Erin Thomas Email and Phone Number
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I am passionate about enhancing the performance and reputation of the world’s best brands. Over 20 years of experience in sustainability, philanthropy, communications and marketing, I’ve developed a strong reputation for strategic planning, data-driven decision making and excellence in execution. In work and in life, my best outcomes are born from collaboration and a sense of purpose.
Pepsico
View- Website:
- pepsico.com
- Employees:
- 130301
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Senior Director, Pepsico Beverages North America CommunicationsPepsico Feb 2021 - Present -
Senior Director, Pepsico FoundationPepsico Feb 2018 - Jan 2021* Oversee annual budget of approx. $30M in international grantmaking * Develop and execute global investment strategies to increase waste management and women’s workforce readiness by identifying nonprofit partners, designing and implementing effective grants. This includes the development and execution of an $18.2M grant with humanitarian organization CARE to increase food security, gender equity and sustainable farming among 5M female farmers in 6 countries * Led Foundation’s first waste programs, committing $48M to leading partners over 2 years * Manage a $3M annual communications budget and award-winning marketing programs designed to catalyze capital (All In On Recycling generated $28M in co-funding in 18 months) and enhance reputation (Closing the Crop Gap campaign drove 10% lift in favorability towards product purchase). Increase global media impressions +32% YOY; deliver ave. 6.5 billion impressions annually * Create exciting, new employee engagement programs to increase unity, pride and social impact with $1M annual budget. Employee volunteer participation +46% YOY * Lead and develop a team of 4 direct reports and multiple external agencies -
Senior Director, Sustainability CommunicationsPepsico Jun 2014 - Feb 2018Purchase, New York, United States* Write and design the company’s award-winning global sustainability reports, transforming team’s output from annual update on progress to multichannel, continuous engagement strategy with targeted stakeholders * Contribute to the development of the company’s enterprise-wide, second-generation sustainability goals, throughout year-long research and external engagement process which delivered science-based, time-bound targets * Architect and execute an integrated global communications launch strategy for company’s reset sustainability goals involving NGO, academic, earned media, digital, social, internal, conference and shared channel engagement. 31M impressions and 6.5M digital engagements in 2 month launch period, disciplined coordination delivered balanced earned media globally * Leverage traditional content and distribution models while investing in campaigns to increase engagement with corporate sustainability agenda among emerging publishers and influencers. 432% increase in engagements in corporate sustainability content over 3 year period * Train and deploy company executives and sustainability spokespeople in high-value business and sustainable development forums (50+ annually), maximize positive corporate exposure * Manage and support 3 direct reports. Effectively manage $1.5M+ budget and multiple external agencies -
Director, Executive Communications, Chairman & CeoPepsico Feb 2009 - Jun 2014Purchase, New York, United States* Manage and co-author speeches, presentations, letters and video scripts (50+ annually) * Systematically leverage content for other executive speakers and syndicate across channels * Develop and executive in-market travel protocol and communications plans (~10 countries annually) * Create a comprehensive, digital archive of 10 years of speeches, public appearances and content * Publish the company’s printed and digital Annual Report and corporate reporting app * Serve as Chief of Staff to EVP Global Communications * Lead content and logistics for quarterly webinars for 200+ person global communications team, monthly executive committee meetings and bi-annual executive committee offsite meetings * Publish quarterly communications progress reports for Board of Directors and global team’s annual strategic plan * Lead and develop a team of 2 direct reports. Effectively manage $1M budget and multiple external consultants -
