Daniel Castro Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

Digital Marketing Agency, responsible for digital communication planning for SME clients, recommending everything from content proposals, media strategies, investments, etc., to strategies for loyalty, retention and new channels.

São Paulo, Brasil

Business consultancy responsible for managing marketing projects, mainly with Telefônica Vivo, leading fronts from process mapping/review to market, trend and competitor analysis, proposing solutions for service digitalization and operational efficiency, mainly in Mobile products, through the Recharge plan.Key activities:+ Structuring/planning marketing projects, acting with efficiency and digitalization+ Market analysis, trends and opportunities in the customer journey+ Constant strengthening of partnerships with client Telefônica Vivo+ Growth strategies for the business, resulting in ~90% digitalization in the Portability process+ Looking at the profitability and loyalty of the customer base, especially for the Recarga product+ Drawing up needs briefings for the IT and Engineering areas, monitoring demands+ Working constantly with UX/UI, always focusing on the customer experience+ Building/managing business indicators, generating highlights for leadership+ Leading squads across the company

São Paulo, Brasil

Responsible for the Growth Marketing strategy of the company's main BUs, Subscription Club and Door-to-Door Sales, worked from the construction of media planning to Portfolio strategy, defining investment, communication model, offer, commercial Speech, among other fronts, delivering +50K sales/month.Key activities:+ Strategic marketing planning with a focus on Media strategy+ Building sales forecasts: national, by channel, region, team+ Analysis of the market, trends and competitors, generating insights for the whole company+ Campaign strategy: communication model, speech, times, spaces, etc+ Definition of the communication strategy: SMS, E-mail Marketing, Push, Application, etc+ Proposals for new segmentations of the customer base, analyzing ROI+ Go-to-market strategies with sales channels+ Developing partnerships with the market, including Itau, VISA, Outback, PayPal etc+ Working with Google Analytics, Meta ADS and other paid traffic+ Budget management, acting on deviations and needs+ Building business indicators, looking at performance on a daily basis+ Presenting results to key leaders+ Leadership of 5 people

São Paulo, Brasil

As a member of the Marketing/Digital Channels team, he took part in the Broadband Customer Base Shielding Squad, analyzing the customer profile, de-positioning the customer base, as well as doing a 'To_For' of these VS complaints, Churn etc., triggering projects involving offers, processes, customer journey and new technologies, resulting in a 1 p.p. improvement in the indicator.Key activities:+ Deployment of strategic marketing planning+ Analysis of the broadband customer base, with a view to repositioning customers+ Creation of criteria for understanding dispositioned customers+ Structuring new segmentations, tests and approvals for Call Center contact+ Definition of the customer communication rule: audience, message, channel, Speech etc+ Monitoring revenue generated before and after changes, avoiding losses+ Developing new service channels, such as WhatsApp+ Interface with IT to ensure the applicability of each of the business rules+ Developing mailings for contacting the Call Center, making moves+ Participation in the customer relations process+ Commercial support for the projects and operations team+ Presenting results to executive leadership

São Paulo, Brasil

Acting as Business Owner, he was responsible for the Loyalty and Monetization strategy for the Post-Paid and Control product, defining everything from offer strategies to customer relationship rules.Key activities:+ Loyalty and profitability strategy for the mobile customer base+ Development of relationship rules, defining Speech, Offers and Channels+ Mapping/reviewing processes, proposing models for automation+ Market analysis, competitors and consumer insights+ Project management, leading 100% of delivery schedules+ Presenting results to direct leadership

São Paulo, Brasil

Responsible for analyzing the market and developing new Digital Channel proposals for the bank's B2C structure, working from strategic planning to demand management with IT/Engineering, aligning all developments with operational needs and the customer's digital journey.Channels of operation: Mobile, Web Portal, Internet Banking and ATM.Key activities:+ Analysis of the market, trends and competitors+ Project planning with a focus on efficiency in the customer journey and portfolio sales+ Management of the area's budget, with ~R$ 17MM revenue/year+ Development of new products, features and customer relationship journeys+ Structuring A/B tests for all the actions he carries out+ Looking at portfolio efficiency, especially insurance+ Building the communication plan for seasonal actions (fathers, mothers, Blackweek, etc.)+ Developing new media and customer approach channels+ Structuring business indicators VS performance management+ Presenting results to executive leadership+ Leadership of 5 people

São Paulo, Brasil

Responsible for managing VP B2C's mobile products (Pre- and Post-Paid), worked on product development and efficiency, offer strategy, new features, etc., as well as Go to Market strategies, working with commercial materials, sales speech, systems, processes, quality, etc.Key activities:+ Product development across the entire structure (Post-Paid and Pre-Paid)+ Market analysis, customer trends and competitors+ Definition of new offers, especially those to combat churn+ Monitoring the customer journey through relationship channels+ Looking at the P&L, measuring actions, expected return and payback+ Direct marketing management (SMS, E-mail Marketing, IVR), with a focus on business profitability+ Developing partnerships with banks to increase recharges and reduce costs+ Interface with IT for possible improvements and new projects+ Managing the segment's P&L, acting on quantitative and qualitative deviations+ Management of the main product projects, such as the implementation of the 9th digit+ Support for the commercial area through Books, training sessions and strategic meetings+ Presenting results to executives

São Paulo, Brasil

Responsible for the company's loyalty strategy, he worked from strategic planning of the area to management of portfolios, offers, channels and processes, accelerating communication rules, business profitability and base loyalty, mainly through automation of processes and/or communication with the client.Key activities:+ Loyalty strategy with 100% of the company's customer base+ Definition of actions involving products, prices, offers and commercial speech+ Building customer relationship rules, creating new contact segmentations+ Developing partnerships with companies in various segments, generating a value proposition+ Working with market intelligence, especially market research and insights+ Generating needs briefings for internal clients, such as DBM, Engineering and Operations+ Strategies for working with other digital products, such as DDD 21, Account Debit, etc+ Controlling the P&L, analyzing performance, expected return and payback+ Building new contact mailings, focused on the Call Center team's performance+ Elaboration of materials for the sales force, aligning speeches, offers, processes, etc+ Development of the reward program for acquiring new clients (Co-branded)+ Managing incentives for the sales force, especially in call centers+ Presenting results to executive leadership

São Paulo, Brasil

Responsible for Vivo's points program, she worked from (re)structuring the program to managing projects linked to the platform, leading fronts for customer relationship strategy, communication with the base, participation in some prospecting partnerships (especially the Itau card).I also worked with base shielding, carrying out new segmentations of audiences prone to churn, working with communication, specific offers and new approaches to the points program.A highlight was the launch of the IPhone offer in Brazil, using the points model as a negotiation.

São Bernardo Do Campo, São Paulo, Brasil

Santo André, São Paulo, Brasil

São Paulo, Brasil

Mba, Marketing

Degree, Administration With An Emphasis In Marketing