•Managed integrated marketing campaigns for 8 products under my care (tactical promotions, brand awareness, product launches), optimizing returns on media spend•Managed end-to-end digital campaigns (SEM, Display ads – programmatic, adhoc placements and dynamic banners, Facebook and Instagram Ads)•Set up affiliate marketing referral programs and collaborated with creative, digital and media agencies for end-to-end execution of campaigns•Strengthened No.1 market share position for Motor Insurance from 2014 – 2017, maintaining superior brand awareness by integrating digital activities with traditional media (OOH – bus stop 6-sheets, radio, ComfortDelgro taxis and magazine advertorials)•Managed Income website pages through Kentico Content Management System (CMS) with regular iterations to optimize customer experience and SEO•Optimized UX/UI while embarking on eCommerce (Magento) and Email marketing automation (Eloqua) eCommerce digital projects•Spearheaded 8 Travel Insurance promotions in 2014 – 2017 and contributed to y-o-y sales growth•Initiated partnerships with more than 5 organizations i.e Lazada, VICOM, SMU, and Student Associations for synergistic objectives and negotiated exclusive insurance deals for student bodies•Led new interns and colleagues through multiple ad-hoc campaigns and formulation of SOPs

•Analyzed NUS Co-op’s problems regarding branding, awareness and revenue growth through collaborative meetings with the management and implementation of 2 Surveys and 5 Focus Groups•Conceptualized and implemented a sustainable marketing campaign for Co-op by installing long-term marketing collateral (480 stickers and 5 standees) throughout the entire NUS campus•Liaised and coordinated with 15 external vendors and retailers regarding future consignment opportunities with NUS Co-op to search for revenue growth opportunities•Executed a campus-wide competition “NUS Co-op Campus Ambassador 2014” to search for individuals that represent both NUS Co-op and NUS students to boost NUS Co-op’s marketing efforts

•Increased sales by more than $30,000 via reaching out to reputable companies and stat boards (Starhub, Mediacorp, SSC, MOE), forming partnerships via promotions and marketing initiatives •Initiated new marketing campaigns, liaised with management from schools to secure venues (NUS Matric Fair, SMU Vivace) to spread ZALORA’s brand awareness and acquired 1572 new customers •Coordinator-in-charge for ZALORA’s Android App release in July 2013, liaising with 5 tertiary institutions (ITE, SUTD, NYP, SIM, NTU) and F&N Magnolia Creameries for logistical issues

•Accomplished a marketing project for Race On 2012; an annual race for tertiary students islandwide with a team of 6, while liaising with an events management company, publicizing on social media, implementing roadshows in NUS, SMU, NTU and SUTD and procuring collaterals for the event•Reconciled financial statements and analysis of data extracted from SAP with guidance from the Finance team•Conceptualized and presented to SVP 3 Standard Operating Procedure manuals for reporting of quarterly forms to be submitted to Monetary Authority of Singapore