Erin Johnson Email & Phone Number

New York City Metropolitan Area

New York, New York, United States

New York, New York, United States

• Strengthened TikTok content strategy and managed a production schedule based on trending videos and internal initiatives • Worked on the social team to create over 50 TikToks, generating 112K views in less than 6 months• Managed Moda’s Instagram Community, including curating tagged photos, using the brand voice to reply to comments and direct messages, and coordinating UGC content• Scaled up Pinterest strategy with the implementation of idea pins and generated over 800 million impressions with over 100K in revenue• Supported social-first photoshoots with sample logistics and content creation, worked cross-departmentally with the buying team to identify critical investments and priority brands• Partnered with creative and editorial teams to create and execute storytelling content for Instagram• Analyzed monthly performance across all social platforms to inform and improve social strategy

Remote

• Executed firm’s vision and developed strategy for marketing and public relations• Curated daily social media content, weekly email blasts, and blog posts• Aided in website design and maintenance through Squarespace• Managed and updated online shop inventory using Ecomdash and Shopify

Athens, Georgia, United States

• Served as 1 of 7 Panhellenic Council Executive Board Members to foster collaboration amongst 19 sorority chapters comprised of ~5,000 women, as well as act as a liaison to administration and staff when planning new initiatives and improving Greek Life policy• Held interviews of ~400 applicants with a final selection of 120 recruitment counselors who carried out the formal recruitment process of ~1,800 potential new sorority members in August 2021• Led 120 women through being recruitment counselors and role models for ~1,800 potential new sorority members.

Austin, Texas, United States

• Created content for SUPPLY's social media (flat lays, reels, posts)• Designed marketing pieces to be included with orders • Fulfilled and curated memo orders for interior designers • Assisted in the showroom with sales and fabric + wallpaper pulls• Gained experience with Shopify, Zoho, Excel, and Photoshop

Athens, Georgia, United States

• Collaborated with nine team members to relaunch our client’s apparel brand on social media channels• Designed digital content to align with the client’s goals and values to effectively connect with its target audience• Collected and analyzed data to measure the effectiveness of social media and marketing strategies

• Developed social media strategy for AHRD’s Instagram account.• Planned and supervised virtual events on Facebook and Zoom.

Athens, Georgia, United States

• Established a system to hold members accountable for getting involved on campus.• Motivated members to join student organizations and participate in the sorority. • Organized events to incite stronger relationships within the sorority.

• Contributed to recruitment efforts on campus at the University of Georgia.• Supported Camp Ozark through social media endorsements. • Advocated for working at the camp by speaking to student organizations.

Mt Ida, Ar

• Cared for and cultivated relationships with a cabin of 12-15 kids along with a co-counselor.• Ensured the safety of children ages 7-17 while lifeguarding, obtained Red Cross CPR Certification. • Coached and mentored a team of 12-15 children in daily sport competitions.

Bachelor'S Degree, Advertising, 3.78/4.0

Activities and Societies: Minoring in Business and Fashion Merchandising. Sophomore Leaders' Circle, AdClub, UGA Relay, UGA Miracle, Kappa.

Education record