;• Mentoring and leadership of a small team (2 people - 1 assistant and 1 analyst)• Creation of Paid Campaigns like Paid Search, Display ads, Retargeting campaigns, using Google, Bing, Yahoo;• Implementation and survey’s monitoring to control quality;• Control different KPI’s about product’s performance;• Reports (development of reports about all activities developed such as performance of campaigns, sales strategies, etc);• Data visualization and presentation;• Budget management (budget control, reports with all the investments monthly);

São Paulo Area, Brazil

Serasa Experian present in Brazil for more than 45 years is one of the largest credit services bureau to companies and consumers.Some of the services Serasa Experian offers are: Credit solutions, Marketing, Certification and Data Consult allow constant companies growing in all the segments.• Product Management creating strategies to control product's life cycle managing sales, distribution, technical aspects;• Suplier’s management controling perfomance, conducting meetings and developing new strategies to maximize results and optimise budget;• Creation of Paid Search Campaigns and Display ads campaigns, using Google, Yahoo;• Implementation and survey’s monitoring to control quality;• Control different KPI’s about product’s performance;• Reports (development of reports about all activities developed such as performance of campaigns, sales strategies, etc);• Data visualization and presentation;• Budget management (budget control, reports with all the investments monthly);

São Paulo Area, Brazil

Nissin Ajinomoto is present in Brazil for more than 50 years with a penetration more than 51% in all the country. It is the owner of different types of Instant noodles and market leader in this category in Brazil with more than 1,5 billion packs sold yearly.The company offers to the market 8 product lines with different characteristics and more than 30 products available with one of the biggest distributions around the country.• Product Management creating strategies to control product's life cycle managing sales, distribution, penetration, market share;• Brand Management to maintain brand’s position through market controlling online mentions on social media and other online channels, creating new and attractive packages, always following brand key created for each brand;• Product development to create new flavors, improving current product, cost's reduction, conducting sample’s tasting and following production’s process with technical team;• Liaising with Advertising, Communication, Designing and PR companies;• Implementation and survey’s monitoring to control customer’s perception about product;• Use of Nielsen (marketplace audit) and Kantar World Panel (consumer panel) to control different KPI's;• Reports, data visualization and presentation;• Budget management related to all investment;

São Paulo Area, Brazil

Dante Pazzanese Institute of Cardiology is one of the largest institutes to develop research, teaching and assistance in cardiology.Founded in 1954 by Dante Pazzanese, a physician and experient surgeon in cardiology and it was the place for the first medical residence in cardiology in Brazil. • Marketing and Communication management developing strategies to target different groups (patients, relatives, employees, politicians);• Brand Management to maintain brand’s position through market developing new logo and positioning it;• CRM program development targeting politicians with the intention to increase number of sponsors for some programs and actions;• Design of ad pieces, banners, leaflets and all advertising material necessary;• Implementation and survey’s monitoring to control quality;• Endomarketing program development to increase employee's satisfaction;• Reports, data visualization and presentation;• Budget management related to all investment;

Tableau Desktop Specialist, Data Processing

Postgraduate, Digital Marketing & Online Strategy, Nfq Level 9 - 2015 - 2016

Postgraduate Course in Digital Marketing including: Digital Planning SEO Strategy (Onpage & Offpage SEO) Digital Campaigns (Paid Search.

Certificate In Online Marketing And Digital Strategy, Certificate In Online Marketing And Digital Strategy (Icm) - 2015

Digital Strategy and Planning Online Marketing Measuring Digital Campaigns and Engagement Analysing Sales Funnel and Understanding Key.

Master’S Degree, Marketing And Communication, Mba In Marketing And Communication, Marketing, Nfq Level 9 - 2013 - 2014

MBA in Marketing and Communication

Post Graduation In Health Marketing, Health Marketing

Postgraduate Course in Health Marketing

Bachelor Degree In Advertising And Marketing, Degree In Marketing And Advertising

Marketing and Advertising