Esther Chan Email & Phone Number

New York, NY, US

New York, NY, US

Spearheaded the Digital Marketing activities for Asia Pacific whilst supporting Demand Marketing and PR in Rest of Asia, ANZ, India and Taiwan.

New York, NY, US

Responsible for the development and execution of local marketing demand generation and PR plans for Medidata in Australia, New Zealand, South East Asia, India and Taiwan, with close collaboration with the regional and global marketing teams. Paid and social media lead in Asia Pacific - spearheading the SEM, paid and organic social media awareness and.

Langley, Berkshire, GB

Responsible for implementing the Travelport Marketing Automation strategy within Asia Pacific, by driving the adoption of Eloqua and other marketing technologies to enable effective communication with Travelport customers. Regional superuser for Oracle CRM, Eloqua, Oracle SRM and regional ambassador for social media in APAC. Overall Project Manager for.

Staines Upon Thames, Surrey, GB

Responsible for the development of local marketing plan and execution for prevero's expansion into Asia-Pacific Region.Assisted in the integration of prevero Asia Pacific's regional office into Unit4 Asia Pacific regional office in November 2016 after Unit4's acquisition of prevero in July 2016.

Geneva, Geneva, CH

• Generated leads through online and offline marketing campaigns i.e. seminars, exhibitions, webinars, web listings, partners and associations’ collaboration, and ensured that leads are followed-through by the sales team
• Identified key events and conferences to attend in the region and arranged the logistics and manpower needed
• Liaised with external conference organizers and associations to arrange for speaking slots and prepared speakers’ biography and presentation slides
• Produced marketing collateral, materials, and premiums based on global guidelines and templates and monitored the inventory level, and reproduced when needed
• Generated content for quarterly newsletters, EDMs, brochures, case studies, customer stories and training course outlines
• Worked closely with both internal design team in Manila and external designers to produce online and offline collateral for in-house seminars and external conferences and exhibitions

Singapore, SG

• Supported the various business groups in developing case studies, press releases and product brochures
• Worked closely with internal and external designers to produce integrated marketing collateral for new products and services
• Organised new product launches for the business groups, from conceptualizing the theme to programme flow to event execution
• Organised internal sales briefs, customer visits, customer appreciation events such as movie nights, external contract signing ceremonies and partner events
• Liaised with external conference organizers to arrange for speaking slots for business group directors and prepared their PowerPoint slides and speeches
• Sourced for suppliers to provide gifts for events

London, GB

• Ensured targeted research and other data build for each event is strategically correct and on time.
• Used marketing briefs from conference managers to brainstorm, create and implement integrated marketing plans and budgets
• Developed full integrated marketing collateral for each event by creating website, pre-mailers, conference brochures, email blasts, show directories, conference proceedings etc.
• Created and adhered to marketing budgets and always working to minimize costs.
• Ensured timely production of marketing collateral for internal and external campaigns
• Ensured that marketing collateral design, print and mailing fulfillment run smoothly and on time

Singapore, SG

• Proposed industry related conventions and partner events to attend, and in-charged of all pre-event, onsite and post-event management of events involved
• Travelled overseas to attend industry related Events and Conventions i.e. ICT Expo 2006 in Bangkok, Thailand and International ICT Expo 2007, Hong Kong
• Organised both internal and external company events such as movie previews for partners and clients as well as incentive trips for staff
• Maintained company corporate website to ensure current and accurate information
• Developed brand new website together with company designer using Macromedia and Fireworks, with HTML, CSS and Javascript
• Drafted press releases, user guides, mailers for website and direct marketing

Digital Marketing: Strategies, Models And Frameworks

Bachelor Of Business Management, Marketing, Operations Management

Diploma, Business Studies, Marketing