Erin Pfeifer, Cspo Email & Phone Number

Boulder, Co, Us

Boulder, Colorado, United States

Founding team member of Lead Belay, a B2B2C peer-based leadership development platform serving participants in 25+ countries and from 70+ companies including McKinsey & Company, Ball Corporation, Eli Lilly, Kraft Heinz, John Deere, Wendy’s, and Discover.» Led product development for Lead Belay’s G2M product and user platform; gathered system requirements and leveraged Agile methodologies to manage the product backlog while ensuring stakeholder alignment» Built and deployed a fully custom digital learning solution that included secure user authentication, a dynamic user portal tailored to distinct L&D programs, Stripe integration, performance appraisal tools, and self-assessments with automated, personalized outputs» Developed and maintained the product roadmap, executing quarterly updates and reprioritizations with consideration to strategic goals, an evolving target market, and the competitive landscape » Scoped projects by business context and led the company's CX content design and optimization strategy» Designed and directed the brand: named the company, built & positioned the brand, designed the logo type, wrote the slogan & taglines, designed the digital brand guide, and created and implemented the digital product design system» Managed end-user research and testing initiatives; organized and centralized user insights; communicated, clarified, and aligned CX goals across multi-functional internal teams» Evaluated and recommended technology solutions, building an effective, scalable tech stack to meet the company's short-term needs and long-term goals

Golden, Colorado, United States

[Largest global online retailer] | Internal Executive Leadership Development Simulation Software | Product Strategy» Coordinated with international stakeholders, interviewed end-users, and collaborated with instructional designers using Scrum to produce early proof-of-concept and prototype of simulation software that allows leadership executives to practice new and needed skills in a hyper-realistic and interactive environmentAbbott Laboratories | Global Account Manager Training Program | Product Strategy & Design» Worked with client executives to identify new learning objectives, developed user stories and backlog, and collaborated with instructional designers to update client’s custom L&D programs and software McDonald’s | Business & Financial Acumen Development Program | Product Strategy & Experience Design» Leveraged insights from user interviews, usability studies, and user segmentation profiles to develop an immersive professional development learning journey for franchise managers to develop the skills needed to excel in their role

Boulder, Co

» Studied user-centered product design full-time in an immersive, studio-based program emphasizing Agile, rapid prototyping, and product development lifecycle best practices» Participated in real-world design sprints for companies including AT&T, Gaia, The Integer Group, & Mars Wrigley» Practiced the digital product design process beginning-to-end, including applying user research methodologies and synthesizing outcomes to produce user personas, journey maps, concept sketches, wireframes, user flows, comps, prototypes, and client-ready presentations» Special focus on user-centric experience design, mobile-first design, and designing for accessibility & ADA compliance

Boulder, Colorado, United States

Strategized, produced, and coordinated integrated marketing campaigns across 20+ internal departments, successfully increasing audience engagement, alumni giving, & undergraduate, graduate, & PhD enrollments.

Columbus, Ohio, United States

» Oversaw marketing initiatives for a regional brewery with $3.6 million in annual sales» Expanded social media following by an average of 57% over 14 months across three major platforms» Designed, developed, and launched a new eCommerce website while expanding the brand’s digital presence

Columbus Grove, Ohio, United States

Big Lots!, Inc. | Digital Marketing Team | SEO Copywriter & Content Designer» Produced keyword-rich landing page copy and targeted content for email campaigns, digital ads and social media while coordinating product photoshoots for the company’s new e-Commerce websitePOSSIBLE (now WPP) | Target Corporation | UX Researcher & Writer» Developed user journeys focusing on data-driven insights on the most common pain points and need states that people with disabilities experience in today’s retail spacesSMAK Strategies | Spyder | Content Producer & Designer» Conducted audience research, developed branding assets, and produced digital media contentRadiant Labs | Website Designer & UX Copywriter» Redesigned the company’s website, optimizing for mobile responsiveness, user flow, and messaging

Boulder, Colorado, United States

» Coordinated the collection of toxicological data and participant dosing schedules for a year-long human health study pertaining to safe dosing levels of athletic performance supplements» Researched and synthesized peer-reviewed literature, edited scientific manuscripts, and formatted abstracts to journal specifications» Organized content marketing initiatives and email campaigns; analyzed business development results» Implemented post-acquisition company rebrand across marketing collateral and internal communications

Master Of Arts, Strategic Product Design

Studied user-centered product design in an immersive, studio-based program emphasizing rapid prototyping, agile methodologies, and product.

Bachelor Of Science, Journalism

Completed a four-year undergraduate program through the EW Scripps School of Journalism. Core coursework included Communication Law.