Strategy Development:• Marketing and Growth Strategies: Create and execute data-driven marketing strategies that align with the company's goals.Team Leadership:• Team Management: Manage and mentor the marketing team, fostering a culture of creativity and collaboration.Brand Management:• Brand Positioning: Oversee brand positioning and ensure consistent messaging across all channels.Product Positioning: Develop go-to-market strategies for new product launches, including product messaging.Market Research:• Market Analysis: Conduct market analysis to identify opportunities, trends, and competitor activities.Customer Insights: Gather and analyze customer insights to inform product development and marketing strategies.Campaign Management:• Marketing Campaigns: Plan, execute, and optimize multi-channel marketing campaigns.Growth Campaigns: Design and implement growth marketing campaigns focusing on user acquisition, activation, and retention.• Product Marketing Campaigns: Lead product marketing campaigns to drive adoption and engagement.Budget Management:• Budget Allocation: Develop and manage the marketing budget, ensuring efficient resource allocation.Performance Tracking:• KPIs and Metrics: Establish KPIs to measure marketing effectiveness and provide performance reports.Growth Metrics: Monitor growth metrics like customer lifetime value and churn rate to drive improvement.Customer Engagement:• Lifecycle Marketing: Implement lifecycle marketing strategies to increase customer retention.Partnerships:• External Partnerships: Build and maintain relationships with partners, agencies, and vendors.• Product Collaborations: Collaborate with product teams to align marketing strategies with product roadmaps.Innovation:• Marketing Innovation: Stay updated on marketing trends and implement innovative strategies.• Growth Experimentation: Design and run growth experiments using data-driven approaches.

Strategic Planning:Develop and implement comprehensive marketing strategies to achieve organizational goals.Conduct market research and analysis to identify trends, opportunities, and competitive threats.Campaign Development and Execution:Plan, execute, and optimize multi-channel marketing campaigns to drive brand awareness, lead generation, and customer acquisition.Monitor and analyze campaign performance metrics, making data-driven adjustments as needed.Digital Marketing:Manage the organization's online presence, including website content, social media channels, and email campaigns.Stay informed about industry trends and leverage digital marketing tools to enhance brand visibility and engagement.Team Leadership:Lead and mentor a high-performing marketing team, fostering collaboration and innovation.Delegate tasks, set goals, and provide guidance to ensure the team's success in meeting targets.Budget Management:Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum impact.Evaluate the ROI of marketing initiatives and adjust strategies accordingly.Stakeholder Communication:Collaborate with internal teams, external agencies, and key stakeholders to ensure consistent messaging and brand representation.Provide regular updates to leadership on marketing performance, initiatives, and upcoming plans.Coordinate internal resources and third parties/vendors for the flawless execution of projectsProject Manager:Ensure that all projects are delivered on-time, within scope and within budgetDeveloping project scopes and objectives, involving all relevant stakeholders Ensure resource availability and allocationDevelop a detailed project plan to track progressMeasure project performance using appropriate systems, tools and techniquesManage the relationship with the client and all stakeholdersCreate and maintain comprehensive project documentation

Develop case studies outlining KPIs and metrics related to Talkdesk’s ROIUnderstand why customers use Talkdesk and how they can derive more value from the productFind opportunities for customers to increase their usage of TalkdeskDiscover and analyze gaps in the customer experience that may lead to customer attrition; Work cross-functionally with others to address such gapsProvide feedback to the product team concerning customers’ requests for product enhancements

Guarantee an end-to-end customer journey, responsible for the onboarding and ongoing processes throughout the customer lifetime with RD Station Marketing;Development of strategies to reach product adoption metrics;Identification of customer needs and delivery of appropriate solutions to supply them, generating revenue growth through cross-sell and up-sell;Management of conflicts and problem-solving by triggering areas involved (Sales, Product, etc);Handling and recover of cancellation requests, by identifying risks and treating them preventively;Ensure an adequate handoff between the Sales and CS areas;Conduction of successful executive reviews with the customer's champion and decision-makers to secure renewals and decrease churn rates;Resolution of alerts (NPS CTAs) of the CS platform (Gainsight), guaranteeing the resolution of any customer dissatisfaction;Proactively and reactively answers of tickets and doubts sent by e-mail;Keeping customer and account information up to date;Conduction of in-person and online meetings, participation in customer-related events, creation and execution of Enablement calendar to stimulate customer community in the country, among other differentiated touches for Key Accounts (strategic brands and/or high MRR);Dealing with delinquent clients after the period of responsibility of the Finance area.

Cultural Onboarding & OffboardingProcesses and Structural designLeadership training 1:1 and 1:many HR Business Partner routinesEvent planning

Responsável pelas vendas e gestão de contas.

Desenvolvimento e manutenção do áudio da casa.Coordenação de palco (passagem de som, intervalos, horários de entrada e saída) e escolha do repertório ambiente (DJ) Contato para referências: Marcelo Souza (gerente) - (15) 99796-1160

Gestor e idealizador da Casa Fora do Eixo Sorocaba, espaço cultural, casa de shows e coletivo cultural que visava fomentar a produção cultural independente de Sorocaba por meio de shows, exposições artísticas, sessões de cinema e teatro, oficinas, debates e aulas totalmente gratuitas em seu espaço.Além de organizar rotas de turnê e auxiliar a produção de artistas da região, colocando Sorocaba no mapa cultural nacional.O coletivo também visava a construção de tecnologias sociais e processos organizacionais para a produção cultural independente, que até hoje são utilizados na produção cultural nacional.

Coordenador nacional da frente Fora do Eixo ao Extremo. Responsável por organizar rotas de shows, turnês, lançamentos e distribuição para bandas independentes em âmbito nacional e coordenar a equipe relativa a frente.

Produtor do festival FUMU na Universidade Federal de São Carlos.Responsável pela coordenação geral, curadoria e planejamento das mais de 30 bandas nacionais e internacionais que se apresentaram durante os 3 dias de festival, além de palestras e oficinas.