Fazla Rabbi Email & Phone Number

Dhaka, Bangladesh

Major Responsibilities:Developing strategies in alignment with brand objectivesDesigning campaigns. Preparing & executing media plans with innovationPreparing & optimizing annual, quarterly, and monthly media budgetAnalyzing market trends, seasonality, competition activity, and communicating to the clients with proper recommendationsGenerating leads, creating conversions, and developing new businessesKey Achievements:Developed segmented audience modeling… Show more Major Responsibilities:Developing strategies in alignment with brand objectivesDesigning campaigns. Preparing & executing media plans with innovationPreparing & optimizing annual, quarterly, and monthly media budgetAnalyzing market trends, seasonality, competition activity, and communicating to the clients with proper recommendationsGenerating leads, creating conversions, and developing new businessesKey Achievements:Developed segmented audience modeling to target specific audiences in ATL and Digital Media, whichresulted in a 4% annual budget savings for the clientOptimized quarterly media budget and plans with effective presence in specific media and impactfulevents, bringing 20% better ROI than previous yearsWon 3 awards for media innovation in COMMWARD, the most considerable communication and mediainnovation award in BangladeshAchieved a 3%-point increase in TOMA for the brand in 2 quarters through the strategic approach ofconsistent messaging through creative design, media planning, and innovationImproved brand’s ad recall by 17% in a quarter by sharing insights and recommendations on creativedesign based on competition and category analysis Show less

Dhaka, Bangladesh

This is a great opportunity to work with one of the most experienced and energetic teams of the country. Mainly working here as a senior media planner & analyst in strategic planning team My major responsibilities include, but not limited to –• Analyzing & forecasting industry trends.• Planning and analyzing media deliverables, developing media strategies.• Preparing reports & dashboards on category and competition updates/ activities.• Generating leads, creating… Show more This is a great opportunity to work with one of the most experienced and energetic teams of the country. Mainly working here as a senior media planner & analyst in strategic planning team My major responsibilities include, but not limited to –• Analyzing & forecasting industry trends.• Planning and analyzing media deliverables, developing media strategies.• Preparing reports & dashboards on category and competition updates/ activities.• Generating leads, creating conversions, and developing new businessesKey Achievements:Created conversion in ATL media for the first time in the category, resulting in 321K+ traffic generationand 2.02% traffic conversionPlanned & executed an FM show connecting 5 FM stations through a single radio frequency andFacebook Live.Introduced a centralized data management system combining millions of viewership and monitoringdata, resulting in a 20% average time reduction in analyses and reporting. Show less

Dhaka, Bangladesh

I joined here in a start-up environment, where I had the opportunity to learn & contribute to the different business functions. Collaborated with product managers, customer service team leads, designers, and visualizers to create a one-stop solution for property management in the country.Key Achievements:Achieved BDT 50 million in revenue within a quarter in a start-up through strategic collaboration, leadgeneration, client negotiation, and service developmentRefined… Show more I joined here in a start-up environment, where I had the opportunity to learn & contribute to the different business functions. Collaborated with product managers, customer service team leads, designers, and visualizers to create a one-stop solution for property management in the country.Key Achievements:Achieved BDT 50 million in revenue within a quarter in a start-up through strategic collaboration, leadgeneration, client negotiation, and service developmentRefined marketing strategies and optimized budget resulting 12% increase in net profitAchieved an average of 17% conversion rate from Facebook & Google Ads for 3 quartersDesigned campaigns to target potential customers bringing a 118% increase in revenueDesigned and developed an automated reporting system with Google Sheets, Excel, and Power BI,ensuring the holistic visibility of the activity and task of all the departments, reducing average meeting&briefing time by 30% Show less

Dhaka, Bangladesh

Monitored the google search engine user experienceEvaluated the search results based on user experience, and website quality & credibilityTrained machine learning models for Google Search Engine & Google Map AI

Dhaka, Bangladesh

Collected data by interviewing the corporate leaders in the steel industryDocumented the interview results for qualitative researchCleaned, Organized, and Analyzed datasets with insights for the research project