Assigned the crucial job of creating a demand for the life-safety hardware against a dominant brand. Built a strong brand through market research to understand the customer, smart product development to tap into the needs, and creative positioning to penetrate the target niche. Results:• Conceptualized and launched the PANNEX® Security Made Simple marketing campaign which was the top selling product.• Awarded Construction Specifier Magazine’s Most Recognized Ad for the industry in 2004 and 2005 editions.• Increased web traffic by 58% by improving and optimizing web content.• Saved the company up to 15% the original budget.• Grew a targeted newsletter subscriber list from 7 to 800 members in just 2 months.Strategy included:• Developed a strategic plan and new promotional approaches.• Streamlined branding and messaging for new products.• Contributed to relevant conferences and events both off-line and online to increase brand awareness. • Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.• Planned and negotiated media buys, including print and digital.• Researched the customer base, current market conditions and competitor information.• Determined and managed the marketing budget.• Deliver marketing activity within agreed budget.• Managed the complete redesign and launch of the company’s website.• Designed and created marketing collateral for sales meetings, trade shows and company executives.• Managed the in-house advertising program consisting of print and media collateral pieces.• Saved the company budget by negotiating advertising and commercial sponsorship contracts.• Established production schedules and communicated project status to stakeholders.• Coordinated pre-show and post-show activities at trade shows.

Served as the cornerstone of the office, the glue that binds everyone together and the first person workers will approach when there’s a problem, which can range from the serious, to just needing a new stapler. With a range of responsibilities at my feet, I needed to be a great all-rounder and an expert multi-tasker; acting as the general “go-to” person for the office and maintain general office harmony.Contributions included:• Assisted the CFO with the production of the monthly financials, and management reports.• Maintained confidential information, such as pay rates, bonus targets and pay grades.• Prepared monthly and annual expense forecasts and budget costs. • Maintained accounts payable and accounts receivable documentation.• Handled cash and deposits using the proper accounting procedures and documentation.• Processed bank reconciliations, credit card accounts and financial reports to verify practice of proper due diligence.• Increased efficiency implementing Excel financial recording system and Quicken software.• Processed payroll, electronic deposits and employee pay adjustments.• Processed journal entries, online transfers and payments.• Researched and resolved collections and billing disputes with tact and efficiency.• Office equipment acquisition, maintenance and troubleshooting.• Ensuring an adequate supply of stationery and equipment in the office.• Company travel bookings and logistics.• Corporate events + reception.• Manage office/supply budget.• Administrative duties for management team - organize meetings, arrange appointments.• Overall office upkeep and maintenance.• Receive and direct visitors and clients.