My responsibilities include the creation, execution, reporting, and optimizing of our digital marketing efforts using marketing automation platforms. This includes website content authoring and A/B testing using Optimizely, email marketing using Marketo, and Search Engine Optimization of Stratasys.com using SEMRush

Global lead for strategy and execution of customer experiences across touch points including email, social media, website, paid and organic search, and industry trade shows. I lead a team of marketers who utilize marketing and sales automation platforms including Wordpress, Hubspot, and Salesforce.

Account lead a for cross-functional team of Salesforce Marketing Cloud experts, delivering seamless digital experiences within customer journey strategy, content strategy, paid media, CX program design, analytics, and development. Clients included Renewal by Andersen, Andersen Windows, and Amsoil.

I lead cross-functional teams of UX designers, content strategists, front end and back end developers, digital analysts, SEO strategists, and project managers to execute personalization, content strategy, and agile development for the UHCCP.com product offering within United HealthGroup. I’ve done similar work for Johnson Outdoors, and Optum.

As Account Supervisor for Subaru.com, my responsibilities included leading my account management team and acted as the main point of contact for large and enterprise-wide Subaru.com projects, both content and development oriented, and lead strategic website testing and optimizations with a dedicated analytics team to enhance the user experience and customer journey.

At Tennant, my responsibilities included: · Collaborating with channel marketing, product marketing and sales teams to develop strategy and KPIs for quality content that follows consistent brand, voice, tone, and web writing guidelines that support customer personas across the digital buying journey. This included lead generation and customer retention phases of the sales cycle · Content management using marketing automation systems (Adobe Experience Manager, Sharepoint, Hybris, Microsoft Dynamics) to ensure high-quality site publishing for existing/new content globally · Identifying opportunities, implementing changes, measuring performance and managing projects for search engine marketing (SEM) and search engine optimization (SEO) using Conductor Searchlight and Google Search Console, including web development efforts · Working with our IT team to set priorities for development cycles that impact and define UX, based on analytics, customer data, and business priorities· Utilizing HTML, CSS and JavaScript to produce and implement online content and campaigns· Manage product launches from a digital standpoint to ensure continued accuracy of site content including: editorial, product/part attributes and descriptions, search keywords, photography and CGI within AEM and Hybris· Prioritize, manage, and administer internally submitted web change requests and user acceptance/quality testing across all platforms (desktop, tablet, mobile) and ensure sites are functioning, consistent, optimized and professional

At CHS, I owned and managed content on chsinc.com, cenex.com, mychs.com and chssource.com (internal website) using Sitecore. My work included the creation and editing of content in AP style, working with my content team, agency partners, and the greater marketing team to develop and execute content strategies, build templates, and support our marketing and communications initiatives in both internal and external endeavors.

My work focused on the organization and management of all product data content published on allenedmonds.com. Our redesign and platform migration from IBM Websphere Commerce to Demandware included defining UX, agile development sprints and user acceptance testing. I worked closely with our marketing team and retail teams to coordinate our online product offering with our marketing and retail efforts.

Created materials and executed public relations initiatives on behalf of clients.

My responsibilities included content creation, writing, proofing, pitching and other public relations work for clients including the Minneapolis Aquatennial, Snap Fitness, Felhaber Larson, Western International University and Spok.

My duties included public, media and community relations on behalf of the clients I worked with. I wrote press releases, newsletters, advised and implemented social strategy, community management, coordinated events and executed them.