Erin Copeland Email & Phone Number

Colorado, United States

• Develop, implement and execute overall marketing strategies for 3 hotels, 6 restaurants and 1 brewery • Lead and mentor an efficient team of marketing & design professionals• Lead and foster PR agency partnership • Set strategic direction for marketing initiatives: brand management, graphic design, content creation, social media, email marketing, print & digital advertising, website design, public relations, influencer relations, corporate and concept events, internal communications• Develop external and internal brand messaging and guidelines to ensure brand consistency across all aspects of the brand experience• Collaborate with other departments to guide a unified approach to initiatives and guest experience• Create and implement effective processes to ensure focus, efficiency and growth • Own and lead marketing budget strategy• Lead new restaurant opening branding efforts and interior design decisions• Source and lead professional photography and videography • Perform hands-on work on tactics, events and other organizational programs and activities

Colorado, United States

Graphic design and marketing services

Dallas/Fort Worth Area

• Led design process from concept generation through production • Arranged conference sponsorships and participation• Acted as brand steward for healthcare sector to ensure compliance of re-branding effort• Coordinated and oversaw photo shoots

Irving, Tx

• Conceptualized and designed graphics for digital and print projects• Spearheaded email marketing strategy, creative process, planning, data analysis and budget maintenance• Oversaw aspects of social media program including strategy, customer service, reputation management and content approval and managed blogger and influencer strategy

Irving, Tx

• Managed creative process (conceptualization, design, pre-flight, proofing and approval, press checks, production and fulfillment)• Produced a wide range of consumer facing and internal marketing materials including POS displays, signage, activity sheets, menus, products and apparel, prizes, promotional logos, email marketing, social media content, web content and newsletters• Coordinated and oversaw photo shoots, sourced photographers, created shot lists and edited final images

Plano, Tx

• Acted as direct point of contact for restaurant clients throughout completion of print production, email marketing and direct mail campaigns• Performed proofing and approval, file transfers and press checks for creative pieces• Managed testing and approval of monthly email marketing campaigns

Plano, Tx

• Lead creative process for both brands• Coordinated and supervised monthly photo shoots• Managed email marketing for both brands (design, versioned list creation, testing, execution and data analysis)• Maintained web content via central management system

Stillwater, Ok

• Designed digital and print adverting as well as materials for grassroots marketing initiatives and managed print production process for corporate office and 22 dental offices across 6 states• Negotiated advertising contracts• Developed effective processes for distribution of 5–10 direct mailings to over 30,000 households per month • Coordinated and executed operations of media and grand opening events to promote community awareness• Ensured advertising remained in compliance with state dental board regulations

Dallas, Tx

Dallas, Tx

Bachelor Of Science (B.S.), Marketing

Graphic Design

College Prep