Eugene Yeo Email & Phone Number

Seoul, South Korea

Seoul, South Korea

1. Jardin • Published 45+ articles in 200 media highlighting Jardin’s 38 years of tradition and its originality of coffee beans• Enhanced the marketing strategy of Jardin by providing unique PR concepts such as ‘Outfluencers’, compound word of influencer and outdoors, ‘Balcony Café’, home café culture induced by COVID-19, and ‘Jeju Beverage’, a concept to leverage the people’s awareness of Jeju as increasing number of people visited the island during COVID-192. Ryse Hotel… Show more 1. Jardin • Published 45+ articles in 200 media highlighting Jardin’s 38 years of tradition and its originality of coffee beans• Enhanced the marketing strategy of Jardin by providing unique PR concepts such as ‘Outfluencers’, compound word of influencer and outdoors, ‘Balcony Café’, home café culture induced by COVID-19, and ‘Jeju Beverage’, a concept to leverage the people’s awareness of Jeju as increasing number of people visited the island during COVID-192. Ryse Hotel • Increased the media coverage of Ryse Hotel by 220% in 2021 after publishing 20+ articles regarding its promotion, packages, and F&B news to establish young and hip street image resembling the vibe of Hongdae3. Microrosoft• Advertised the launch of new products, MS Surface Go 3, Laptop 4, Laptop Studio , and Pro 8 via influencers of Naver blog, Instagram, and YouTube• Achieved the following response from the audiences on YouTube and Instagram: 54,441 views, 984 likes, 110 comments for Surface Go 3, 63,690 views, 1.6K likes, 169 comments for Surface Laptop 4, 144,473 views, 1.4K likes, 279 comments for Surface Pro 8, and 3,938 likes, 63 comments for Surface Laptop Studio4. Sangsangin Group • Structured positive reputation of the Sangsangin group by controlling negative articles and sending positive messages• Delivered total 44 articles of Sangsangin group in 2019 and 2020 promoting its events, business performances, awards received, and winning contracts at the bidding• Conducted interview tour of Sangsangin Ship Machinery with Aju Economy journalist at Yeosu to describe the overview of the workplace and its review from the employees• Prepared the CEO of the Sangsangin Savings Bank to deliver messages to reduce negative issues and expose positivity by providing interview scripts, rehearsal, and expected questions list for the press conference Show less

• Directed the PR communication strategies of Lenovo and Sealy by performing daily & monthly article monitoring, publishing articles regarding new product launch and promotions, and hosting media events (Lenovo Link) (Sealy Link)• Distributed 1 to 3 press releases per month with an average of 25 media coverages including Chosun, Joongang, and Dong-A• Arranged four press conferences with 70+ journalists for the launch of new Sealy mattress, and new product of Lenovo• Guided… Show more • Directed the PR communication strategies of Lenovo and Sealy by performing daily & monthly article monitoring, publishing articles regarding new product launch and promotions, and hosting media events (Lenovo Link) (Sealy Link)• Distributed 1 to 3 press releases per month with an average of 25 media coverages including Chosun, Joongang, and Dong-A• Arranged four press conferences with 70+ journalists for the launch of new Sealy mattress, and new product of Lenovo• Guided journalists to promote the details of the Lenovo products with onsite photos, headquarter interviews, and articles• Provided response stories to Sealy using thesis paper and success stories of the brand to overcome the radon crisis Show less

Seoul, South Korea

• Involved in Kumho Tire global campaign, Kumho Tire X Tottenham Hotspur sponsorship, issue monitoring, subtitles edit, etc.• Translated Korean copywriting to English for a better understanding of global clients.

Bachelor'S Degree, Communication And Media Studies

Bachelor'S Degree, Advertising