负责管理大市场部，包括市场品牌、线上业务、销售支持、创意设计4个部门，19人团队。2022年协助线下业务实现1亿元；主导线上业务增长96%，1306万元。工作职责主要包含：1.部门整体工作规划（市场品牌、线上事业、商务合作、大客户营销、宣传统筹、新媒体运营策略等）、预算编制，各项工作的管理、支持、指导、复盘和改进；2.线上业务（爱宠、小医配齐、天猫旗舰店、京东旗舰店、抖音旗舰店、京东自营旗舰店、波奇华元维漫迪曼等授权网商）销售目标规划、主推产品方向、新产品方向、营销政策、宣传规划，各渠道营销总结、问题与解决方案以及下月销售目标营销计划；3.线下直营、大客户、经销商促销规划、复盘总结和提升；4.全渠道价格体系管理，产品定价策略，网控政策和措施；5.大客户各类项目+公司重点项目策划；6.协助销售部完成经销商、大客户策略（返点&权益设计等），管理制度完善，相关事务讨论与落实；7.部门组织架构与职能规划、团队管理、培训&成长。部门：市场部汇报对象：总经理

From the beginning of the enterprise, I quickly set up a "market brand center" in Shanghai, and completed various projects from "0" to "1". We have completed 14 brand building and communication projects, nearly 300 new media articles, 3 market cooperation projects and nearly 100 designs. During this period, the monthly income of BlueCross Capital increased from 50 million yuan to 150 million yuan. For more than 3 years, I worked in JinZhuan Finance and BlueCross Capital.The main works of the two enterprises is similar, as follows:1. Make brand planning, project planning, media communication strategy according to the needs of enterprise development, and 【maximize ROI】 for marketing activities effect.2. Management and maintenance the core projects to create a good corporate culture，【Improving customer and employee loyalty】3. Responsible for the business magazine, as well as controlling all press releases and articles to ensure compliance and communication effect, 【Increasing brand attention and reputation】;4. Explore opportunities for cooperation, through event marketing, news communication, cooperation projects and offline activities, 【enhance brand awareness and competitiveness】5. Manage Website and WeChat, deliver company news and Financial Information, 【Promote Customer loyalty】；6. Organize to shoot enterprise promotional film, establish and improve enterprise CIS system, control the quality of advertising design, 【Maintain brand compliance and unity】;7. Provide marketing materials, gifts, and etc. 【Promote customer conversion rate】;8. Supervise and promote the quality of marketing work of each branch, 【enhance market competitiveness】；9. To guide the customer activities, 【standardize and guarantee the quality】；Leading the 6-person team of market brand center and 16 Branch Marketing Personnel.

Responsible for the AceBridge’s communications and marketing activities in China, including strategic marketing planning, marketing optimization, brand, cooperation and product positioning, advertising, public relations, online campaign&offline events, lead-generation, CRM, thought-leadership promotion and internal communications.1. Be concerned with products and market information, create marketing plan within budget;2. Set up KPIs for marketing members, manage the marketing team to make sure they can reach the KPIs, such as resource exchange, offline events, website data and co-operation projects, etc.;3. Enhance brand awareness, increase the website & APP’s users and their active rate; 4. Drive co-operation, including on-line and off-line for viral marketing or branding;5. Analyze market data, review market trends and provide data on competitor activity and products;6. Design marketing materials, including articles, presentations, brochures, press releases, company newsletter, event announcements, trade show passes, thank you letters, etc. 7. Marketing research, data analysis and reporting;8. Other responsibilities assigned.

Ushi.com(Ushi.cn), SocialBeat: Chinese LinkedInInternet / Business Social Network ServiceUshi.com is China #1 and the most active Business Social Network Service Platform that is connecting China's white collar professionals and entrepreneurs via mobile phones and PCs, making it easier to find new customers, jobs, experts, and contacts; official launched in Oct, 2010; till now, has 850,000 professionals by 100% pure viral, including 15000+CEO, 7000+CTO, covering 85% of VC&PE industries.Job Description:‧ Create and execute marketing objectives, strategies and actions in line with company vision/mission‧ Drive co-operation, including on-line and off-line for viral marketing or branding‧ Manage, co-ordinate and execute the promotion programs‧ Manage Social media camaign, SEM/online-AD/EDM agencies, PR/ePR vendors, event vendors‧ Design marketing materials, including articles, presentations, brochures, event announcements, trade show passes, thank you letters, etc.‧ Marketing research, data analysis and reporting‧ Plan and control the budget. Selected Accomplishments:‧ Average 1 online campaign,1 events and 2 cooperations monthly. ‧ Vendor procurement: DGM, MediaV, Emar, ADway, Darwin, Haoye, Lecheng, 3G, Topen, Lecast‧ Take charge of SEM and Navigation site projects;‧ 2012.5 China Social Networking & Talent Management Summit 2012（http://www.ushi.com/sntm）, take charge of mini-site, banners( on Ushi.com and outside websites), e-newsletter, eDM and keynote speaker invitation,Participants invitation, etc.‧ 2012.3-Present Cooperate with Feimalv for online brainstorms and offline events ;‧ 2011.10 Cooperate with HTF;‧ 2011.9~10 230k new users within 1.5 months by Invitation Campaign that cooperated with Xiu.com, ihaveu.com, Fclub.cn;‧ 2011.8, CIC conference @ BJ Internatianal convention center ,1500p;‧ 2011.5~8 Strategic cooperation with CBN; ‧ 2011.4 100k new users within 2 months by CPA/CPC/Co-branding/resource exchange.

1. Take charge of marketing projects, planning the yearly marketing plan and budget to reach the sales target; 2. Be responsible for the brand of firm, control the style of image in consumers; 3. Building team for special project with allocating staffs, help team members to accomplish every mission; 4. Make planning to update the campaign on website, planning the VIP members' event, try to promote the buying rate of consumer and the average costing per people; 5. Choose the best marketing scheme to rise the number of VIP member, active VIP members to buy goods from website after analysed the date; 6. Be concerned with the stratagem and brand of firm.

1.Planning promotion campaigns in different occasions; 2.Manage all the teams from different departments in promotion campaigns; 3.Building team for a special promotion campaign with allocating staff, and summarizing the whole project; 4.To analyze a completed campaign and profits improvement; 5.To make promotion plans and arrange the related resources; 6.Other responsibilities assigned.

1. Market research, collect and analyze the data and information; 2. Supervise team members to plan the product strategy, sales promotion strategy\PR events, etc; 3. Review and summarize all kinds of events; 4. Manage VIP Center\sales ground\presents spot, supervise team members to finish work on time; 5. New staff training.

1.Design VI for clients; 2.Design and Edit Direct Mailing Advertising ; 3.Design for business projects, and be responsible for the design team; 4.In charge of advertisement materials; 5.New staff training.