Esabel Williams Email & Phone Number

Remote

Tallahassee, Florida, United States

• Coordinated and managed simultaneous projects from conception through completion for 15+ high-profile clients including Pilot Pens, American Sugar Refining Group, Belize Tourism Board, and more.
• Initiated, developed, drove, and revised schedules between Account Services, Creative, Studio, and other inter-agency partners.
• Communicated scheduled deadlines and provide effective warning when deliverable due dates may be in jeopardy.
• Monitored and liaisoned between all appropriate departments on project development while maintaining orderly and up-to-date files for record.
• Organized team briefings, internal reviews of creative, and all other meetings needed to complete any given project.
• Led and facilitated onboarding for creative freelancers.

Tallahassee, Florida, United States

• Developed, proofed and submitted over 50 high-detail branded response decks for new business opportunities.
• Represented the agency in day-to-day communications and acted as point of contact for potential clients.
• Coordinated submission requirements, deadlines and conducted supplemental market research.
• Managed brand standards for internal and external projects.

Baton Rouge, Louisiana

• Created concept art in Adobe Suite for the Transit and Airport Team’s local and national sales divisions, including billboards, bus wraps, airport signage and educational materials.
• Supported senior-level staff with market scan research.

• Analyzed insights from qualitative and quantitative research to create a multiplatform social media campaign with the goal of increasing brand awareness and engagement.
• Strategized alongside client to develop rebranding plan.
• Designed and implemented materials for client rebrand including logo, social media content and posting guidelines.
• Formatted pitch deck and plansbook for campaign reveal.

• Led eight directors and delegated creative and communication tasks weekly.
• Planned, sourced and proofed content for public relations and social media platforms, such as the chapter website, Facebook and Instagram.
• Published weekly mass emails, managed 300+ roster and Bylaw databases, and designed advertising content.
• Collected footage and produced highlight videos as well as 10-15 minute recruitment videos to attract potential members.

• Invited and coordinated industry leaders to be guest speakers at bi-weekly meetings.
• Planned and organized semesterly activities and meetings.
• Researched and coordinated the end-of-the-semester trip for 20+ students to tour Austin, Texas Ad Agencies and UT Austin’s Master's in Advertising program.

Louisiana

• Designed in Adobe Suite to develop creative content such as branded infographics, event invitations, presentations and advertisements.
• Executed 35+ AP style articles to welcome new employees and focal point LWCC company culture.
• Worked with the LWCC intranet to publish internal and external communications.

Bachelor Of Arts - Ba, Mass Communication/Media Studies

Bachelor of Arts in Mass Communication with a concentration in Digital Advertising, and a minor in Business Administration.

High School Diploma