Eugene Davis Email & Phone Number

Boston, Ma, Us

New York, Ny, Us

Establish Global Marketing key performance indicators (KPI’s) to allow effective benchmarking and monitoring of actual performance in achieving revenue targets as well as facilitate planning of new activities and nurturing needs. Expand understanding of key Marketing performance trends and Marketing contribution to overall business results and communicate across Marketing and Sales organizations. Continually monitor and report on effectiveness of Marketing campaigns in generating new opportunities, pipeline and won revenue. Lead initiatives to analyze and report on Business Development activities and results. Analyze results by product to gain a better understanding of which Marketing campaigns most benefit which products in the portfolio. Improve understanding of buyer journey to support planning of generation and nurturing activities.

New York, Ny, Us

Develop and track Marketing performance metrics, global marketing dashboards and business insights with actionable understanding of Medidata’s marketing performance to ensure additional revenue-creation opportunities and optimization of the demand funnel. Measure results to help optimize the lead generation and nurturing workflows to ensure attainment of goals at every stage of the prospect and customer lifecycle. Define and build demand generation program dashboards for performance analysis and closed-loop reporting using salesforce.com and other tools.

Armonk, New York, Ny, Us

Lead pipeline management, as well as marketing contribution performance reporting and analysis, for the Watson Customer Engagement business unit, a $350M+ business. Advise Chief Marketing Officer and Director of Performance Marketing, leveraging artificial intelligence and advanced analytics to provide insights and recommend improvements.- Employ advanced business intelligence tools to develop performance objectives used to gauge business health and develop and maintain dashboard used to communicate status for weekly operations reviews.- Provide senior leadership with Key Performance Indicator (KPI) data to set targets for needed pipeline coverage and insights used to measure and evaluate results against revenue forecasts and recommend future actions.- Created Excel-based tools used to forecast expected performance of Marketing as well as overall business unit for a specific quarter.- Designed and distribute a marketing performance report that was distributed worldwide and informed geography-based managers as well as product marketers on the performance of their activities.- Developed report that summarized the performance of IBM Commerce campaigns and improved understanding of how particular marketing channels were contributing to performance.- Worked with data scientists in IBM Chief Analytics Office to improve accuracy of metric used across IBM to determine business pipeline health.

Armonk, New York, Ny, Us

Analyzed marketing performance data to provide guidance to Vice President, Marketing of the Software Solutions Group, a unit which included the Industry Solutions, Collaboration and Mobile units and generated over $500M per year. Monitored performance to provide continual gauge of business health and developed projections to ensure planned activities delivered needed impact.- Developed new performance progression tracking report used by VP, Marketing and other executives to evaluate performance trends and guide operational management for all Software Solution Group business units.

Armonk, New York, Ny, Us

Analyze various aspects of Business Analytics software business and provide guidance on strategic direction as well as updates on current and projected future performance.

Armonk, New York, Ny, Us

Prepared revenue, marketing and pipeline reports and analyses for the Business Intelligence and Performance Management group, a $100M unit in IBM. Developed key performance indicators used by product marketing, product management and country-based business units to assess business health.- Prepared weekly analyses for VP and key members of executive team. Detailed pipeline coverage & marketing contribution and contained heat maps showing overall year-to-year growth trends and details by age, deal size, sales stage, channel and client type. Team exceeded target of 40% marketing contribution to overall business goal.- Performed quarterly analyses of Business Intelligence & Performance Management product yields by geo, showing details of trends over prior 8 quarters and using this to establish pipeline coverage objectives for future quarters.- Performed periodic analyses of YTD lead and win revenue performance and leveraged to help them understand which demand programs / campaigns were providing the most results and which were not working as well. This was used to help allocate resources more efficiently and assist team in achieving objectives.

Hartford, Connecticut, Us

Formerly NSTAR

Boston, Ma, Us

Mba, General Management. Cogme Fellow.

B.A., Economics