Fearless marketing professional with over 4 years of experience in brand management, business development, strategic planning, marketing management, and data analysis. Specializing in connecting businesses to potential consumers through marketing communication, people management, and audience segmentation. Expertise in brand and media management, ATL & digital marketing, brand positioning, media analytics, and cost optimization. Proven track record of generating leads, maximizing conversion opportunities, and enhancing brand awareness through innovative and strategic planning. Contributed to generating over BDT 1.5 billion in revenue over the past4 years across two organizations, leveraging strategic planning, innovative marketing techniques, and effective collaboration. Currently entrusted with managing advertising accounts worth BDT 500+ million at the world's second-largest media agencySome Examples include:• As a Media Planner at Wavemaker, my teammates and I developed a segmented audience targeting model for ATL and Digital media by analyzing historical data and media penetration. This model resulted in our client's 4% annual Advertising & Promotional budget savings.• As a Team Player at Wavemaker, I created a centralized data management system with the Excel power query combining millions of TV viewership data in one place for all the team members, which decreased the average time of preparing reports and performing analysis by 20%.• I was one of the core team players in driving media innovation and was successful in winning 3 awards for Wavemaker in COMMWARD 2021 & 2022 (the most renowned creative & communication award in Bangladesh)• As Marketing Manager in Remo Property Management, I worked with the sales team. I designed a campaign promoting hassle-free rental services, which resulted in a 12% QoQ growth in rental package purchases. • Working in Remo Property Management, I developed a semi-automated reporting system with Google Sheets and Excel to monitor sales, resources, marketing campaigns, and client updates. This system helped the teams work together simultaneously, make quick decisions, and take action to achieve the goal.I love to work in a diverse environment and take challenges. I get excited about opportunities to analyze, develop, and execute Brand Communications in different media using my analytical and creative skills combined with my experience. You can connect with me here smf.rabbi97@gmail.com.