Erin Mccormick Email & Phone Number

Greater Chicago Area

La Grange, Il

- Manage at-home baking business providing goods for events, holidays and special occasions- Manage all new business efforts via referral program; budget and profit-margin analysis - Develop, manage, and execute all business marketing plans via social media and print- Manage inventory of all goods and branded packaging materials

Hobart, In

6 month contract position to manage marketing efforts for bakeryDigital Marketing:- Social Media Management: daily posts/engagements to promote events, products, news; increased audience base by 20%- Email Newsletter Management: develop content for monthly newsletters, email database management- Website Management: manage/update website information (business hours, events, etc)Branding:- Create and develop brand style guide, logo extensions, and production of branded event materials (tents, banners, signage)- Create and produce all branded print materials including product brochures and in-store signageCustomer Loyalty- Establish customer loyalty program with app technology flok New Business Development:- Research and generate new customers/organizations to participate in pie fundraiser program- Research and provide recommendations for local marketing investment opportunities including local event sponsorship, radio advertising, groupon/livingsocial offers, etc

Deerfield, Il

- Develop and execute integrated marketing programs that support objectives of retail Health & Wellness division; division inclusive of vitamins and supplements, diet and fitness, and home health care solutions- Write marketing briefs; collaborate with category management and agency teams on campaign strategy, direction and execution- Program lead for New Year “Resolutions” campaign - work inclusive of: Program concept, National TV, National radio, Digital/Social integration, Price feature plus, Direct mail, In-store signage, In-store radio- Work directly with external Joint Business Partners/customers to execute Walgreens and JBP led marketing initiatives; collaborate with internal Private brand teams when applicable- Key partners: Bayer, GSK, Johnson & Johnson, Nature Made, Nature’s Bounty, Pfizer, Swisse, Think thin

Deerfield, Il

- Develop national brand activation programming for Skinnygirl® Cocktails with shopper marketing focus- Support brand growth from 100,000 to 1M+ case brand in 3 years- In-store programming assists brand to become #1 spirits brand in Target (2013)- Develop national brand activation programming for Courvoisier® Cognac with experiential marketing focus- Manage planning, development, and execution of 9-month experiential sampling program across 10 US markets- Manage Shaquille O’Neil’s All-Star Comedy Jam Tour partnership; event sampling and promotional support- Write brand activation briefs; collaborate with agency teams on campaign strategy, direction and executionManage direct report, Brand Activation Coordinator; employee development and project management- Create and present national brand activation plans to annual US-based sales conference (over 300 attendees)

Deerfield, Il

- Manage activation of EFFEN Vodka and tequila portfolio- Support Activation Managers with national POS buy opportunities for local field marketing and sales teams- Manage brand budgets from agency scopes to daily invoicing- Initiate legal submissions for brand programming with Industry Affairs and Intellectual Property departments- Organize and facilitate national POS buy opportunities for local field marketing and sales teams

Deerfield, Il

- Support Activation Managers with national POS buy opportunities for local field marketing and sales teams - Initiate legal submissions for brand programming with Industry Affairs and Intellectual Property departments- Initiate brand packaging and redesign projects with plant/production specialists- Lead on planning and development of internal brand launch and sampling events

Chicago, Il

- Executing Corporate Sponsorships with excellence- Daily activation of over 30 Chicago Bears corporate sponsor accounts- Assist in planning, execution and operation of Bears fan events and client hospitality events- Manage Bears ‘Partner Playbook’ email newsletter; content planning, write articles, and compile distribution list

Chicago, Il

- Client services focus; coordinate sponsor and department promotional events- Day of game promotional duties; giveaway item distribution lead and pre-game on-field client support- Develop and compile new sponsor proposals and reports for sales team- Manage and organize all sponsor game requests; department liaison with White Sox ticket office