Translating commercial initiatives for the Americas region into end-to-end business processes.

-Built, trained and managed a staff of 10 account managers who interacted with clients and solved technical database problems for 18,000+ event attendees-Created all team onboarding/training and marketing materials -Managed team marketing activities in conjunction with client outreach strategy-Tracked and reported on Customer Success metrics-Led project management of systems integration between event registration vendors, exhibit management vendors, and Salesforce orgs for an int’l association with 10 annual events including a 275K net square foot exhibit hall, and $80 million gross revenue -Created customer service workflows for solving end-user technical issues for a customer base of 1400+ member companies -Served as a liaison between multiple event service vendors and internal IT teams to coordinate project development

-Led the organization to its highest YOY revenue increase in the past 10 years: +14% gross revenue -Created effective internal and external marketing communications, projects and initiatives designed to raise the awareness about the association and maximize participation in its events, webinars and membership-Developed and executed a strategic marketing plan for the association, its programmatic elements, and specific marketing efforts for each event-Oversaw the development of advertising and marketing collateral-Sold advertising space in electronic publications-Forged new corporate alliances and B2B partnerships that create new revenue opportunities

Strategic planning and management for:- Next|Video Conference + Expo- Government Video Expo

-Corporate lead/manager for marketing/exhibiting at multiple annual events-Manage vendor relationships, contractor RFP process, booth design, catering, promotional items-Define objectives, branding, and message for each event-Manage budget, track expenses, review/approve contracts-Prepare marketing summaries and show briefs for VP/C-level executives-Develop and execute plans for email marketing, website creation, social media, lead capture-Manage ROI measurement, provide marketing metrics

-Project-managed creation and logistics for: exhibit sales process, CRM, exhibitor data collection, floor plan, promotional/advertising opportunities-Provided seamless customer service and ROI consultations for 2000+ exhibitors -Met annual per show sales quota of $250K in booth/advertising revenue -Researched competitive show lists to acquire new leads for CRM-Integrated, implemented, and managed all sales team technology and infrastructure-Created and managed Exhibitor registration data flow and process-Managed sales team budget, tracking financial progress toward sales goal -Oversaw and tracked financial collections, manage collections agency contract for delinquent payments -Creation of floorplan layout, management of all changes-Creation of annual sales plan -Lead on email marketing for the sales team; creation of marketing plan -Management of print and web advertising: inventory brainstorming, project management of inventory creation, sales, tracking, provisioning, and metrics-Management of onsite space selection process and general exhibit sales