Professional with more than 20 years in the market, he has worked in Marketing & Sales Strategy, defining everything from strategic planning of structures to channel strategy, always with a close focus on the customer journey and operational efficiency.Experienced in the management of products and digital products, works from market analysis, trends and competitors, to the development of new portfolios, monetization and business loyalty, also leading fronts for market intelligence, relationship rules, commercial partnerships, new technologies, structuring/management OKRs and KPIs, among other fronts.With a 360º Marketing Strategy, also works with communication strategy, mainly with media planning, analyzing paid media models, customer journey and Performance, generating financial/budget efficiency through analysis of media such as Google Ads, Meta Ads, and other Paid Traffic. Added to his experience is his eye for Growth, working with channel strategies, working with face-to-face, remote and digital sales, setting targets, analyzing Performance VS deviations, and new opportunities to sell more, whether through systems, people, processes and data efficiency.He has worked for large companies such as Claro Brasil, Telefônica Vivo, Wine, Santander, among others.An administrator by degree, he has an MBA in Marketing from ESPM.Results-oriented, he supports companies in building high-performance brands and teams.