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Daniel Castro Email & Phone Number
Especialista de Marketing | Estratégia de Rentabilização e Fidelização
at
Alloha Fibra
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✓ Verified May 2026
3 data sources
Profile completeness 86%
Current company
Role
Especialista de Marketing | Estratégia de Rentabilização e Fidelização
Location
Greater São Paulo Area, Brazil, Brazil
Company size
Who is Daniel Castro? Overview
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Quick answer
Daniel Castro is listed as Especialista de Marketing | Estratégia de Rentabilização e Fidelização at Alloha Fibra, a company with 5107 employees, based in Greater São Paulo Area, Brazil, Brazil. AeroLeads shows a matched LinkedIn profile for Daniel Castro.
Daniel Castro previously worked as Partner & Marketing Management | Digital Marketing Projects at Soulhub and Product Manager | Marketing Project Management at Timwetech. Daniel Castro holds Mba, Marketing from Espm Escola Superior De Propaganda E Marketing.
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Alloha Fibra
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Profile bio
About Daniel Castro
Professional with more than 20 years in the market, he has worked in Marketing & Sales Strategy, defining everything from strategic planning of structures to channel strategy, always with a close focus on the customer journey and operational efficiency.Experienced in the management of products and digital products, works from market analysis, trends and competitors, to the development of new portfolios, monetization and business loyalty, also leading fronts for market intelligence, relationship rules, commercial partnerships, new technologies, structuring/management OKRs and KPIs, among other fronts.With a 360º Marketing Strategy, also works with communication strategy, mainly with media planning, analyzing paid media models, customer journey and Performance, generating financial/budget efficiency through analysis of media such as Google Ads, Meta Ads, and other Paid Traffic. Added to his experience is his eye for Growth, working with channel strategies, working with face-to-face, remote and digital sales, setting targets, analyzing Performance VS deviations, and new opportunities to sell more, whether through systems, people, processes and data efficiency.He has worked for large companies such as Claro Brasil, Telefônica Vivo, Wine, Santander, among others.An administrator by degree, he has an MBA in Marketing from ESPM.Results-oriented, he supports companies in building high-performance brands and teams.
Current workplace
Daniel Castro's current company
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Alloha Fibra
13 roles
Daniel Castro work experience
A career timeline built from the work history available for this profile.
Partner & Marketing Management | Digital Marketing Projects
Digital Marketing Agency, responsible for digital communication planning for SME clients, recommending everything from content proposals, media strategies, investments, etc., to strategies for loyalty, retention and new channels.
Aug 2023 - Jun 2024
Product Manager | Marketing Project Management
Business consultancy responsible for managing marketing projects, mainly with Telefônica Vivo, leading fronts from process mapping/review to market, trend and competitor analysis, proposing solutions for service digitalization and operational efficiency, mainly in Mobile products, through the Recharge plan.Key activities:+ Structuring/planning marketing.
Aug 2022 - Aug 2023
Growth Marketing Coordinator | Media Planning, Analytics & Performance
Responsible for the Growth Marketing strategy of the company's main BUs, Subscription Club and Door-to-Door Sales, worked from the construction of media planning to Portfolio strategy, defining investment, communication model, offer, commercial Speech, among other fronts, delivering +50K sales/month.Key activities:+ Strategic marketing planning with a.
Sep 2021 - Aug 2022
Growth Consultant, Digital Channels | Loyalty Strategy
As a member of the Marketing/Digital Channels team, he took part in the Broadband Customer Base Shielding Squad, analyzing the customer profile, de-positioning the customer base, as well as doing a 'To_For' of these VS complaints, Churn etc., triggering projects involving offers, processes, customer journey and new technologies, resulting in a 1 p.p..
Jun 2020 - Sep 2021
Growth Consultant, Digital Channels | Monetization & Loyalty Strategy
Acting as Business Owner, he was responsible for the Loyalty and Monetization strategy for the Post-Paid and Control product, defining everything from offer strategies to customer relationship rules.Key activities:+ Loyalty and profitability strategy for the mobile customer base+ Development of relationship rules, defining Speech, Offers and Channels+.
Aug 2018 - Jun 2020
Digital Channels Coordinator | Product Owner, Project Management
Responsible for analyzing the market and developing new Digital Channel proposals for the bank's B2C structure, working from strategic planning to demand management with IT/Engineering, aligning all developments with operational needs and the customer's digital journey.Channels of operation: Mobile, Web Portal, Internet Banking and ATM.Key activities:+.
Aug 2016 - Jun 2018
Marketing Consultant | Product Strategy, Prepaid And Postpaid Mobile
Responsible for managing VP B2C's mobile products (Pre- and Post-Paid), worked on product development and efficiency, offer strategy, new features, etc., as well as Go to Market strategies, working with commercial materials, sales speech, systems, processes, quality, etc.Key activities:+ Product development across the entire structure (Post-Paid and.
Sep 2010 - Aug 2016
Senior Marketing Analyst | Loyalty Strategy
Responsible for the company's loyalty strategy, he worked from strategic planning of the area to management of portfolios, offers, channels and processes, accelerating communication rules, business profitability and base loyalty, mainly through automation of processes and/or communication with the client.Key activities:+ Loyalty strategy with 100% of the.
Sep 2009 - Sep 2010
Marketing Analyst | Loyalty Program, Post-Paid
Responsible for Vivo's points program, she worked from (re)structuring the program to managing projects linked to the platform, leading fronts for customer relationship strategy, communication with the base, participation in some prospecting partnerships (especially the Itau card).I also worked with base shielding, carrying out new segmentations of.
Sep 2005 - Aug 2009
Operations Analyst | Customer Experience Operations
Sep 2004 - Aug 2005
Financial Assistant
Sep 2003 - Sep 2004
Production & Finance Assistant
Jan 2002 - Nov 2003
2 education records
Daniel Castro education
Mba, Marketing
Degree, Administration With An Emphasis In Marketing
FAQ
Frequently asked questions about Daniel Castro
Quick answers generated from the profile data available on this page.
What company does Daniel Castro work for?
Daniel Castro works for Alloha Fibra.
What is Daniel Castro's role at Alloha Fibra?
Daniel Castro is listed as Especialista de Marketing | Estratégia de Rentabilização e Fidelização at Alloha Fibra.
Where is Daniel Castro based?
Daniel Castro is based in Greater São Paulo Area, Brazil, Brazil while working with Alloha Fibra.
What companies has Daniel Castro worked for?
Daniel Castro has worked for Alloha Fibra, Soulhub, Timwetech, Wine, and Claro Brasil.
How can I contact Daniel Castro?
You can use AeroLeads to view verified contact signals for Daniel Castro at Alloha Fibra, including work email, phone, and LinkedIn data when available.
What schools did Daniel Castro attend?
Daniel Castro holds Mba, Marketing from Espm Escola Superior De Propaganda E Marketing.
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