Creative Director
Current• Creative direction for the omnichannel bicycle brands Diamondback, Redline & IZIP.• Manage a team of 1 full time and up to 3 contract employees.• Future brand strategy & planning.• Art Direction for product, action & lifestyle video & photo shoots.• Developed and implemented monthly marketing content for web, email, social media and digital advertising.• Project management of in-house team and creative partners.• Product CMF design & development, including color… Show more • Creative direction for the omnichannel bicycle brands Diamondback, Redline & IZIP.• Manage a team of 1 full time and up to 3 contract employees.• Future brand strategy & planning.• Art Direction for product, action & lifestyle video & photo shoots.• Developed and implemented monthly marketing content for web, email, social media and digital advertising.• Project management of in-house team and creative partners.• Product CMF design & development, including color forecasting.• Developed and manage the design operating budget.• Direct UI/UX design for 3 consumer websites.• Direct dealer & consumer trade shows, event design & marketing collateral.• Coordinated content opportunities with our MTB team athletes. Show less