Marketing Senior Manager: Full-Price Retail StoresPolo Ralph Lauren Jan 2007 - Jan 2009New York, New York* Lead direct mail and email marketing for Childrenswear, Women’s brands and Home Collection including database segmentation strategies (~20 direct mail pieces, ~200 emails annually) * Design and deliver sales-driving in-store events (10+ annually with ave. sales lift of 25%) * Lead continuous engagement with all sales professionals on marketing programs and products featured to support sales, managing global database of marketing resources * Partner with American Express and luxury property managers to drive incremental sales and expand client base * Develop and execute annual engagement plans for highest-value client through close collaboration with all GMs -
Marketing Manager: Vertical Retail Concept Rugby Ralph LaurenRalph Lauren Jan 2006 - Jan 2007New York, New York, United States* Use in-store talent and resources from in-house advertising agency to create marketing website, demonstrating the ROI for a full ecommerce website (achieved). Ecommerce website generated $2.4M revenue in first month * Lead marketing plans and sales-generating, influencer store events in 10 stores across the US (20+ per quarter) * Drive seasonal photo shoot process to provide imagery for all marketing activities including regional and national print ads, brand’s first online advertising strategies with geo-targeted ads that drove traffic and sales, and content development and database segmentation strategy for email marketing (~50 annually) * Execute the brand’s first editorial exposure in Elle Magazine, resulting in a 10-page feature in the September issue * Effectively manage $.5M budget and multiple external agencies -
Corporate Communications ManagerRalph Lauren Jan 2005 - Dec 2005New York, New York, United States* Contribute to editorial and trade media coverage across corporate brands and initiatives: US Open, New York & Milan fashion weeks, Board of Director Meetings, Annual meeting, investor and analyst events * Project manage Ralph Lauren’s inaugural automobile installation Speed, Style, and Beauty: Cars from the Ralph Lauren Collection at the Museum of Fine Arts, Boston, which subsequently traveled to The Louvre * Project manage corporate philanthropic initiative, Pink Pony Day, breaking historic fundraising record and coordinating multiple executive presentations and overall communications strategy * Write daily news summary for distribution to 14K global employee, regular Board of Director communications and company press releases * Maintain SVP files, expenses, schedule and travel * Lead and develop a team of 2 direct reports. Effectively manage $2M budget and multiple external consultants -
Office Of The Chairman & Ceo, Executive AssistantRalph Lauren Jan 2003 - Dec 2004New York, New York, United States* Manage external engagement schedule and commitments * Write all professional correspondence and author public relations materials * Manage guests in executive office and arrange the Chairman’s schedule, transportation and accommodations * Manage appointments of multiple executives
Erin Thomas Skills
Erin Thomas Education Details
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English Literature And Communications -
Charleston Catholic High School
Frequently Asked Questions about Erin Thomas
What company does Erin Thomas work for?
Erin Thomas works for Pepsico
What is Erin Thomas's role at the current company?
Erin Thomas's current role is Communications Strategist - Expertise in Sustainability, Social Impact and Employee Engagement.
What is Erin Thomas's email address?
Erin Thomas's email address is al****@****aol.com
What is Erin Thomas's direct phone number?
Erin Thomas's direct phone number is +163140*****
What schools did Erin Thomas attend?
Erin Thomas attended Denison University, Charleston Catholic High School.
What are some of Erin Thomas's interests?
Erin Thomas has interest in Human Rights, Environment, Health.
What skills is Erin Thomas known for?
Erin Thomas has skills like Management, Strategic Planning, Strategic Communications, Public Relations, Social Media, Marketing Strategy, Marketing Communications, Corporate Events, Retail, Social Media Marketing, Advertising, Speech Writing.
Who are Erin Thomas's colleagues?
Erin Thomas's colleagues are Deepak P., Delarious Zanders, Emilio Belotti, Alhadeel Alsaleh, Assoc Cipd®, Jaron May, Cj Pedone, Mba, Duane Roland.
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3 +150370XXXXX
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Erin Thomas
Grand Prairie, Tx2gmfinancial.com, gmail.com1 (800) 2XXXXXXX
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Erin Thomas
Social Impact Leader | Building Coalitions, Programs, And Partnerships That Advance Equity And Create OpportunityPortland, Or2gmail.com, factoregon.org -
2bechtel.com, target.com
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